총 12페이지

12 MARCH1,2004
http://www.theargus.org
CULTURE
Multiplexmonopolyofbigcorporations
Diversityofcinemaartsacrificed
Rewardingexperience
“I
almost always go to the
movies. Actually the multiplex
multiplex cinemas run their space
multiplex cinema when I want
cinemaplaysthesamemovieon6or
withonlyprofitablestores.Asaresult
toseeamovie,”saidJungHa-rim,a
7screensamong16screens.“WhenI
of this phenomenon, the multiplex
aspopsinger
studentofEwhaWomansUniversity,
come here without deciding which
underbigshotcorporationshavebeen
whocametoMegaboxtoseeamovie
movie I want to see, I look at the
blocked various view points.
with friends. People enjoy going to
timetable.Ifsomemoviesareplaying
Multiplex cinemas offer a place
multiplex cinemas because of many
onseveralscreens,Ichooseit.Ijust
peoplecanusetheirsparetimeatone
reasons. As a result, the number of
think the movie must be popular,”
place.Thiscouldbecomfortable,but
multiplex cinemas is rapidly
saidJungHa-rim,afrequentvisitorto
itcouldbealsothoughtasmakingour
increasing recently. The increase of
Megabox. The multiplex cinemas
culturallifemorecapitalized.
multiplex resulted in the growth of
make these kind of synergy effects
theKoreanmovieindustry.However,
for some movies, so many people
Multiplexesforallvisitors
the multiplexes owned by the big
choose the same movie. This is an
The multiplex cinemas should
corporations do not have only good
example of audiences losing their
showvariousmoviestoaudiencesnot
points.
righttowatchvariousmovies.Onthe
just movies for strategic marketing.
contrary,itmeansmoviesfailtodraw
Theaudiencesshouldbeabletoenjoy
Seeafilm?orgotothemovies?
enoughvisitors,themultiplexcinema
theirrightstoculturallife.Inorderto
How often do you go to the
canmakethesemoviesclosewithin3
do that, the cinemas should try to
multiplexes? Do you go there just to
or 4 days. Low budget movies and
showartisticmoviesontheirscreens.
seeafilm?ortoenjoyit?Watchinga
alternative movies have not gotten
Forexample,Artplusmovienetwork
film and going to the movies do not
enough screens to show. Artistical
opened, it serves the information of
JungJin-kyeong/TheArgus
Numerouspeoplevisitoneofthemultiplexcinemastoseemovies.
mean the same thing. While the
movies are in the same shoes. Many
artistic-movietheaters.ArtCube,one
ParkQ-jin(G-99)
visitors of the old times went to the
students enjoy going to the movies
ofthemembersofArtplus,openedat
cinemas to see a film, young people
because the movies are cheaper than
Gwanghwamun. The art cube is the
JoHyun-mi/TheArgus
thesedaysgotothecinemastoenjoy
is one of the favorite places these
movies at CGV, I cannot help but
othertypesofcultureproducts.
same multiplex where people can
moviesandsomethingelse.Itmeans
days,” said Cho Ye-rin, a student of
seeing the advertisements of CJ
However, the ticket price of
enjoy many things, but there is only
D
people put great importance to
Yonsei University, a member of
corporations. Then, I recognize that
cinemas have risen by 1,000 won
onescreen.Thisisbecausetheytryto
o you know Q.J? How about Joosuc? Q.J is a singer who
convenience and facilities for
CinemaClubatcyworld.
CGVisapartofCJagain.Actually,I
significantlythesedays.“Thecostof
show movies with outstanding
participatedinJoosuc’salbums.ParkQ-jin(G-99)hasparticipated
spendingtimewithfriendsaroundthe
feel the large corporations are
tickets are going up and up. We
artistical achievement. The cinema
in music albums in the name of Q.J. Many singers feature in other
cinema.
Introduction of multiplex
aggressivelyadvancingintheKorean
cannot often see musicals or plays
shows alternative movies and short
singers’ albums these days. Especially, Hip-hop music uses featuring
cinemas
This change started after the first
cinema market,” said Cho Ye-rin. “I
because they cost too much. But,
movies.Theyneedmorenetworksin
vocalsmoreoftenthanothermusicgenres.Rapperstendtodoonlyrap,
openingofaCGVmultiplexin1998
Unlike the past when multiplexes
think that this phenomenon has both
movieticketsthesedaysalsoimpose
order to provide audiences with
sothesehip-hoppersusuallyinvitevocalsfortheiralbum.
andMegaboxin2000.Thevisitorsof
were first introduced in the country,
merits and drawbacks, but almost all
aburdenonstudents,”saidJungHa-
variousmovies,nottoearnprofitsfor
Q.JisasingerwhopursuesR&B.HesangtwosongswithJoosuc.“I
multiplex go there not to just see a
manypeoplenowknowthemeaning
of the cinemas have changed to
rim.Studentsshareinexpenseshave
bigcorporations.
