총 8페이지

PAGE4
OCTOBER1,2002
NATIONAL
http://maincc.hufs.ac.kr/~theargus
Analyzingproblemsofon-linecommercials
THEEYESOFTHEARGUS
Netizenswanttoescapefrom
Likefather,likeson
overflowingInternetads
D
idyousee“TheWorldIsNotEnough,”themovieknownas“007Unlimited”in
Korea? It is the nineteenth installment of the world-famous Bond serials. The
breath-takingmoviewenttothetopattheboxofficeintheStatesandalsomadeabig
heatinKorea.Asusual,oursuper-heroJamesBond,alwayswithamountofdazzling,
H
eye-openinggadgetsandthehellofladiesso-calledBondwomen,didn’tletusdown.
an Do-hee who is a sophomore at
There are even some rules for mobile
Thesynopsisrunsasfollows:Theworldhasbecomefacetofacewithshortageofoil-
AjouUniversityissurprisedfromtime
phone, one of the most popular
supply.Andatypicalviciousterroristhashatchedaplottomaketheenergyhisown.Of
totimewhilesurfingtheInternet.Thereason
communication media like Internet. Spam
course,theAmericanherobeatoffthetopdogbadguy,bringingtheWorldtopeace.
is that no sooner had he connected to the
messages sent by cell phones were a social
Themovielooksnotfarapartfromreality.Humanraceisgoingtobeonthevergeofoil
InternetwebsitethanfullscreenCFsuddenly
problem. For this reason, the code of
crisis; then, the high price natural resource will cause a lot of troubles and wars.
appeared.Hedoesn’twanttoseeitbutthere
InformationandCommunicationNetworkis
Actuallytheconflictshavealreadybegun.
is no way to close the CF screen. It was
abouttoberevisedtoobligethesendersto
Asweknow,the41stpresidentofU.S.wenttowaragainstIraqon1991.Andnow,
madesothatitcouldn’tbegottenridof.He
indicate the ‘advertisement’ and their
hissonistryingtomakewaronIraqagain.Itisrarethatboththefatherandtheson
doesn’t have any other choice but to see it
telephone number. If somebody breaks the
becomepresidents;however,itwouldbemoreunusualthatthetwoofthemwagedwar
for about 30 seconds. He said, “It’s very
rule, they are fined up to 10 billion won
againstthesamecountry.WhatmadetheolderBushsetoffthewar?Whatiseggingthe
annoying.Ithinkmanypeoplewouldagree
maximum. Ministry of Information and
youngerBushontothefightwithIraq?
withme.Isthereanywaytoavoidit?Ihate
Communication(MIC) is negociationg with
Eleven years ago, when Iraqi president Saddam Hussein invaded Kuwait, the
it!”
thecellularphonemanufacturingcompanies
presidentGeorgeH.Bush,whowasintheoilindustryinTexas,didn’tmissthisgood
Many people are aware that Internet ads
onofferingfilteringservice:ifasubscriber
opportunity. The Federal Government has announced that the reason it attacked Iraq
areincreasing.Acoupleofmattersarerising
who doesn’t want to get spam messages
was to prevent additional aggression. Vowing to free Kuwait, he rallied the United
related with them same as other media like
applies for it, the messages in specific
Nations,theU.S.peopleandCongressandsentAmericantroops.Afterweeksofairand
TV, newspaper. It comes to be a kind of
numbersareeliminated.Itisexpectedtobe
missile bombardment, the 10-hour land battle dubbed Desert Storm routed Iraq’s
pollution,ratherthanjustads.
carriedoutinOctoberifpossible.
million-man army. US-led UN coalition forces expelled the Saddam Hussein from
Aspreviouslystated,therealisticsolution
Internet advertisement is spreading
Kuwait.Thankstothebattle,whichyieldsgreatdemandofwarsupplies,themunitions
is to make laws on Internet ads as soon as
ParkMin-shik/TheArgus
industryinU.S.hadgreatyears.ButwhatU.Sreallywantedwasbasicallyoilcontrol.
veryquicklyinvariousways
possible. For instance, banner ads, most
Netizensareshouting,“Don’tgetonmynerve.”
