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PAGE8
OCTOBER1,2003
CULTURE
http://maincc.hufs.ac.kr/~theargus
Theproblemscausedbyexpensiveperformancesandtheirsolutions
Expensiveperformancesforwhom?
J
ust a few decades ago, cultural
countries and then Korean producers
HUFS¡¯TigerWoods
performances such as musicals, plays,
obtained copyrights to Korea. If these
operas, concerts were considered to be just
phenomenon goes on, nobody will try to
forthepeopleofhighclassinsociety.With
produce creative works. Maybe somebody
growth of the number of people who enjoy
can retort that if there are good
these performances, the prices for tickets
performances,itdoesnotmatterwherethey
have become expensive. Ten thousand won
are from. However, works imported from
tickets are now not less common and ticket
othercountriesarenotthebestquality.Let¡¯s
priceshavesoared.Recentlytherewaseven
look at the case of ¡°Aida¡± performed from
asixtythousandwonticketsforsale.Isthisa
September19to21.Manypeopleexpected
goodphenomenon?
¡°Aida¡± would be great, but it had just a
terrible failure. In addition, it made the
Skyrocketingticketprices
audience watch performances¡¯ appearance
Themusical,¡°ThePhantomoftheOpera¡±
ratherthantheiressentialfacts.
whichcost12billionwontoproduce,earned
apureprofitof2billionwon.¡°Cats¡±closed
Creativeideaneeded
in March and the opera ¡°Turandot¡±
TosolvethecostproblemsPerformances
performed in May recorded a big success,
have to be popularized. ¡°Let¡¯s Opera¡±
and it became known that these types of
plannedbyTheNationalOperaCompanyof
Wehavetoovercomethecostproblemswithquality.
grand scale performances are a good
Koreaisagoodexample.¡°Let¡¯sOpera¡±isa
investment. In addition, many spectators
seriesplannedtointroducevitalscenestothe
CheonWoo-sung(E-03)
want to see gorgeous and sumptuous
sized Korean performances, because the
dollars.Incontrast,Korean¡°Turandot¡±spent
public and to make opera more popular.
performances,whichmeantheymakemuch
number of the audience for Korean cultural
exorbitant foreign currency to invite the
Theysucceededwithgreatandcreativeideas
ShimHye-jin/TheArgus
account of sight effects rather than auditory
performancesislimited.Ifsomeonesawone
Chinese director, Italian vocalists and an
like staging of plays and not with
¡°
Y
effects. To satisfy the audience¡¯s desires,
performance paying 100,000 won, that
Ukrainian orchestra, but there were few
sumptuousness. The attempts like ¡°Let¡¯s
ou don¡¯t know what it feels like,¡± said Cheon Woo-sung, a freshman,
producers invite world famous players who
would mean he or she gives up five
foreign spectators to see this expensive
Opera¡±havetobecontinued.
majoringinEnglish.¡°Tinglingwhenyouhasatleastashareofthe10-hole
wear splendid costumes on the stage that is
performancescosting20,000wonperticket.
opera.
However,themostimportantthingisthat
lead,itisbeyondimagination.Ithinkthatitisfascinationofgolf,anditcapturedme
filled with numerous magnificent and
That is to say, to make one large-sized
Third, it can induce a sense of
an exclusive theater is needed. Many
totally.¡±Hesmiled,showing¡°putting¡±ashisskill.¡°Tryit,tryit,andmoretryituntil
splendid equipments. Of course, a huge
performance succeed, many small
incompatibility. ¡°Turandot¡± gained
culturally developed countries have
perfection.¡±
amount of money was needed to present
performances have to die out. That is the
commercial success. As most people
exclusivetheaters,sotheycandeveloptheir
Mostofhischildhood,hehaslivedinothercountries.HelivedinFrancefor3years
such performances - 2.3 billion won was
realityofKoreanperformanceculture.
expected,wasitworth500,000wonforVIP
ownperformanceculture.Forpopularization
andahalf,andinAmericafor6andahalf.BecausehisfatherisworkingforDaewoo
spentfor¡°Cats,¡±6.5billionwoninvestedin
Secondly, economic loss is considered as
seat? There is a spectator who saw
of Korean performances, the government
Heavy Industries & Machinery Ltd. as a supervisor of Europe Division, after he
the outdoor opera ¡°Turandot¡± and ¡°Aida¡±
one of the biggest matters. The opera
¡°Turandot¡±twiceintotallydifferentseats.A
mustprovideeconomicsupport.
