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PAGE12
THEARGUS,MARCH1,2000
CULTURE
ProblemsofCableTelevision
ALittleChangeinCATV,
NewLeapforKoreanMedia
I.OverallhistoryofCATV
important is the fact that programming
I
nthelastfewyears,wehaveseenmajor
dealingwithlocalproblemswillbelessened,
changes sweep through the media
evenmoresointhecaseofopenmarkets.
industry world-wide, particularly in Korea.
Software problems related to cable
As global interaction and democratic
televisionareequallyserious.Viewershave
changes in Korea have moved forward, a
complained that they can hardly find any
vast new array of media alternatives have
difference between cable television
become available, ranging from cable
programsandthoseofmajorones.Andthey
televisiontowebcasting.
even claim that in cable television
Amongthesechanges,thecabletelevision
programming, there is nothing worth
Oem,Jung-ho(EC-96)
system is the strongest competitor to the
watchingandtherearetoomanyrerunsand
major broadcasting companies as for now.
copies of public broadcast programs. It
KooSung-chan/TheArgus
The cable television system, with multi-
derives from manufacturers¡¯ lack of ability
channelselection,firstairedinmarch,1995.
to make quality programming. To extend
Collegiatelife,Timefor
Government initiated the business with the
channels is a simple job with a new
purpose of satisfying the viewers¡¯ diverse
technology, but to fill up those channels is
BeingYourself
desires for specialized information, creating
another question. Improving the production
ageneralcommunicationnetworkandsoon.
standards takes a long time and may be
T
At the time, prospects seemed very bright.
impossible considering the current state of
he school homepage, designed in early February, was given considerable
However, in 1997, financial difficulties of
domestic market. For this reason, some
compliments from applicants to HUFS. The homepage was laid out and
KoreanCATVAssociation
program providers and network operators
countriesarehavingdifficultywith¡®cultural
constructed by five HUFSans including two undergraduate students. Here is the
Cabletelevisionbusinesshasnowentereduponanewstagewiththepassageof
made cable television systems suffer from
imperialism¡¯ caused by the sudden
webmasterwhoisatthecoreoftheworkforconstructingthehomepage.
thenewact.
increasing business losses. In addition, the
introductionofcabletelevision.
It was a cold day when an interview wit Oem, Jung-ho was scheduled, the
IMF crisis made this situation even worse.
webmasteroftheHUFShomepage.HeisastudentintheEconomicsdepartment.The
Tosolvetheseproblems,effortsweremade
developmentofthebusiness.
there is a growing tendency for channels to
IV.Resolutiontotheproblem
reporterwasmoreorlesssurprisedbecausethewebmasterisanundergraduatestudent
to restructure the overall broadcasting
Cabletelevision,satellitebroadcasts,three
specialize and divide. Then, a businessman
The integrated broadcasting law has the
andhismajorisquitefarfromthecomputerfield.Hegreetedthereporterwithasmile,
industry, and the result was the
major broadcasts and system operators
tries to divide his channel into domestic,
status fo being in an Enforcement
tellingme¡°Idon¡¯tthinkIdeservetobeinterviewed,¡±
establishmentoftheintegratedbroadcasting
operated under their own autonomous acts,
foreign, and Hong Kong specialization in
Ordinance. Actually, to reform the
Jung-hohadagreatinterestincomputerseversinceheenteredtheuniversity,sohe
law. This time, the opinions of cable
beforethelawswerecoalesced.Thenewact
termsofmovies.Andyet,Clause71ofthe
broadcasting system itself is far more
joined the ¡®Compudent,¡¯ a computer club in HUFS and attended a lecture on the
television companies were reflected in the
integrated them all into one comprehensive
act insists on the lowest limit of
difficult than to revise the broadcasting act.
