총 40페이지
38페이지 본문시작
People
ⓒ29Days
ⓒ29Days
▲ 29daysholdseventinM-netIdolcon.Iffansbuysanitarypads,
▲ Girlswhoparticipatedinacampaignof29Daysposefora
padsforonedayaredonatedtothevulnerablewomeninthe
picturewiththepads.
nameofanidolfanclub.
should apply fixed price system to female hygiene
attached with clean tissue by the second half of next
productpricing.
year.
For this, we reduced distribution and marketing
We sometimes say that we wish our company
costs as much as possible. Nearly 60 to 70 percent
would disappear after solving social problems related
of our product sales accounts for production costs
to women’s sanitary pads. However, even if such
and delivery costs. It does not mean distribution
problems are resolved, we will continue to search for
and marketing expenses do not cost at all, but we
whatwecandotosolveissuesandbroadenourscope
minimized the costs by explaining the situation that
forconsumers.
ourmarginrateisnothighformanufacturers.Weare
also working on what we can do online within the
The Argus: Do you have any messages you
possiblerangeofmarketingcosts.
wanttoconveytoTheArgusreaders?
Hong: We think a social environment that does
not burden people should be engendered. For this,
The Argus: What is the difference between
it is important to explain to many people that these
the sanitary pads of 29days and ordinary
discomfortsareseriousandshouldbeimproved.Also,
ones?
Hong:Ithinkitisdifferentintermsofdesignrather
ifyouparticipateintheactivitiesofsocialenterprises
thanthefunctionofsanitarypadsitself.Ininterviews
or social ventures, the good influence will be able to
andsurveysforproductdevelopment,Icametoknow
helppeopleinthefuture.
that there is a perception that “Sanitary pads should
beputintheblackbag”insociety.Ialwayswondered
whywomenhadtohidepads.Ithoughtitseemedthat
The menstruation that women experience
women were not able to carry sanitary pads publicly
once a month exhausts their bodies and mind.
becauseasanitarypad’sphotoisexplicitlyprintedon
Consideringthat,imaginethepainforthosewho
the package of common products. Thus, we did not
cannot afford sanitary pads. The extent of their
addphotostotheproductssothatwomencouldcarry
pain is indescribable. To protect them, 29days
themanywherewithouttheneedtohidethem.
is stepping in and will be the cornerstone for
changingoursociety.Bearinmind:thedriving
force to a better society is not so tremendous.
The Argus: What are your specific plans and
The reporters hope that a heartwarming
goalsforthefuture?
Hong:Wearegoingtocontinuetoprovideproducts
society will come when a little attention and
relatedtosanitaryneeds.Thegoalistokeepoffering
participationaregiven.
high-qualityproductsatamorereasonablepricethan
market products’ price. Until now, we have provided
soso50x@hufs.ac.kr
pouches, large and medium-sized pads and sanitary
dbwls548625@hufs.ac.kr
pad liners, and we expect to release sanitary pads
36
www.theargus.org
ⓒ29Days
ⓒ29Days
▲ 29daysholdseventinM-netIdolcon.Iffansbuysanitarypads,
▲ Girlswhoparticipatedinacampaignof29Daysposefora
padsforonedayaredonatedtothevulnerablewomeninthe
picturewiththepads.
nameofanidolfanclub.
should apply fixed price system to female hygiene
attached with clean tissue by the second half of next
productpricing.
year.
For this, we reduced distribution and marketing
We sometimes say that we wish our company
costs as much as possible. Nearly 60 to 70 percent
would disappear after solving social problems related
of our product sales accounts for production costs
to women’s sanitary pads. However, even if such
and delivery costs. It does not mean distribution
problems are resolved, we will continue to search for
and marketing expenses do not cost at all, but we
whatwecandotosolveissuesandbroadenourscope
minimized the costs by explaining the situation that
forconsumers.
ourmarginrateisnothighformanufacturers.Weare
also working on what we can do online within the
The Argus: Do you have any messages you
possiblerangeofmarketingcosts.
wanttoconveytoTheArgusreaders?
Hong: We think a social environment that does
not burden people should be engendered. For this,
The Argus: What is the difference between
it is important to explain to many people that these
the sanitary pads of 29days and ordinary
discomfortsareseriousandshouldbeimproved.Also,
ones?
Hong:Ithinkitisdifferentintermsofdesignrather
ifyouparticipateintheactivitiesofsocialenterprises
thanthefunctionofsanitarypadsitself.Ininterviews
or social ventures, the good influence will be able to
andsurveysforproductdevelopment,Icametoknow
helppeopleinthefuture.
that there is a perception that “Sanitary pads should
beputintheblackbag”insociety.Ialwayswondered
whywomenhadtohidepads.Ithoughtitseemedthat
The menstruation that women experience
women were not able to carry sanitary pads publicly
once a month exhausts their bodies and mind.
becauseasanitarypad’sphotoisexplicitlyprintedon
Consideringthat,imaginethepainforthosewho
the package of common products. Thus, we did not
cannot afford sanitary pads. The extent of their
addphotostotheproductssothatwomencouldcarry
pain is indescribable. To protect them, 29days
themanywherewithouttheneedtohidethem.
is stepping in and will be the cornerstone for
changingoursociety.Bearinmind:thedriving
force to a better society is not so tremendous.
The Argus: What are your specific plans and
The reporters hope that a heartwarming
goalsforthefuture?
Hong:Wearegoingtocontinuetoprovideproducts
society will come when a little attention and
relatedtosanitaryneeds.Thegoalistokeepoffering
participationaregiven.
high-qualityproductsatamorereasonablepricethan
market products’ price. Until now, we have provided
soso50x@hufs.ac.kr
pouches, large and medium-sized pads and sanitary
dbwls548625@hufs.ac.kr
pad liners, and we expect to release sanitary pads
36
www.theargus.org
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