metJoosucwhenJoosucwasn’tthatfamous.Heaskedmetojoininthe
film.“IcameherebecauseMegabox
of what a multiplex cinema is. A
multiplex cinemas, and large
alsogoneup.Accordingtothesurvey
If the multiplexes of large
albumatthattime,”saidhe.Thetwosongshefeaturedinare“LoveMe,
hasadvantagessuchasmanyscreens,
multiplexcinemaisacineplexwhich
companieshavejoinedinthecinema
of the Korean Film Commission in
corporationswanttobeproudoftheir
HateMe,”inJoosuc’s2ndalbumand“BackAgain”inthe3rdalbum.
many restaurants, and fancy stores
has 6 screens or more and other
industry. Therefore, it seems that the
2000, the opening of multiplex
service, they should serve the rights
“ThesongsthatIdidwithJoosucaremyfavoritesongsbecauseitwas
around it. In addition, when the
various entertainment facilities. After
drawbacks of multiplexes under the
cinemasdoesnotmeanthegrowthof
ofaudiencesandalsoaddfacilitiesfor
thefirsttimeImadeamelodyandachordin‘LoveMe,HateMe.’Also,
weather is bad, Megabox is the best
CJ introduced the CGV in Seoul in
control of large corporations are
familyaudiences.Theaudienceswho
thephysicallyhandicapped.Needless
‘BackAgain’isthelatestsongthatIrecorded,andtheadlipcameout
placetospendtimewithfriends.We
1998, many multiplex cinemas have
increasing.”
usuallyvisitthecinemasareunder30
to say Korean movies are extremely
pretty well.” He also joined in 2003 The Republics of Korea, and MP
can watch a movie or just hang
enteredSeoul.Itmeansthatthelarge
years of age and they come to the
popular, they do not need to make
Hip-hop2002Pungryu.Theseareoneofthemostpopularcompilation
aroundintheCOEXmall,”saidJung
corporations started to participate in
Multiplex cinemas of large
movieswithfriendsinsteadoffamily.
word captions while playing in
albumsofHipHop.
corporations
Ha-rin, a visitor of Megabox. The
the Korean cinema industry. Both
Multiplex cinemas has led to the
Korea, but how should people who
Thestartofhismusiclifegoesbackto1997.Mr.Parkjoinedamusic
multiplex cinemas have grown into
CGV and Megabox, the two largest
It is true that the Korean cinema
increaseinticketprice.Ifsmall-sized
have hearing impairment see a
communityinHitel.“Atthetime,PCcommunicationswereveryactive.I
people’sfavoriteplaceslately.“When
multiplex cinemas, have relations to
industry has developed thanks to the
cinemas lead this kind of increase,
movie? Moreover, the space for
wasusedtosingingsongsatastageintheHitelbuildinginDaehakro.”
there wasn’t any multiplex cinema, I
big corporations. First, CJ made the
multiplex cinemas and the screen
wouldhaveitbeenpossible?Building
wheel chairs is required. The
HesaidthatWheesungandNaerlarealsofromthecommunityasQ.J.
had nothing to do after watching a
CGVcorporationwithacapitalof27
quota. However, the purpose of the
of a multiplex cinema costs very
multiplex cinemas must offer real
Also,Q.Jorganizedagroupcalled“Therefeel”andsangR&Bsongsat
movie.Thus,Ihadtomovetoanother
billion won in 1996. Megabox is a
companies is big amount of profits.
muchinthebeginning,sotheyshould
convenientservicesforallvisitors.
clubs near Hongik University. “Refeel had 5 members and we sang
place to play with my friends.
joint-company with Orion group and
As, the companies want to show
getenoughmoneyfromtheaudiences
foreign R&B songs.” He recalled, “Those were great times. In my
However, I enjoy the movies more
Lews cineplex entertainment
pictures with proven box-office
before the competition of multiplex
opinion, there isn’t real R&B in Korea yet. It seems that people think
ByJungJin-kyeong
comfortably now, and I spend more
corporation, which is the largest
power, the several screens of the
gets fierce. The corporations have to
R&Brhythmsequalwithballad.KoreanR&Bseemslike,justputtinga
ReporterofCultureSection
timenearthecinemas.Themultiplex
cinema corporation. “When I see the
multiplex pick the most popular
make profits to run cinemas. So, the
fewmorebeatsonaballardsong.
Also,hethinksthatthereisnotalotofgoodenvironmenttodomusic.
ThemusicQ.Jwantsisplayingwithliveinstrumentssuchas thepiano,
violin,cello,andsoon.“Iwanttosingmusicofgoodquality,”hesaid.
LatinAmericanaromainthesuburbanofSeoul
His favorite singers are R.Kelly, Marvin Gaye, Stevie Wonder, and
Naerl.HealsosanginTVmusicprogramsincluding,YoonDo-hyun’s
love letter and Wednesday art stage. “ I wasn’t satisfied with my
performance,butIwasthankfulandthestagewasarealbigonethatleft
When visitors visit the cultural
Visitors can listen to unique Latin
megoodmemories.”
center, they first enter the museum.
American music in the center. In a
Q.Jisastudentaswellasasinger.Actually,Q.Jisanenrolledstudent.