majoredinFrenchatHUFS.HisfatherwentonabusinesstriptoFranceandAmerica
cost 7 billion won to stage. Also, ¡°Mamma
¡°Turandot¡± is a good example. Both the
curator,LeeSeung-mi,statedthatshehadto
Itisnaturaltosaythemostimportantthing
withhisfamily.That¡¯swhyhehaslivedabroad.Sincehehadvisitedgolfcourseswith
Mia¡± will take 8 billion won to stage. To
Chinese and Korean Turandot productions
look up and she was fed up with having a
is the quality of performances. Everybody
hisfather,hispassionforgolfhasn¡¯tbeenstopped.Thepassionwasgettinggreaterand
retrieve the high production costs,
were directed by Zhang Yimou. Even
stiff neck. She could not see the players¡¯
knows this. Both the producers and the
greater,andheisgottenwrappedupingolf.¡°Ifeltit.That¡¯sit.¡±Hedecidedtobea
production companies try to draw as many
though most visitors might think these are
faces and hear well because the music had
audience must never forget this important
golfer.Hisagewas16,ahighschoolstudent.
peopleaspossibletotheperformances.
the same works except the location where
spread out. ¡°The VIP seats were not at all
factforamoredevelopedculture.
¡°Of course, there were some difficulties. My parents felt sorry for me since they
the opera was performed, this is not true.
betterthanthecheaperseats.TheVIPseats
wantedmetostudyhard,nottoplaygolf.¡±Headdedvigorously.¡°ButIwasconfident,
Negative
effects
on
other
¡°Turandot¡±inBeijingcost15milliondollars
just seemed to cater for some people¡¯s
desiredheartily,soIpresentedconspicuousreasonswhyIshouldplaygolf.Andguess
performances
and the most expensive ticket was 13
vanity.¡±sheadded.
what?¡±Hecontinuedeagerly.¡°Theytrustedmeandrespectedmyopinion.Sincethen,
Performancesthatarelargeandexpensive
hundred dollars. 95% of the audience were
Finally, the quality of the performances
theyweretobereliablesupporters.¡±Hesmiledbrightly.Theycouldn¡¯tstophimfrom
ByJoHyun-mi
cause lots of trouble. First of all, it brings
foreigners, and the performance made it
deteriorate. These expensive performances
hisardentpassion.TheinspirationcomesfromTigerWoods,thekingofgolf,whohas
ReporterofCultureSection
about the prolonged depression of small-
possible for China to earn over 80 million
are first produced in made from foreign
woninmanychampionshiptournaments.¡°I¡¯dliketosetthatsamepresenceoverhere
thatTigerWoodsdidandhavelotsofwins,¡±Woo-sungsaidsincerely.SurelyHehasa
tremendous talent. In 2002, he won a prize on the national Korea Golf Management
(KGM)contest,oneofthebig-fivegolftournamentsinKorea.Herecordedasthe21st
playeramong1500participants.Itcarriedhimtobeonthe¡°partialexemptofspecial
Significantsmileinasimplecharacter
consumptiontax¡±list.Hewontwiceamong3participationsin2002.Alsoonthelast
Busan Asian Games, he was active as a golf interpreter; it is so-called ¡°superior
interpreter¡±whohelpstheVIPofdifferentcountries.Andhehasinterpretedtwogolf
contests,including¡°QueenSirikitCup¡±whichwashostedbythequeenofThailand.He
YeoHee-soo/TheArgus
¡°I always tried to draw something, but
exhibition, ¡°Pleasure Factory¡± is being held
galleries are the ones who judge. I hope
wasactiveasaspecialinterpreterofKoreaGolfAssociation(KGA)thisyear.
actually my dream was to be an engineer.¡±
atSeoulMuseumofArttillOctober5;Kim
manypeoplecometogalleriesandenjoythe
Buttherewerealsobittertimesbehindsplendor.Regretfully,hewasdefeatedbya
He told the story that his dream was
is participating along with about 30 other
art.¡±
narrowmarginattheProfessionalQualifyingtest(Q-school).Thetournamentisheld
different, but he entered university for arts
artists. ¡°Dong-gu-ri¡± is exhibited here as an
Further talking about his works, the artist
onlyonceayear,anditisthemostimportantonethatmakesanamateurtoapro.¡°Ifelt
andmajoredinorientalpainting.Afterwards
animation, a direction indicator and
explains, ¡°There are many rooms for
somiserable,andtearscametomyeyes.Andhonestly,Iwantedtocry.¡±Heexpressed
also different from his major, he started
decorationsmostlyalreadyinstalled.
improvementsintheartisticcircle.Ithinkart
hisfeelingsomewhatbitterly.¡°ButIamgoingtowinaprizeattheQ-schoolinMarch,
characterart.