ComprehensionoftheInternet.Oneday,hestoppedbyattheComputerCenterwith
act itself, so we can expect some positive
whole. We can settle the pending questions
programming ratios for domestic programs
Thereareinherentproblemswithinthenew
hissenior,amemberoftheclub.Hehadtheopportunitytohelpinsomeeasyworkfor
developments in cable television
between cable televisions and system
(Article1),whilemaintainingthefixedrate
act,liketheconflictbetweentworestriction
amonthandfinally,hewasgivenhisowndeskthere.Heactuallyhopestomajorin
broadcasting.
operators as this trend. The current level of
of a specific country¡¯s film, animation and
systems, as previously stated, in addition to
computer-relatedsubjectsingraduateschool.
inefficiencyisexpectedtoimprove.
popular music programs (Article 3) in an
thefactthatthelegislationhasnoteethasof
Theinterviewstartedinearnestwithhisexplanationaboutwhatawebmasteris,¡°
II. The establishment of the new act
The central issue today is whether to
Enforcement Ordinance. So under this
yet. Nevertheless, it¡¯s noteworthy that the
Webmasteristhemanwhodrawsuptheblue-printofahomepageandadministersit
andproblemsconcerned
proceed with a ¡°separate management
Clause, he cannot enjoy the benefit of
law paves the way to open markets and
ontheWeb.¡±Helikestomakehomepages,andisnotactuallyconcernedmuchabout
The act was passed on December 28th,
system¡± oriented toward its own
revised act. If the purpose of that
deregulation.Andintermsofprogramming
thecontentsinthehomepages.Heconfessedthathewassohappywhenlotsofusers
1999.Themainpointistorelaxregulations
characteristics or to proceed with ¡°the big
programming regulation is to promote
problems, it is advisable to cling to the
visitedhishomepageandthehomepagewentwellwithoutanyproblem.Jung-hosaid,
andtoabolishtheseparationofthreeparties;
unitysystem¡±.UnitedStates,forexample,is
domestically manufactured programs, then
foreign film import quotas system and
¡° Actually, the compliments the students give through the e-mail, rather than acute
Program
Provider(PP),
System
followingthelattersystemgradually,butit¡¯s
supportingdomesticproductionitselfwillbe
control foreign capital policy in case of the
criticism,remainstronglyinmymemory.¡±
Operator(SO), Network Operator(NO). It
questionable if our current broadcasting
thefundamentalcountermeasureasopposed
majorbroadcastsofaculturallyimperialistic
Hespokeaboutthenewhomepage.¡°Ourteamtriedtomakeastableandsystematic
also
legitimated
Multi
System
standardswillacceptit.
to restricting the portion of imported
bent, while new media with considerably
foundationtohelpthehomepagehavevariousandrichcontents.Wedidourbestto
Operator(MSO) and Multi Program
According to the act, program providers
programs.
less power should boldly attract foreign
satisfyallHUFSans.Ifeelsorrythateverybodycannotbesatisfiedwiththehomepage.
Provider(MPP). Most companies related to
don¡¯t have to get the approval from the
capitals.
He looked serious, and explained about his concerns. ¡° I think that the user¡¯s
thecabletelevisionbusinesshaveapositive
government, but registrate it at the start of
III.Fixedobstacles
In this sense, the concerned cable
conveniencetakesprecedenceoverthatofthehomepageoperator,somakingaperfect
view of these changes. They have pointed
business from next year, 2001. It means an
Apart from the problems concerning the
televisionparties¡¯drathermakeaneffortsto
homepagefortheuser¡¯sconvenienceisaverydifficulttask.¡±Hementionedtherecent
out that government-initiated business has
openmarketintermsofbroadcasting.Then,
new act, there are already many chronic
promote their influence in the competitive
netiquettebyemployingametaphoricalexpression.¡°Wejustmakeabowltocontain
createdlotsofproblemsandthecriticismis
the viewers¡¯ various needs for high-quality
issues on cable television system.
structure of the emerging worldwide
something.Fillingupthebowlwithcontentsisuptotheusers,¡±heassured.¡°Ihope
justified. The government has exhorted
programs may meet in this competitive
Consideringincreaseinpeople¡¯sleisuretime
systems.Programprovidersshouldplacean
there will be clean contents only and no contaminated materials in the HUFS
public interest in broadcasting in the same
market.Itwillalsoencouragenewproviders
andtheirdesiretowatchtheprogramssuited
emphasis on the development of diverse
homepage,¡± he continued, ¡° The users must not use the web space for abusing
way as it has promoted a major broadcast
to get into the business. The managers are
to their tastes, the multichannel system can
softwares.Systemoperatorsshouldcultivate
somebodywithoutanyobviousreasonorground,whileexploitingthefactthattheweb
system.However,itwasnotfitforthenew
thenabletodecidethepolicyontheirown.
beadvantageoustocabletelevisionnetwork.
additionalservicesandinnovativemarketing
spacedoesnotdisclosetheuser¡¯sidentity.Wehavetoknowthedifferencebetween
media,includingcabletelevision,whichhas
However,thereareremainingproblems.