Fromthispointofview,thewardidn’tendinvictoryfortheWhitehouse;becausethe
TherearemanytypesofInternetads.First
common advertising style on Internet, need
Hussein government, who isn’t obedient to Washington, is in the saddle, blocking
of all, banner commercial is one of the
They invade sovereign power of the
beingpostedonthebulletinboardofKCPB
to be set a standard such as the ‘maximum
againsttheWashington’sattempttocontroloil.
commonestwaysofadvertisement.Youcan
netizens. Although netizens don’t want to
everyday. Netizens are suffering from
size’,‘howmuchroomwillbepermittedfor
War clouds are hanging over the world.The 43rd president of the United States,
seeitonalmostallInternetwebsitesyou’ve
see them, ads are forced on them against
economicdamageslikeabove.
ads on the screen?’ and so on. Regulations
GeorgeW.Bush,ispreparingforGulfWar2.TheAdministrationsays:“Iraqishiding
visited. Moving banner ads have just
theirwill.Sometimes,computersarebroken
on false and exaggerated Internet
weapons of mass destruction and long-range missiles. The dictator, Saddam is
appeared recently. Pop-up ads are common
down due to them. Jang Yeon-shim who
There are no special regulations to
commercialsmustbemadeforsurebecause
controlInternetads.
dangerousnowandwillgrowonlymoredangerousashebuildshisarsenalofgasesand
as well. Another one is the video clip CF.
works for a small venture company said,
itiseasytogettrickedbyanonymouspeople
poisonsandsearchesforanuclearweapons.”Also,64%ofAmericanssupportedU.S.
Whenyourcomputermouthcursorisonit,
“When I turned on my computer monitor,
The various advertisements are out of
andgetswindled.
military action to oust Saddam Hussein. But this time, he cannot bring around the
CF is played automatically as if you are
the initial screen was changed to a strange
controlduetotheabsenceoflawrelatedto
It is necessary that netizens keep their
outsideoftheworld;becausethegovernmenthasnosufficientevidencethatIraqhas
watching TV. You can also see it on
Internetsite.Itriedtogetbacktotheoriginal
Internet ads. It allows the advertisements to
headsup.Theyhaveactedpassively.Many
suchweapons.MostofworldleadersaredecryingBush’swarplans.
ordinary Internet sites. In particular, when
state,butthecomputerwassuddenlyoutof
flow uncontrollably bacause there is no
people overlook ads due to “it’s annoying.”
Defying the opinions, the Bush government, which wants to control oil, is making
youuse‘VideoOnDemand(VOD)service’,
order. In the end, I had to reformat the
restriction.
Many TV viewers take part in the
preparationsforattackingtheMiddleEastcountry.Koreangovernmentannouncedthat
youhavetowatchsomecommercialsbefore
computer.”
Ontheotherhand,othermediashavetheir
monitoring of the ads giving their opinions.
therehadbeennoconsolationsbetweenAmericaandSouthKoreaabouttheIraqissue.
watching programs. Initial screen of the
There are many false and exaggerated
own rules for ads. For example, there is
Park Joon-woo, an official of Citizen’s
ButaccordingtoWashington,itexpectsSeoul’ssupportincaseawarbreaksout.Seoul
InternetischangedforcelybysomeInternet
commercials, and a lot of people are
some restriction law for TV. According to
Action Network, said, “Internet ads are
facesadilemmabetweenitsowninterestsandthealliancewithWashington.Itisvery
sitesthatyouconnectedbefore.
swindledbythem.Ananonymousconsumer
the rule, each broadcasting station can’t
postedafterreachinganagreementbetween
importantforustokeepagoodrelationshipwiththeU.S.;however,weshouldbearin
had posted a message on the bulletin board
broadcastadsforover10~15percentofthe
their businessmen and webmasters of the
mindthattheunjustwar,whichAmericansarepreparingfortheirbenefits,willscarifice
Internet advertisements resulting in
of
Korea
Consumer
Protection
total broadcasting time. It is a measure to
Internet Websites. It is a little difficult to
someproblems
agreatmanyinnocentpeople.
Board(KCPB) that said “I bought a mobile
supplementarythecharacteristicofone-sided
controlforthisreason.Thus,netizenshould
Advertisement is an important method of
phoneafterseeingacommercial.Itsaysthat
media. In case of newspapers, its
activelytakeactions.
lettingcompaniesgiveinformationtoothers.
if you watch our ad 53 times everyday, we
advertisementismanagedbythelawsonthe
Therefore, it is natural that companies
willgiveyouabout40,000woneachmonth
registrationofperiodicalpublications.Korea
ByKimYu-kyung
promote themselves by using Internet
asanassistantinstallment.Theydidn’tkeep
Advertising Review Board(KARB) inspects
ByParkMin-shik
AssociateEditorofNationalSection
advertisements.Ontheotherhand,itcauses
their word. I didn’t get any money from
onpaper’sadsandiftherearesomematters,
ReporterofNationalSection
severalproblems.
them.” Nearly 10 messages like that are
KARBasksforcorrection.
