총 12페이지

PAGE12
MARCH1,2003
CULTURE
http://maincc.hufs.ac.kr/~theargus
Makingadeepinvestigationintoanewculturalphenomenon-Avatar
Avatarcrazeincybercommunity
MeetHarryPotter
“
B
eory”tells“Mello”someday she
differentappearance,nameaswellassocial
www.freechal.com
hopes to swim in Titicaca, the
status, satisfying desire to escape from the
highestlakeonearth.Mellomakestheplace
realitywiththeleastrisk.
ofHUFS
where she dreams to go in their own world
Min Kyung Bae, the head of the Cyber
and invites her. There, they whisper sweet
Culture Research Center remarks,“The
nothings and fall in love. Sounds like an
avatar boom depicts a new cultural
extravagant story, doesn’t it? It is a scene
phenomenonoftheInterneteraconjugating
LeeJi-yong/TheArgus
from a box-office film“Who Are You.”
capability of doing things that are not
Beoryisthenameofthemainactress’avatar
possible in actual life, the attractiveness of
and Mello is her chatting partner. Hundreds
anonymityaswellasthepursuittobecomea
andthousandsofwhologontotheInternet
popularstarwithwell-decoratedavatars.”
are avatar users. Even now, at the very
Despite several advantages of avatar
moment, such incident is taking place in
service such as it playing a role of self-
cyberspace.
satisfaction, testing oneself, fostering
AvatarisacombinationofSanskritwords
creativityandmakingfriends,disadvantages
“Ava.”or to pass through, and“Terr”
havereachedanextentwheretheydemanda
Avatarusersdecoratecharactersaccordingtotheirtastes.
meaningland,whichoriginallywasdefined
keener attention. To illustrate, growing
asanembodimentofaHindudeity.Butwith
number of users are fettered in exorbitant
thepopularizationofthecomputer,theterm
Businesses go through extremely forece
romance,marryanddivorcewithavatars.
spending.“Lewd chatting”or teenage girls
denotes graphic icon that represents
competition in a bid to come up with
Among approximately 10 million cyber-
gettingthemselvesinvolvedinhavingsexual
netizens’cyber image. The difference from
innovativeideasforattractingcustomersand
me’s living in the virtual community, users
relationshipwitholdermentoreceiveitems
thecharacterssuchas“MickeyMouse”and
increasing sales. Unlike superficial avatars,
in their twenties and thirties make up over
as gifts. Also, although avatar allows
“HelloKitty”isthatitsubstitutestheusersin
technologies that provide 3D-decoration or
34% while the proportion of men and
freedom within the virtual world, it holds a
cyberworld,actingaccordingtotheirwill.
computer-merged photograph for real-life
women is almost equal. A consultant Mr.
great possibility of generating confusion of
ChoiHyun-woo(EC-99)
like avatars have already been released.
Hwang(37)spendshisleisuretimeshopping
identity in the real life, while turning them
KimMin-suk/TheArgus
Avatarsarebooming
Related extensive services are also gaining
items for his avatar named“Sebastian.”He
intocyberaddicts.Thegapinsocialposition
If 2001 was the introductory stage of
popularity.Freechalisabouttounveilanew
says he has tried dying Sebastian’s hair in
orstatuswhichusedtobeamatterofsocial
T
verifying the potential of avatar business,
service with stickers, mugs and music
every color.“At first, I started dressing up
problemisexpandingitsterritorytocultural
he occult atmosphere created by the pictures of famous magicians and magic
2002 can be referred to the growth period
videos. MSN started commercial operation
myavatarjusttoshowmygirlfriendafancy
area.
shows hanging on the wall along with some of the magic props displayed on
withitsmarketamountedto20millionwon
of the paid-for avatar-activated instant
character of mine. Nowadays I change
However, experts present a firm notion
shelveswasshroudingtheofficeroom.Whenthelightbrown-eyedprotagonistoftoday
inKorea.Expertspredictthatthesizewillbe
messaging service in Korea as the world
Sebastian’swearasoftenas3timesaweek.
thatavatarboomhasthepotentialtodevelop
enteredtheroom,theambienceofthespacebecameevenmoremystical.
increased by five folds this year to exceed
first. Moreover, PPL is carried out through
SinceIhavetogotoworkinsuit,Iatleast
intoanewculturalenergyinlightofthefact
ChoiHyun-woo(EC-99),aseniorattheHankukUniversityofForeignStudiesisone
100 billion won. As people found more to
avatars - avatars wearing a certain brand
want my avatar to be in comfortable and
that it appeared on the horizon arresting
ofthemostrenownedmagiciansinKoreaplayinganactiveroleinthefieldofmagic
buy virtual clothing and accessories, the
wouldcreateaadvertisementcostnaturally.