For this column The Argus
Themainhallisthecentralaxisofthe
lounge that has a great view like a
He has studied Germany as his major since he first enrolled in school.
willvisitvariousforeigncultural
building, surrounded by five
pictureandvariousantiques,drinking
However,hismajorwasEnglishbeforeenteredHUFS.“WhenIenrolled
centersinKoreaandinformyou
exhibition rooms. Earthenwares,
tea or having Paella, if one makes
inHUFS,studentsstudiedveryhard,andIhadlotsofthingstostudy.I
ofthespecificcultures. ...Ed.
stone implements and woodenware
reservation in advance, is possible
learned German at high school, but it was not easy to study. And the
made in about B.C. 3,000 are
during weekdays. In the building
coming to a new school was unfamiliar at first,” he told. Thus, he
categorized according to era and
outside, Tacos, Tortilla, and
attendedfreshmen’classesasothernormalstudentsdo.Hethinksthatthe
H
aveyoueverheardoftheIncan
displayedunderthetitleofaboriginal
Quesadilla are served on weekends
school doesn’t have enough programs for students to study foreign
or Maya civilization? Many
culture, Masks and ethnic fine arts.
andholidays.
languageseffectively.“ProfessorssometimessaythatimageofHUFSis
peopletodaymaymostlyknowabout
Generally, the area of Meso-
ChoEun-kyung,astudentofKorea
fallingdown,nevertheless,IhopeHUFSansstudyhard.Let’sshowthe
theIncanorMayacivilizationwhich
America’s earthenwares which were
University commented “It’s a shame
prideofHUFS!”
existed in Latin America. These
collectedpartiallyaroundtheareaare
tomissachancetoenjoyPaella,but
Q.Jisarealistandadown-rightperson.“Iwanttodomusicforalong
brilliant cultures vanished behind
showntothepublic.Earthenwaresof
the Quesadilla that I had near the
time.IthinkIhavetostudyhardandinordertodomusicuntilIgrow
history after the invasion of
Maya, Chorotega which were found
sculptureparkwassodelicious.Also
old.”Hehasadreamofdoingtwothings,havingajobwithwhichhecan
Europeans,butthereisaplacewhere
intheareaofCostaRicaandPanama,
so many masks hang on the wall of
earnalivingandsingingonstages.Q.Jdoesnothaveaplantolaunchhis
you can feel the scent of their life
Olmeca and Colima from the region
the exhibition room and sculpture
ownalbumyet.“Itishardtodobothstudyingandsinging,soIpreferto
JoHyun-mi/TheArgus
eveninKorea,ifonevisitstheLatin
of Veracruz and so on are shown.
works like “Tree of Life” were
study at school during the semester. Of course, if there are events with
American Cultural Center and
Quetzalcoatl from the Mexican
remarkable. Even though there were
goodpurposeliketheNGO,Iwillgouponastage.”
Museum.
dynasty of Toltera which was made
symbolical masks to their spirits.
thegallery,thesouvenirstoreisawait
fewer exhibitions than I expected, it
Q.JisgoingbacktoschoolonMarchafterhetemporarilystayedaway
Latin America comprises a set of
of stone, has the figure of a snake.
Totonac Indians who lived in east
visitors.Varioussouvenirscomingin
wouldbegreatforsomeonewhohas
fromschoolformilitaryservices.Q.Jhasagreatsenseofhumor,andhe
countries in the American continent
AnditwasthesymbolofIndiansoul
Mexican sea wanted to liberate their
directly from Latin America are
interest in this part of the region to
isagoodstudent.Inaddition,Q.Jisafaithfulstudentthathasneverbeen
excepttheU.S.andCanada.Thearea
and substances. Also a Cemi stone
soul from their usual life by wearing
displayedforsale.Althoughtheprice
visithere.”
absentfromclasses.Itlookslikehewillbehavinganenergeticsemester.
is quite distant geographically from
hatchet in a human shape of Taino
the masks and believed that if they
isnotcheap,itisobviouslyattractive
Why don’t you feel the aroma of
Koreabuthasmuchincommonwith
comes from the Caribbean Sea and
worethemasks,theycouldhavenew
tohaverealLatinAmericanthings.
these distant but close countries by
Korea.
other hatchets and clubs can be seen
faces, new humanities and spirits of
On a somewhat low hill, beautiful
visiting the Latin American Cultural
Latin American Cultural Center
too.
ego.
and unique sculptures, which are
CenterandMuseum?
ByJungJin-kyeong
and Museum was founded in
In the mask room, the culture of
Theartgalleryintheculturalcenter
from 12 countries are standing. It is
ReporterofCultureSection
Goyang-shi in 1994 and it is consist
Mexican masks is showcased. The
was arranged for Latin American
goodtostrollaround,ifoneentersthe
ByJoHyun-mi
of three parts - museum, gallery and
origin of various Mexican cultural
artists who did not have a chance to
sculpture park through the Coyoacan
AssociateEditorofCultureSection
sculpturepark.
masks was developed by connecting
showtheirworks.Afteratouraround
gate.
CHAFS
CHAT+HUFS
ParkJi-yeon/CartoonistofTheArgus

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