UMCJPCasksuniversitystudents
GREbecomes
NationalElectionCommissionbannedinformalsocialgatherings
toparticipateinelection
difficult
NEC’sannouncementfacesopposition
“
T
he voting day is just a holiday?”
concerns of the students. The voting rate of
A
University presses come out to
the twenties was 66.4%, otherwise those of
sianstudents,wishingtostudyin
change misunderstandings on politics and
thefiftieswas89.9%.Itreflectsindifference
the States, come face-to-face
O
raise the participation rate of the university
ofuniversitystudentsonpolitics.
n September 6th, National Election
season comes around, many illegal
chance to meet the people each other. As a
withsomedifficulties.Theyhavetogo
studentvoters.
Theywillofferrightinformationrelatedto
Commission (NEC) made official
campaigns have been repeated so far.
result, the decision takes away the good
through more complicated formalities
On September 13th, press conference for
the 16th Presidential Election through the
announcement on prohibition of “getting-
Therefore, pros also lay stress on, it is
opportunity to meet their friends.” Yoon
to take GRE (Graduate Record
the establishment of the United Movement
joint-article and joint-advertisement using
together” like alumni association, clan
neededtoacknowledgetherealisticsituation
Hye-jung, a sophomore of department of
Examinations), one of the important
of Campus Journalists for Political
newspaper and broadcasting. Furthermore,
meeting and native gathering during 16th
andhavetoreformit.Ananonymousstudent
Portuguese,showedherview,“Eventhough
graduateschoolentrancetests.
Campaign(UMCJPC), which consists of 4
they are planning to hold a presidential
Presidential Election Campaign. Many
said that some candidate have made money
there are a lot of gatherings having no
Recently, UCLA (University of
main university media groups, National
candidates forum, too. The campaign is
voters were confused by the announcement
and gift passed under the table through the
relation with the campaign, NEC prohibits
California)andUPENN(Universityof
Association
of
Campus
English
expectedtobeagoodopportunitytovitalize
andstronglyopposedtoit.
meetings. In the result, the student
everyprivatemeetings.Icanagreewiththe
Pennsylvania)foundthatsomeChinese
Press(NACEP),JointAssociationofCampus
depresseduniversitypress.Theyaregoingto
ThedecisionofNECisbasedonthelaw
mentioned, the meetings provide the place
purpose of the decision, but it went to far.”
students have handed in the fake
Press(JACP), National Association of
keep its activity to improve university
of official election and transparency act.
and the chance of unlawful election
They are also cynical about the decision
scores; the unjust actions brought
Campus Press(NACP), Alliance of
students’ distrust on politics and to make
Among the items of the law, the
campaign. Also, they say this time can’t be
owingtovaguedefinitiononthemeetingsto
discreditonAsianstudents.Intheend,
Broadcasters in Incheon and Gyeonggi-
them participate in politics even after the
controversialpartisClause1ofArticle103
an exception. The regulation has been
be controlled. The NEC prescribed that
last month, ETS (Educational Testing
do(ABIG), was held at Cafe Neutinamu
presidentialelection.
coverspreventiononillegalofficialelection.
applied to 4?13 National Assembly
everyformalmeetingswhicharepreviously
Service), a GRE agency, announced
located in Anguk-dong. Each press in
Inspiteoftheexpectation,specificactivity
It says, “While election campaign is going
Elections in 2000, 6?13 Simultaneous
notified people of the details such as date,
that the test would be changed from
university with its characteristies brought
isn’tplannedyet.Presshasaspecialtywhich
on,noalumniassociation,
place and attending
computer-based GRE to paper-based
intooneforthefirsttime.
is very sensitive to the political campaign.
clan meeting and native
persons
will
be
GRE from this October only in Asia.
