총 8페이지

CULTURE
www.theargus.org
7
OCTOBER4,2005
Edutainmentisblueocean
Culture Trip
edutainment but the television audience are
and creative stories it mobilize and
doesn't have culture difference. To success
ByLeeEun-young
not.Second,somepeoplearemixedupwith
composite sound and animation, interactive
we need technical expertise and planning.
ReporterofCultureSection
edutainment contents and e-learning. E-
gamestoadvancereadingabilityinlanguage
There is an atmosphere that we could put
learningislearningthattakesplacebymeans
education area. Lastly, “multimedia
downtheworldmarket.
“E
dutainment” is a coined word from
ofcomputersandtheInternet.Inrecentdays,
reference” is the one. It combines and
Edutainment Gong-bu nara in KOCCA
culture contents. It integrates such
a company released Digital Multimedia
delivers knowledge which arranges humane
centeristhefirststeptotheirgoal.
forms of contents as image, graphics,
Broadcasting (DMB) cellular phone which
studies, society and science, multimedia
animation, a book for story-telling, sound,
adapted e-learning. The difference between
techniquesandgamefunctionsotheycould
music, and game. In other words,
edutainment contents and e-learning is the
support user to absorb knowledge. One of
edutainment is designed to provide the user
backgound of their appearance and their
famousmultimediareferencesisareference
withalearningexperienceandenjoyment.It
purpose. E-learning appeared with on-line
aboutKoreanbirdwrittenbyLeeWoo-shin
lays emphasis on motivation and
media to narrow the gap between time and
whichwasselectedbyMinistryofCulture&
interactivity.Althoughedutainmentindustry
space. On the other hand, appearance of
Tourismasaworkthatwillleadmultimedia
is growing very slowly in Korea,
edutainment is to maximize the studying
reference industry. It contains about each
edutainment contents got the upper hand in
effect by delivering educational contents
170speciesofnatatorialbirdsandbirdsthat
development and practical use. Total sales
easily and fun. Also, while e-learning using
liveinmountainandfield.Itprovidesthe71
for the year 2003 is estimated at about 525
on-line devises to live up to consumer’s
birdssongsandexplainsittomakeusersfeel
LeeEun-young/TheArgus
billion won consisting of both on-line and
expectation of using educational services in
thefeelingofmovement.
off-linecontents.For2000offandon,asoff-
lowprice,edutainmenttriestotransformand
Reminiscetheolddays
line distribution system sunk, after 2003
combine other area of culture contents to
KoreaCulture&ContentAgency
edutainment developed round on-line
maximizethestudyingeffect.
Korea Culture & Content Agency
studying.Theyestimate773billionwonthis
(KOCCA) contain “movie”, “cartoon”,
year. The final result expected about 4,262
Moreaboutedutainment
“animation”, “character”, “music”,
billionwonin2010.
Edutainment contents could divided into
“broadcasting
contents”,
“game”,
modern style by Korean millionaire Park
ByLeeEun-young
four areas. The first area is “educational
“performance”, “internet/mobile contents”,
Heung-sik.FeelBigStudiorebuiltitabout
Achildstudiesthroughedutainment.
ReporterofCultureSection
Misunderstandings
game.” It put a great deal of weight on
“edutainment contents” and the others to
one third of real one. Even though thirty
There are some misunderstandings about
Edutainment contents. For instance, there is
culture content business. KOCCA plays an
three-storystate-of-the-artbuildingJongno
edutainment. When people first hear the
a game named “Gersang”(Gersang means
important role of raising content industry.
Fromaprofessor
“W
e shoot pictures everyday.
tower is replaced you can meet Hwa-shin
word, they first think of educational
wealthy merchant.) This game gives lesson
They support and encourage buyers and
To tell students how to step up to
Come and see!” Image and
department in Feel Big Studio. If you go
entertainment TV programs like “Sponge”,
to players on management and geography.
sellers to find business opportunities and to
Edutainment business, The Argus met with
CultureComplexinSang-donginBucheon
through an alley, Jongno night market is
“Curiosity”, “SangsangPlus” and so on.
Secondareais“productivity.”Itisacontent
makesuccessfulpartnerships.OnAugust31,
Professor Baik Seung-kuk. He said HUFS
opened its “Feel Big Studio” (otherwise
stretchedaway.Inthemarketyoucansee
Frankly speaking, these programs are not
that provides multimedia active producer to
KoreaCulture&ContentAgency(KOCCA)
and the school of humanities and foreign
called“Fantasticstudio”)in2004.Itisthe
Pungmadang, pub and traditional stand.
edutainment.Thequalityofinformationthat
make user to easily enjoy the pleasure of
and allied industries had public hearing at
languagesabilitythatcouldreadthetrendof
biggest multiple filmstudio in Korea,
The stores sell buck wheat noodles, food
yougetfromtheprogramsislowandcanbe
creation. It handles drawing, making slide
KOCCA center located in Yeoksam-dong.
foreignculture.
