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Culture Talk
Moral Dilemma of Poverty
Pornography
ByLeeJu-won
AssociateEditorofCultureSection
“F
or only $30 per month, you can help this child suffering from a rare disease.” This fundraising phrase can
beseenonTVorinternetwebsites.Also,thephotoswhichzoominontheeyesofaskinnychildandyoung
parents holding a child struggling in hunger exemplify the typical fundraising advertisement. It is made to
helpchildreninneed,butethicalproblemsthatviolatetheirhumanrightsarisebecausetheirlivesareexaggeratedtoraise
money.Theseadvertisementsaresometimescalledpovertypornography.Isitreallygenuineassistancetoevokesympathy
by indiscriminately displaying children’s faces, sadness, and anguish? The Argus will discuss the dilemma of poverty
pornographywithfiveHUFSstudents,hopingallthechildrenoftheworldwillbehappyeverymoment.
BeforeReading
Poverty Pornography: Also called “poverty porn,” it refers to contents such as writing, photo, and video with the aim of
attracting fundraising and sympathizing for the poor. The concept was first used in 1981 when Danish human rights activist
JorgenLissnercriticizedtheuseofstarvingchildimagesinadvertisements.
WhatIsaGoodExampleofaFundraisingAdvertisement?
The Norwegian Students’ and Academics’ International Assistance Fund (SAIH), which is a non-governmental organization
(NGO),selectedthebestandworstfundraisingadvertisementsin2017.
TheBest:“WarChildHollandand‘Batman’”
In a slum with a hopeful song playing and bright sunshine gleaming, the superhero character “Batman” holds his hands out
tocarryaheavywaterbottleforaboy.Hethencarriesthechildonhisshoulders,kickstheballorarmwrestleswithhimlike
a friend. Every scene from the delighted child’s point of view implies that children in troubled regions can have dreams while
laughinglikeeveryoneelse.Attheendofthevideo,thephrase“Forsomechildren,fantasyistheonlywaytoescapereality,”
highlightsthemessageoftheadvertisement.
TheWorst:“EdSheeranMeetsaBoyWhoLivesontheStreet”
In the dark night, a young boy sleeps on a beach in an abandoned boat filled with trash. He said he lost his family because
of the Ebola virus,* and Ed Sheeran, a famous singer, is looking at him with compassion. Between the scenes, the singer
explains this unfortunate reality and urges fundraising, saying, “They need your help.” At the end of the video, the website
addressforfundraisingisrepeatedlyshown.Thisisatypicalformoffundraisingadvertising.
*Ebolavirus:ThevirusspreadrapidlyaroundGuineainAfricain2014.About9,000peoplewereinfectedandhalfofthemdiedwithinsixmonths.
Interviewees
ShinDong-youn
LeeJeong-yoon
YunBo-na
AhnNa-yeong
DohJung-hyun
DivisionofAfricanStudies‘19
IngeniumCollegeofConvergence
DivisionofAfricanStudies‘21
SchoolofEnglishforInterpretation
DepartmentofRussian‘23
Studies‘20
andTranslation‘22
MAY 2023 7
Moral Dilemma of Poverty
Pornography
ByLeeJu-won
AssociateEditorofCultureSection
“F
or only $30 per month, you can help this child suffering from a rare disease.” This fundraising phrase can
beseenonTVorinternetwebsites.Also,thephotoswhichzoominontheeyesofaskinnychildandyoung
parents holding a child struggling in hunger exemplify the typical fundraising advertisement. It is made to
helpchildreninneed,butethicalproblemsthatviolatetheirhumanrightsarisebecausetheirlivesareexaggeratedtoraise
money.Theseadvertisementsaresometimescalledpovertypornography.Isitreallygenuineassistancetoevokesympathy
by indiscriminately displaying children’s faces, sadness, and anguish? The Argus will discuss the dilemma of poverty
pornographywithfiveHUFSstudents,hopingallthechildrenoftheworldwillbehappyeverymoment.
BeforeReading
Poverty Pornography: Also called “poverty porn,” it refers to contents such as writing, photo, and video with the aim of
attracting fundraising and sympathizing for the poor. The concept was first used in 1981 when Danish human rights activist
JorgenLissnercriticizedtheuseofstarvingchildimagesinadvertisements.
WhatIsaGoodExampleofaFundraisingAdvertisement?
The Norwegian Students’ and Academics’ International Assistance Fund (SAIH), which is a non-governmental organization
(NGO),selectedthebestandworstfundraisingadvertisementsin2017.
TheBest:“WarChildHollandand‘Batman’”
In a slum with a hopeful song playing and bright sunshine gleaming, the superhero character “Batman” holds his hands out
tocarryaheavywaterbottleforaboy.Hethencarriesthechildonhisshoulders,kickstheballorarmwrestleswithhimlike
a friend. Every scene from the delighted child’s point of view implies that children in troubled regions can have dreams while
laughinglikeeveryoneelse.Attheendofthevideo,thephrase“Forsomechildren,fantasyistheonlywaytoescapereality,”
highlightsthemessageoftheadvertisement.
TheWorst:“EdSheeranMeetsaBoyWhoLivesontheStreet”
In the dark night, a young boy sleeps on a beach in an abandoned boat filled with trash. He said he lost his family because
of the Ebola virus,* and Ed Sheeran, a famous singer, is looking at him with compassion. Between the scenes, the singer
explains this unfortunate reality and urges fundraising, saying, “They need your help.” At the end of the video, the website
addressforfundraisingisrepeatedlyshown.Thisisatypicalformoffundraisingadvertising.
*Ebolavirus:ThevirusspreadrapidlyaroundGuineainAfricain2014.About9,000peoplewereinfectedandhalfofthemdiedwithinsixmonths.
Interviewees
ShinDong-youn
LeeJeong-yoon
YunBo-na
AhnNa-yeong
DohJung-hyun
DivisionofAfricanStudies‘19
IngeniumCollegeofConvergence
DivisionofAfricanStudies‘21
SchoolofEnglishforInterpretation
DepartmentofRussian‘23
Studies‘20
andTranslation‘22
MAY 2023 7
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