Shouldget-togethersbeprohihitedduring
Kim Young-shik(chairman of NACEP),
For this reason, it seems that its activity is
gathering can be held in
restricted. Jang Jin-
Moreover, students are permitted to
KimDong-il(presidentofJACP),JinHyeon-
restricted. It is doubtful that the university
the election district. If
woo(Department of
take GRE only two times a year from
theelectioncampaignperiod?
cheol(chairman of NACP), Kim Nyeon-
press, which is being neglected by the
someone violates the
Economics 97) said, “I
this October. “Asian students have
gyeong(vice-presidentofABIG)attendedat
students,wouldachieveexpectedresults.
regulation,thepersonwill
thinkthatitisdemanded
higher scores than their ability,” said
the conference. They declared to lead an
besentencedtomaximum
to prepare the more
Stanford
University,
making
Yes
active movement for raising political
ByParkMin-shik/TheArgus
three
years
of
detailed criteria like
complaintstoETSearlythisyear.The
imprisonment or will be
attendance
of
agencylookedover40countriesbefore
28.1%
Shot On Spot
Koreanshavetomake
Itisameasure
fined maximum six
candidate’s relatives,
coming to a conclusion that some
million won.” With the
thecleanelection
againstthe
budget and purpose of
Koreans and Chinese cheat on the
16th General Election
the meeting. Those
examtomakethechanges.
culture.
constitutionalrights.
No
ahead, the regulation was
particulars are possible
The shift of the testing system in
suggestedbyNECforthe
to drive the meetings to
GRE,whichisprerequisiteforKoreans
71.9%
first time to root up the
the
wrong
way.”
wishing to study in North America,
background connection
Besides, they are
comes as a big burden. Says Park
such as regionalism,
doubtful of reaping the
Young-ki,auniversitystudent,24:“Itis
alumni affinity and blood
160ofHUFSanstookpartinthissurvey.
desired fruits. Actually,
tooembarrassing.Iplannedtogotothe
relationship. Then, the
NEC has found out 76
Statesnextyear.Icantakethetestjust
National
Assembly
illegal cases throughout
onemoretime.Itwouldbehardtoget
passed the bill unanimously on February
Electionsand8?8reelectionandby-election
4?13NationalAssemblyElectionsin2000,
agoodgrade.Ineedmorechances.”
16thin2000.Whatdoyouthinkaboutthat
in 2002 since it was established. Although
6?13 Simultaneous Elections in this year.
CBT GRE was introduced on
decision?
therewillbemanykindsofmeetingsatthe
Amongthem,only2caseswerechargedby
October1998tomuchacclaims.Itwas
TheArgustookanopinionpolltocollect
endoftheyear,itisunfairtoallowthecase
theprosecution.
possible for students to take the exam
thethoughtsfromHUFSansfor3daysfrom
ofexception.
As the controversy has amplified, NEC
whenevertheywanted.
September 14th to 16th. In total, 160
Cons-HUFSansinsistthatitisaninvasion
announcedthechangedpolicyonSeptember
Also, it became more difficult for
students participated in this survey.
against the constitutional right such as
18th.Theydecidedtoprohibitthemeetings
students to be granted the visa. After
According to the result, cons-HUFSans are
freedomofassemblyandexpression,rightto
connected with the presidential election
theSept.11.Attack,theU.S.visaand
predominant over pros-HUFSans. Among
pursuehappiness.LeeSeung-hoon,asenior
only.”Thoughthecontroversyhassettledat
entryrequirementsweretightened.Kim
160participants,115students(71.9%)voted
of department of Spanish, said, “ I don’t
thefirststage,itseemsthattheregulationhas
Young-jun, a university student, 23
against it and another 45 students (28.1%)
know why this kind of way has selected
toberevised.
says, “I planned to take a trip to the
ParkMin-shik/TheArgus
The 14th 2002 Busan Asian Game attracts people’s eyes for 16 days from
votedforit.
from all the other better occasions.
U.S. this winter vacation, but it was
September 29th to October 14. In this time, North korea also takes part in the
HUFSans on the pros side insist that it is
Especially,myparentsandotherseniorsare
hardtogetanentryvisa.SoIwoundup
festival.Hankyorehnewspaper200recruitedjoint-supportersforbothSouthand
necessarytomakethecleanelectionculture,
dissatisfied with the decision. They are
toAustralia.”
North. They are going to cheer one Korea in judo, softball. On October 1st, they
ByParkMin-shik
which is the object the decision pursues.
usuallybusyandhardlymeettheirfriendsin
ByKimYu-kyung/TheArgus
weremakinganoath.Theywillshout,“Go!Korea.”
ReporterofNationalSection
They emphasize that whenever election
the ordinary day. The year-end is unique

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