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Classics
the midst of this chaos, Goebbels chose
ecstasy,notbyrelyingonthepassionate
command. Subsequently, Goebbels
to write his doctoral dissertation on
inspiration of the moment, but through
merged and purchased film companies
18th-century German romanticism and
soberpsychologicalcalculation.’
topromoteapositiveimageforNational
receivedhisdoctoratein1921.Goebbels
Putting his ability to good use for
Socialism. With these measures,
tasted failure and became all the more
Hitler, Goebbels created heroes and
Goebbels sought to dominate German
deprived, suffering from poverty. He
enemiesforunionandstrikewithuseof
culture totally, banishing Jews and anti-
Nazipapersandhandbills.TheNational
Nazi personalities from all areas of
Socialists claimed to be the political
Germanculture.
party of the working class and had a
However, Goebbels’s real worth
broad base of support among laborers.
became apparent during Germany’s
But,inhisrisetopower,Hitlermeddled
downfall starting in mid-1943. In
in Germany’s institutionalized class
particular,onaccountofhispropaganda,
structure and legalized getting support
Germans did not know their country
from the capitalists and the landowning
wasbeingdefeatedbytheAlliedpowers
nobility. Hence many former party
who were advancing all around them.
executives and supporters opposed this
In addition to this, Goebbels took on
policy, and their communist rivals,
the portfolio of Reich plenipotentiary.
competing with them to represent
He worked for Germany’s ‘Total War’,
the labor class, censured the Nazis as
encouragingthepublicwithhisspeeches
‘capitalist dogs.’ The Nazi party was in
and collaborating with other officials.
danger of being split by this problem
So although Germany was bombed
into two factions. But, encouraging the
and defeated in battlefields, industrial
use of the Nazi propaganda machine,
production rapidly increased under his
Goebbels firmly lined the Nazis up
leadership. However, his efforts could
was driven to frustration and laid the
behind Hitler. Goebbels became one of
nothalttheNazis’collapse.
blame for his unhappiness squarely
itsmostprominentmembersby1928.
at Jews’ door. Meanwhile, he joined
In the regional and general elections,
Deathinbodybutnotinspirit
the NSDAP (Nationalsozialistische
Goebbels and his propaganda machine
Goebbels’ body was cremated and his
Deutsche Arbeiterpartei/National-
contributedtoNazis’victoryandseizure
ashes were scattered. But everywhere
Socialist German Workers’ Party) and
of power. He became a member of the
from commercials to political slogans
metHitleruponinducementbyafriend.
Cabinet as the Reich Minister of Public
and advertisements, Dr. Goebbels’
Goebbels was charmed by the man
EnlightenmentandPropaganda.
legacy is still very much alive in our
and became an ardent follower. Hitler
time. This is particularly true in today’s
rewarded Goebbels for his loyalty by
information-oriented society, in which
ReichMinisterandWorldWarII
appointinghimregionalGauleiterofthe
HavingbeenelectedasReichMinister,
we are rapidly inundated with so
Berlinsection.
Goebbels wanted to remodel public
much new information that it becomes
consciousnessbycentralizingallaspects
extremely difficult to stay up-to-date
of German cultural and intellectual life,
and verify the reliability of our sources
AsGauleiterintheBerlin
On Nov. 7, 1926, the newly-appointed
including the press, radio, film, theater,
of information. Unlike the German
GauleiterGoebbelsarrivedattheBerlin
music, literature and publishing under a
public of the Nazi era, we must wisely
station with a firm resolution in mind.
Ministry of Propoganda. He organized
protect ourselves by availing ourselves
He was an excellent firebrand and
a symbolic event for the establishment
of reliable sources of information and
activist who had experienced all sorts
of Nazi cultural power. He controlled
guard against deliberate falsifications
of hardships. In this position, Goebbels
the media, ranging from the level of
fromthemanymodern-dayPropaganda
discovered his talent as a propagandist,
major nationally-known newspapers,
Ministers.
putting his propaganda and oratory
publishers, museums, and orchestras to
skills to full use in combating the
local newspapers, village choirs, and
ssjss@hufs.ac.kr
local socialist and communist parties.
theaters through the RCC and closed
Goebbels aroused his listeners to
down those which defied Goebbels’
DECEMBER 2010

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