However,it¡¯sclearthatthiscanalsoenlarge
strategies.
criticismanddenunciation.¡±
considerably fewer fixed viewers. Besides,
Under the new registration system, the
the information gap between viewers. In
And as for the inefficient social
Hehasratheranunrestrictedandprogressiveview,¡°Ihaveafewfriendswhoonly
because the main parties are divided, there
governmentregulationsonprogrammingare
case of the traditional broadcasts, all the
communications, we can look to the States
gotothelibraryrightafterlectures.Ifeelpityfortheminasense.Iwantthemtofind
hasbeenlotsoftroubleslikebreak-downin
unrestrained. Let¡¯s take a look at one
channels release news stories at the same
forourmodel.IntheStates,therearesome
andaccomplishtheirownfavoritethingsandgoalsbeyondschoolcurriculaorhome
network system, which impeded further
example. In case of the movie channels,
time, but there is no such restriction
channels for the public use, including
assignments,becauseitisonlywhileinthecollegethatwecaneasilysecurelotsof
governing cable television. Those viewers
community-oriented
programming,
timetodowhateverwewant,¡±
preferring newscast and culture programs
education and so on (PEG Access
Healsoofferedthefollowingadvicetofreshmen:¡°I¡¯dliketosaythatweareliving
might get to know the world more, while
Channels.) There are also Lease Accesses
in a society where proficiency to make the most of computers has not been fully
others might not have a sense of what¡¯s
availabletospecialinterestgroups.Thatcan
secured. I hope that the freshmen will be able to find their own ways to familiarize
goingaroundtheworld.It¡¯snowonderthat
be a good consultative countermeasures to
themselveswithcomputers,likeplayingcomputergamesandnet-chatting.¡±
ARTICLESWANTED
the U.S citizens, who have the most
protect public interest. Cable television can
Jung-ho kept up the conversation with the Argus, sharing his own views about
developed cable television network, among
makeagreatleapwiththeestablishmentof
variousissuesduringtheinterview,buthedidnotlosehismodestythroughout.The
themostignorantpeopleaboutinternational
the new act as a turning point. It¡¯s time to
reporter was able to read his mind, which is filled with great pleasure that keeps
affairs.
reflect on the development of cable
springingfromdoingwhathewants.ThefacethattheArgussawinJung-howasone
TheArgusisnowwaitingforarticlesfromreaderson
Cable television can bring happiness to
televisionanditsfuture.
gleamingwithahappysmileinsteadofonefilledwithtireandgloominess.TheArgus
isolated individuals, however, the core of a
hopesallourfriendsinthecampuscanalsofindsomethingtheyreallywanttodo.
anysubjectson-and-offcampus.
matterliesinthefactthatthewholesociety
The Argus gives designated contribution fee to the
goes in that way. The mass communication
ByLeeJae-hwan
network that overcomes our individuals
articles.
ByHongJoo-hee
freshtom@hanmail.net
feeling of isolation and boredom is
07110606@hanmail.net
superfluousinimportance.Whatisfarmore
Column
Contents
length
Suggestionand
1-2pages
Letters to
CHAFS
criticisms on
typed,
Argus
Argus
double-spaced
ChoeJay-hwa/CartoonistofTheArgus
CHAT+HUFS
2pages
The Owl
Philosophical and
typed,
critical essay
of Minerva
double-spaced
Treatiesand
4-5pages
Contribution
critiquesonany
typed,
subjects
double-spaced
Prosandconsona
1.2pages
subject which will
Open Box
typed,
beannouncedevery
double-spaced
monthlateron
Suggestionsand
1page
Reader¡¯s
criticisms on
typed,
Voice
HUFS
double-spaced
¡°......¡±
¡°Hey, brother¡±
¡°Do you know about BK21?¡±
¡°Yes, I do. BreakKorea 21¡±

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