covering an 8,500 pyeong area. Feel Big
madefromflourandstreetfood.Youcould
easily forgotten. And also, the progress of
show, handicrafts, making animation and
At the public hearing, they had a hot
In Europe, parents consider educational
Studio reconstructed the buildings and
imaginelikeyouwereinthe1930sduring
theseprogramsgoesbythestarentertainers.
others.Ontheotherhand,thereis“animated
discussionaboutpromotingtheedutainment
effect when they are deciding where to go
streets on the basis of all the records and
enjoying the food. One of the principle
Maybe, the performers could enjoy
storybook.”Withacollectionoffairlytales
business. They had better a scientific
with their children and soon Korea will be
verbalevidence.Unlikeothergeneralfilm
place to see is Cheonggyecheon. Feel big
investigationaboutedutainmentthanbefore.
likethat.AccordingtoProfessorBaik,thisis
studios,thesetsinthestudioarebuiltlike
studio reconstructed it as people could be
Park Young-il, the manager of Digital
why development of contents is important.
real ones and allow people to go into and
in mistake for the real one. In there, you
Content Industry Promotions, said children
But the problem is what will be the
experience its facilities. So it puts a
can see mud huts where beggars lived. It
was target of Edutainment business as they
resources. He wants students to find the
premiumasanewformofsetandculture
willbefuntoseeCheonggyecheonifyou
needafunmotivetojoinstudying.Butasa
resources. He is confident that Korean
experiencethemepark.
sawtherealonerecentdays.
strong wind of lifelong education and
edutainmentindustrywillleadtheworld.
Moviesanddramassuchas“TaeGukGi:
Feel Big Studio is not only fun but a
lifelong school came they extend the area.
Healsosaide-learningisanextensionof
Brotherhood of War”, “Ragind years”,
learningexperience.Oneimportantpartof
But the problem is that they are lack of
lecture and students must follow the
“Rikidozan”, “Fashion 70s”, “Age of an
Feel big studio is that you can become
manpower.BecauseEdutainmentbusinessis
textbookeventhoughtheydonotmeetwith
AverageMan”andotherswereshotthere.
familiarwithmoviesanddramasthatwere
not yet a big undertaking, they can’t be
the teacher. He continued that e-learning
Youcanseemanyplacesthatyousawin
popular during your parents’ days. There
supported like game business from the
couldbeconsidered“educationalviolence.”
these pictures. Also, whenever you go
are about 20 structures and each of sets
government. To be invested they need a
E-learningconveysinformationinsteadof
there, you can see people making films.
makes you to think of the old-fashioned
gooddevelopement,itwillmakepeoplewho
providing education, and it will reach
Before entering the park you have to go
charm.Ifyouareexhaustedfromwalking,
has greater expertise have interest in that
uppermostlimit.Sohewishesuniversitiesto
through a short dark tunnel called “time
youcanridearickshaworstreetcar.You
business. KOCCA is sure that the culture
use edutainment contents instead of e-
tunnel.”Inthetunnel,whenyoulookupto
could even travel in time to the days of
content business will extend the market
learning if edutainment for university is
the ceiling you can see posters of movies
yourparents’childhood.
worldwide market and among them
developed.Hethinksnowadaysitishardto
which was shoot in the studio. During
GivefullplaytoyourimaginationinFeel
edutainmentwillbethebest.BecauseChina
get employed with only linguistic
walking through the tunnel you can feel
BigStudio.
and Japan are noted for education-
knowledge.Studentsneedtoaddsomething
like you are time traveling. After that,
enthusiasm like Korea. Korea is the only
that could enhance their value. And that
scenebetween1930to1970comeintothe
WaytoFeelBigStudio:
country which has on-line market and no
somethingcanbetheculturalindustry.
sight.Whenyoupassthestreetyoucansee
Songnaestation bus7-2
country can tag along. Culture elements
abigold-fashionedbuilding.ItisHwa-shin
could be obstacle to exportation of contents
departmentstorewhichisthefirstKorean
On-linegame,“Gersang””
“Sesamestreet””
limited38@hufs.ac.kr
butincaseofedutainmentisworldwideand
department store which was built in
limited38@hufs.ac.kr
CHAFS
Applaudtheirreunion
CHAT+HUFS
identity deepened. Then one day there was a big
ByLeeSang-hee
accident that alerted her. She was frightened of a
EditorofCultureSection
malignancystalkerwhomainlyfocusedonAsian
woman.Sheslowlyovercametheaftereffect.She
K
oreaholdsmanytop-rankingrecordsofboth
understoodthen,sheisaminorityintheU.S..
goodandbad.Oneofshamefulrecordsisthe
The middle name Jeong is her Korean first
numberofsendingchildrenabroadforadoption.It
name and her Korean middle name is Kyong-ah.
has been an on-going process period over the 50
She and her sister were sent to the U.S. because
year.
her father was an alcoholic and didn’t have the
After the war, because of poor, devastated
ability to bring up a family. 20 years later she
domesticeconomy,someparentscouldnotafford
returnedtoKoreaandgreetedhermotherandhalf
the basic needs for their children. With a heavy
sisters.Whenshemethermother,thebigproblem
heart, day had to send their children abroad. The
wasthelanguagebarrier.Shecouldnotspeakthe
time has passed and those children have become
language, but it felt familiar. She just liked the
adults. Korea’s economic situation has become
sound and feeling of Korean language
better and parents who sent their children are
instinctively. This is why and how she came to
tryingtofindtheirlostlovedones.ATVshowand
namethetitleofthebook.Shelivedwithherbirth
a book describe the long-waited, anticipated
motherwhowassufferingfromcancer.
reunion.