uniquegarments.”
public attention with the expectation for
rangingfromtelevisionshowstopublicperformances.TogetherwithLeeEun-gyeol,
revenues from the avatar service jumped
positiveeffectsitmaybringaboutasapart
he represents the magician of young generation who contributed greatly to bringing
CrossingGenderandAge
AdvantagesVs.Disadvantages
about 73 percent over the same period last
ofaculturereflectingthelifestyleandtrend
magicintovogue.
year.Thereby,avatarhasemergedasoneof
Just like in the 70’s when girls were
Why are they so enraptured over avatar?
of the country, if the negative elements are
Hestartedhisstorywithanincidentofwhichservedasamomentumthatmarkedthe
the most rapidly growing business in the
engrossedinpaperdolls,inthe21stcentury,
Whydonetizenswhousedtoshowextreme
decreased and it is cultivated adequately to
turning point of his life. “It was a chilly day in autumn back in year 1996,” recalled
country forcing the Internet companies to
children play with avatar. However,
stinginess in using pay contents services
blendintheculture.
Choi.“Afterseveraldaysofthinkinghowtoimpressmygirlfriendonouranniversary
plunge into the lucrative market. They are
dressing-up is no longer restricted to
open their purse without hesitation just for
day,Icameupwithafantasticidea-aromanticmagicparty.Atthatverymoment,Ihad
hailing avatar services as an alternative
teenagers these days - it has surpassed the
hypotheticaldecoration?Reasonsmayvary.
mademyfirststepintomagic.” Whenaskedhowtheeventwent,heansweredwithan
source of income, offering a survival guide
limitofpeopletoallgendersandage.Those
Asavatarisanotheroneselfcreatedbyone,
awkwardsmile,shufflingcardsinhishands.“Unfortunately,itdidn’tworkout.”
ByLeeJi-yong
throughdotcomdoldrums.
inthirtiesandfortiesarecreatingtheirother
it enables the existence of a completely
Butitwassincethen,amazedbythewondersofmagic,hestartedtolearnmagicata
ReporterofCultureSection
selves in the virtual world to converse,
disparate“me”from real“me”with
magic bar in Apgujeong. For four years, he had been performing in magic cafes
followingthepathofbeingamagicianbutkeptthefactasasecrettohisparents.When
hisfatherfoundaboutit,hewentthroughafamilydissension.However,Choi’sardent
passiontowardmagictransformedhisparentintotrustyandreliablesupporters.Soon
after becoming an active member of The International Brotherhood of Magicians
HumantouchestheGod
(IBM) and The Society of American Magicians (SAM), the two world’s largest
organizationsformagicians,hewonthefirstprizeinIBMRing85Convention-Dublin
2002 in England, which was his happiest moment, he recalls. Recently, he swept 3
awardsinSIMConvention-closeupmagic,comedyawardandshowmanshippart.
A
dam lays back on a terrain, a small
at Caprese, in Tuscany, Italy as a local
ChoiHyun-woohasbeenonnumerousTVprogramsandonceworkedasaVJonthe
piece of the earth, on the left side of
magistrate’ second son among five ones.
cabletelevision.Afewmagicconcertsweregivenandtheywereallverysuccessful.
thepicture.Heextendshislefthandtomeet
Michelangelo’s desire to become an artist
Thankstohisdistinguishedskillsalongwithfavorableimpression,therearenowscores
the finger of God, who is on the right side.
had been opposed by his father. He,
ofthousandsfans.InMarch,heisinvitedtoamagicfestivalinJapanasachampion
Godhoversintheairsurroundedbyangels.
however, was eventually apprenticed to
and is planning to try out for the competition held by the Federation of International
“TheCreationof
God stretches out his right hand toward
Domenico Ghirlandaio in 1488 for three
MagicianSocietyintheupcomingsummer.Heisalsoanauthorofarecentlypublished
Adam(1508~1512)”
Adam. As God outstretches his finger, it
years.Michelangelolearntthebasisoffresco
magicbook.“ThroughthebookIwantedtodeliveramessagethatmagiccouldwork
byMichelangelo
meetsAdam’sfinger.
paintings from him. After about one year’s
asameansoflearningandalteringpersonalityotherthanabareamusement,”remarked
Buonarroti,Sistine
“TheCreationofAdam”isthedetailfrom
learning, Michelangelo went on studying at
Choi.