Oneofhispieces,¡°Taekwondo,¡±inwhich
has a point of beauty and utility also.
atanycost.¡±Hestressed.¡°Nopain,nogain.¡±
Thefirstexhibitionofhisownwasheldin
¡°Dong-gu-ri¡± is in an attention pose, was
However, in Korea, there is a negative
His dream is to play an influential role in the golf industry. ¡°I want to be a
1998 and it has been continued till now for
createdunderMr.Kwon¡¯sinspirationofhis
understanding about marketing artistic
professionalgolferlikeTigerWoods,Ialsowanttobeagolfcommentatororanexpert,
over 50 times. Before 2000, he drew
childhood. ¡°I didn¡¯t like Taekwondo much,
works.Theworksofartistscannotbemeans
whatever concerned with golf.¡± Pointing out the actual circumstances in, he added,
neglectedpeople¡¯sbehind.Aftertheyearof
but I had to practice continuously only
ofliving,butoneshouldpay,ifhewantsthe
¡°Manypeoplethinkthatgolfisfortherich.That¡¯sbecause,thecoststolearngolfis
2000, ¡°Dong-gu-ri¡± with a flower, which is
becausethecolorofthebeltwasexpectedto
piece of art.¡± He felt that there should be
veryheavy;feesofoneroundatagolfcoursereachestoapproximately200,000wonor
the masterpiece, appeared. It is assembled
be changed,¡± he illustrated the background
advertisements for public to show what he
evenmore.¡±Headded,¡°Ithinktherangeof¡®partialexemptofspecialconsumptiontax¡¯
withiron-madelines,appearingasasmiling
ofhis¡°Taekwondo¡±piece.
wasthinkingandcreating.Now,¡°Dong-gu-
shouldbeextendedandmorefoundationsshouldbeestablishedforjuniorgolfers.¡±He
man. As a merit of iron-made piece, the
Usually his work is not just a smiling
ri¡± is a quite famous character in galleries
alsopointedoutthewayofgolftraininginschools.¡°ThewayofgolftraininginKorea,
background of it is transparent and has
character.¡°Dong-gu-ri¡±isdesignedinmany
and exhibitions, and at the same time for
isaproblem;itisnotconfinedtogolf.Itappliestoeverysport.CoachesinKoreaforce
practical uses as decorations or indication
types;always-smilingpiecemadeofironor
diaryproducts,keyholdersandnecklaces.
playersonlytoplaysportswithoutattendingclasses.Anditresultedinlackofcommon
¡°Taekwondo,¡± by Kwon Ki-soo, at his
signs.Sometimes¡°Dong-gu-ri¡±ispaintedon
painted on papers with meaningful smile in
Based on the idea that an artistic work
senseandmanner.Asyousee,inothercountrieslikeFranceorAmerica,allplayers
workingplace.
papers or fixed in a window with a little
itsface.Hesaid,¡°Inthemoderndays,people
reflects the personality of an artist himself,
attend classes as well as practice the sports they play. Even Woods attended school
comic shape. His appearance somewhat
havetosmileevenwhentheydon¡¯twantto
artwithinjoyiswhatKimpursues.¡°Anart
classes.¡±Hedoesn¡¯twasteanytime,butdoeshisbesttomakehisdreambereal.He
T
here are so many characters in these
resembleshismaker,Mr.Kwon.
smile. My character resembles me and also
ofeasyaccessisnotadifficultthingatall.It
practiceswheneverhehassparetimetocompensateforlackofpracticing,causedby
days, printed in our writing materials.
¡°I wanted to show the living features of
other people, living in these days. The
is definitely what I want to do.¡± Now he is
attendingcollege.ItmightnotbelongbeforeWoo-sungwinsaprizeontheQ-school.
Several companies are gaining considerable
people.¡± He expressed his intention of
character is simple, but it has a weighty
planning to create a new ¡°Dong-gu-ri¡± for
profits from the characters or other things,
characterart.¡°Thereisadissonanceinmusic
smileinhisface.¡±
equipments, such as slides in playgrounds,
and the enterprise with characters itself is
whichmakesitmorejoyfulanditissameto
He also said, ¡°I thank people who give
and for fixtures, such as plastic arts in the
quite popular. However, Mr. Kwon Ki-soo,
art.¡± He emphasized his artistic feature as
such meanings to my character that has a
neighborhoodsasaneasyandenjoyableart.
ByShimHye-jin
an artist of character painting, is trying to
breaking the visible facts, simplifying the
meaningfulsmile.Butitalsodoesn¡¯tmatter
ReporterofNationalSection
openupanewmarketforacharacter.Hehas
object. Because of these aspects, he is
how my arts are being evaluated. If an
ByYeoHee-soo
been painting since he was in elementary
considered as a young artist with delightful
artist¡¯sworkisoncefinished,itisnomoreof
AssociateEditorofNationalSection
school,andafterwardshealsodrewpictures.
and novel ideas in his pieces. In the
the artist¡¯s own. People who come to
CHAFS
ParkJi-yeon/CartoonistofTheArgus
CHAT+HUFS
¢¹In Ye-ak Dang of The
National Center for
Korean Traditional
Performing Art
¢¹3:00 P.M. On October 19 (Sunday)
3:00 P.M. On November 16 (Sunday)

8ÆäÀÌÁö º»¹®³¡



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