ThelastnameTrenkaisherhusband’ssurname.
Shefearedinmeetingagoodperson,however,she
From May 2005 on KBS2, Sunday night, a
metawonderfulperson.Sheandherhusbandtruly
program, “Now we are going to meet”, connects
loveeachother.Heismadehermoremature.
theadoptedchildrenandtheirparents.Itisapart
Thisbookhassomeshorttaleswhichstraightly
of an entertaining program in “Happy Sunday!”
from the author’s imagination. It shows how she
The host is Kim Je-dong, and each week a new
livedandwhatkindofthoughtsshehadgrowing
popular star comes as co-host. For five months,
tearsofjoyandsadnesscamealtogether,itshows
“TheLanguageofBlood”isamemoirbyJane
asanadoptedchildandaminority.
they have accomplished the reunions of 10
apparentlythatthereisnolovemuchstrongerthan
Jeong Trenka, a Korean-American adoptee. The
families, the adopted children’s age was diverse,
thelovebetweenparentsandchildren.Afterthey
writerwasadoptedtotheU.S.withherfour-year-
TheTVshowpresentsitselfthroughsoundand
from five months old babies to 13 years old
wereunitedtheysharedthetimethatweremissed
old sister. Considering her compound name, it is
picture,vividscreenofthereunionleavesastrong
teenagers. Countries vary from U.S.A. to Europe
throughphotosthattheyhad.
imaginablewhoshemightbeandhowshemight
impression. Absolute love between the adopted
forexample,Norway,France,Germany,Belgium.
Theadoptedchild’slifeisindividuallydifferent.
havelivedthroughher30years.
child and his birth parents can be felt. The book
This reunion of families is supported by four
Thechildwassentabroadwithoutthemothereven
ThefirstnameJaneisherEnglishnamewhich
gives us specific information of the life of an
overseas adoption organizations such as Holt
knowingso,inthepast,therewerenoefficientco
was given by her foster parents. She lived in
adopted child through her own experience and
Children’s Services. Inc, Social Welfare Society.
mmunication systems, so it was hard to notify
Minesota with her parents and full sister. Jane
howshefindsheridentity.
Inc,EasternSocialWelfareSocietyandsoon.
whereachildstayed.Whilesomeadoptedchildren
wenttotheU.S.whenshewasyoung,shetriedto
ThroughTVshowsandbooks,peoplearemoved
In the program the audience gets to know the
are well-educated and loved with affection,
be an ideal daughter in her American family.
emotionally and are touched in many ways, even
reasons why their child was sent. The Korean
however the other was rejected by foster parents.
Jane’ssister,Carolwasillassoonasshecameto
when the true purpose of those media is solely
parents tell the sad and difficult reality then, that
Twenty to thirty years passed and each of the
theU.S.,becausethestateofduetomalnutrition,
focuses on popularity. It is good, however, from
theycoulddonothingabout.
storieswasveryheartbreaking.
from which she got better again. Jane played the
adoptee’spersonalpointofview,onelifehasbeen
TheprogramhelpsKoreanparentsandthehosts
This program is credited for reuniting the
piano and was well-educated. It is obvious that
savedfromsufferingpoverty.Itisalwaystouchy
go abroad to where their adopted child lives. It
separated families however, there are some
their circumstances were better than other poor
toanadoptedchildvisitbackhis/hermotherland
showstheprocessofreunionandthemeetingwith
criticismthatitfocusestoomuchonthemoment
people of Korea. In preschool, she explained
fully grown, well educated, and successful. It is
the foster parents. Some of the adopted children
ofreunionwithrepetitionofthesescenesandslow
Koreanthingsthatsheheardfromherbirthmother
just a bit shamable that it could not be his/her
werereallywillingtomeettheirparentsagain,but
motions.Thesecommentshavebeenacceptedand
asChristmaspresentstoherfriends.Shecameto
mothercountrytoraisehim/herso.
others hesitated. At last, in the moment of their
have changed the program in a good way. Every
realize that she was different from the white.
reunion, the TV audience is moved to tears.
Sunday evening, this program is touching the
When she entered university, her curiosity about
carla@hufs.ac.kr
LeeEun-young/ReporterofTheArgus
Korean parents hugged tightly to their child and
heartsofmanyTVaudiences.

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