Chapel,Vatican,
the wall painting on the Sistine Chapel
the sculpture school in the Medici gardens.
Choi hopes to continue being indulged in magic to become the world’s best
Rome
ceiling by Michelangelo Buonarroti. The
After that, he concentrated his whole mind
magician,sociallyrecognizedbyothermagicpeople.Buthepointedoutthatthemagic
whole span of the painting on the Sistine
upon his sculpture. During the years in the
industryinKoreaiscomparativelypoor.“Althoughmagicbecamemorepopularthan
ceiling contains nine separated images,
Garden of San Marco, Michelangelo began
before, people still have biased views. I will hopefully cast away the prejudiced
which arrange themselves into three sets -
to study human anatomy at the church of
thoughts and furthermore, systematically organize theories and write a paper on
the Story of Noah, the Story of Adam and
SantoSpiritoinordertoknowthemuscular
magic.”
Eve,andtheStoryofCreation.Theseareall
systemofhumanbody.Thiswascompletely
Hecontinuedonwithhisgoals.“IamalreadyteachingattheacademyinBizmagic,
fromtheBookofGenesis.Especiallyamong
forhisworkofsculpture.
Michelangelo tried to turn down the
hehadtohelditabovehishead.
thecompanyIworkfor,butifdepartmentofmagicistobeestablished,Iwouldliketo
them, this picture expresses the Christian
InApril.1508,JuliusⅡintendedtoentrust
commission.Intheend,however,hebrought
“CreationofAdam”istheoneofthemost
giveaformallectureasaprofessor,too.”
storyofman’srelationshipwithGod.
himwithpaintingtwelvefiguresofapostles
thisundertakingtoasuccessfulfinishgoing
impressive work to posterity and all the
Owing to a busy schedule, he confessed that he rarely has time to attend classes.
Thismuralwaspaintedbyusing“fresco”
and some decorations on the ceiling of the
againstBramante’sexpectation.
images of the mural on the Sistine Chapel
What’sworseisthatheneverhadachancetogoonatripwithschoolfriends.“Now
technique, a wall painting technique. An
Sistine Chapel. In fact, it was proposed by
Michelangelopaintedover300figureson
ceiling are confident and fluent with the
thatthegraduationisjustaroundthecorner,”hesaid.“Igettolookbackatmypast
artistdrawsapictureonfresh,moistplaster
Bramante who beared malice to
the ceiling of the Sistine Chapel. In 1592,
HighRenaissancestyle.Thishighlyoriginal
schoolyears.IadmitIwasnotcapableofmakingthebestuseofmytimeandnowI
with pigments dissolved in water. Because
Michelangelo.He,builderofthePapalcourt,
thismasterpiecewasaccomplishedafterfour
painting made a great impression on the
realizehowtimefliesandwhyitisreferredtogold.”Hesmiledandleftafinalmessage
most mural paintings are executed in this
had been jealous of Michelangelo who had
years’work.All343charactersarefromthe
artistsofthetimeandchangedthecourseof
with The Argus for his friends. “I hope my fellow schoolmates lay out their 4-year
way, people often call a wall painting
engrossed love of the pope. Bramante was
Old Testament and that figures are three
WesternArt.Evennowthisisdemonstrating
periodoftimetomostadvantage,atthesametimealwaysbepreparedforthefuture.”
“fresco”. “Fresco” technique is not simple,
sure that Michelangelo would not accept
times larger than actual man. This project
Michelangelo’s masterly understanding of
however,itprolongstheaveragelifespanof
JuliusⅡ’s request to draw a wall painting
wasemotionallyandphysicallytorturousfor
humananatomyandmovement.
ByLeeJi-yong
a picture. Michelangelo Buonarroti and
because Michelangelo had always regarded
Michelangelo. After having painted for so
ReporterofCultureSection
LeonardodaVinciarefamousforusingthis
himself as a sculptor. If that happened,
longtimewithkeepinghiseyesfixedonthe
ByYooHa-na
technique.
Michelangelo would have incurred
ceiling, he could hardly look down.
AssociateEditorofCultureSection
MichelangelowasbornonMarch6,1475,
displeasure of the pope. At first,
Whenever reading a letter or a small thing,
2003.3.14~4.6
CHAFS
ParkJi-yeon/CartoonistofTheArgus
ExhibitofAndersen’sfairytales
CHAT+HUFS
withoriginalpaintings
SeoulArtsCenter

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