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Culture Insight
Furthermore, various social media companies are producing
ⓒ1MILLION
short-form platforms, resulting in producing many short and
addictivevideos.
Various types of dance videos are in production. Not only
Zico, but also many singers are promoting their new songs
with dance challenges, using short-form videos. A great part
ofnewK-POPsongsisrealizedindancechallenges,including
the song “Permission to Dance” by BTS, and many cover
dancevideos,imitatingthechoreographyoffamoussongs,are
alsocatchingoninpopularity.AYoutuber“DanceKang,”who
has about 5.6 million subscribers, got his fame by uploading
cover dance videos of idols on Reels, and well-known singers
▲Peoplecanregisterforaone-dayclass,accordingtotheirteacher,genre
are now asking for his cover dance video to promote their
preference,on1MILLIONapplication.
songs.Songsbyfamoussingersarenottheonlysubject.Dance
that there are various versions of classes including individual,
performances using background music, like the opening song
group, regular, and one-time classes. Consumers can choose
of the animation “Crayon Shin-chan,” and background music
and take the class they want, according to their schedule,
from the Netflix series “Squid Game,” are becoming popular.
teacher, and teaching method they prefer. There are diverse
Likewise,videosconsistingofsplendidperformancesorsimple
classes with different content, from a class that teaches the
motions, matching the beat of the music, are becoming new a
basicsofdancetoaclassthatteachesthechoreographyofone
typeofcontentonsocialmedia.
particular song. Many dance academies are running classes
for hobbyists, and lots of people are paying for these classes.
*Short-form: Short-form video is one of the emerging social media shapes, filling
Dance is becoming everyone’s hobby, not just for those with
the whole phone monitor with three seconds to seven minutes of short video. Tic
Tok,Reels,andShortsaretypicalexamples.
theabilityofdancersandsingers.
VisaforAttendeeatDanceAcademy
WintheOlympicGoldMedalwithaHeadSpin
Surprisingly,foreignerscangetvisasiftheyenrollinadance
WinninganOlympicmedalwithaheadspin,whenadancer
academy in Korea. Recently, the government is planning
puts their head on the floor and spins like a teacup ride in
to give visas to foreigners who want to register for dance
an amusement park, will become a reality in the 2024 Paris
academies following the worldwide influence of the Korean
Olympics. The International Olympic Committee (IOC)
wave. However, not only foreigners but also many Korean
announced that “Breaking,” which is known as “B-boying,”
youths want to take Korean dance classes. They are learning
wasselectedasanewofficialOlympiceventin2024.TheParis
dances through diverse ways like dance academies or school
Olympic organizers who saw the success of breaking in the
dance clubs. It is hard to find universities and high schools
2018BuenosAiresYouthOlympicGamessuggestedbreaking
without dance clubs, and dance academies are successfully
as an official Olympic game, and the IOC, who was worrying
running classes for hobbyists beyond those classes offered for
about the rise in the age range of viewers and decreasing of
collegeadmission.
youngaudiences,acceptedit.Breakingwillberunasatypeof
In addition, one-day dance classes, for busy modern people,
sportscompetitionintheupcomingHangzhouAsianGamesin
are also catching on in popularity. Famous dance academy
2022, so Korea has also selected a breaking national athletics
“1MillionDanceStudio”isprovidingareservationsystemfor
team. The fact that break dancer “Yell,” who appeared in
one-day classes through their mobile app. Twenty-two year
“StreetWomanFighter,”isselectedasoneofthefournational
oldKimYe-jin,whoexperiencedaone-dayclassby1Million,
athletics,wasalsoannounced.
said, “It was possible to check the class schedules, song and
The name “Breaking” started in 1973, in the Bronx, New
choreography via the academy’s SNS(social media) accounts
York City in the United States, when DJ Kool Herc repeated
or application, and I enjoyed taking the course,” mentioning
themusic’sbreakpart,onlycomposedofbeatswithoutlyrics,
7
APRIL 2022
Furthermore, various social media companies are producing
ⓒ1MILLION
short-form platforms, resulting in producing many short and
addictivevideos.
Various types of dance videos are in production. Not only
Zico, but also many singers are promoting their new songs
with dance challenges, using short-form videos. A great part
ofnewK-POPsongsisrealizedindancechallenges,including
the song “Permission to Dance” by BTS, and many cover
dancevideos,imitatingthechoreographyoffamoussongs,are
alsocatchingoninpopularity.AYoutuber“DanceKang,”who
has about 5.6 million subscribers, got his fame by uploading
cover dance videos of idols on Reels, and well-known singers
▲Peoplecanregisterforaone-dayclass,accordingtotheirteacher,genre
are now asking for his cover dance video to promote their
preference,on1MILLIONapplication.
songs.Songsbyfamoussingersarenottheonlysubject.Dance
that there are various versions of classes including individual,
performances using background music, like the opening song
group, regular, and one-time classes. Consumers can choose
of the animation “Crayon Shin-chan,” and background music
and take the class they want, according to their schedule,
from the Netflix series “Squid Game,” are becoming popular.
teacher, and teaching method they prefer. There are diverse
Likewise,videosconsistingofsplendidperformancesorsimple
classes with different content, from a class that teaches the
motions, matching the beat of the music, are becoming new a
basicsofdancetoaclassthatteachesthechoreographyofone
typeofcontentonsocialmedia.
particular song. Many dance academies are running classes
for hobbyists, and lots of people are paying for these classes.
*Short-form: Short-form video is one of the emerging social media shapes, filling
Dance is becoming everyone’s hobby, not just for those with
the whole phone monitor with three seconds to seven minutes of short video. Tic
Tok,Reels,andShortsaretypicalexamples.
theabilityofdancersandsingers.
VisaforAttendeeatDanceAcademy
WintheOlympicGoldMedalwithaHeadSpin
Surprisingly,foreignerscangetvisasiftheyenrollinadance
WinninganOlympicmedalwithaheadspin,whenadancer
academy in Korea. Recently, the government is planning
puts their head on the floor and spins like a teacup ride in
to give visas to foreigners who want to register for dance
an amusement park, will become a reality in the 2024 Paris
academies following the worldwide influence of the Korean
Olympics. The International Olympic Committee (IOC)
wave. However, not only foreigners but also many Korean
announced that “Breaking,” which is known as “B-boying,”
youths want to take Korean dance classes. They are learning
wasselectedasanewofficialOlympiceventin2024.TheParis
dances through diverse ways like dance academies or school
Olympic organizers who saw the success of breaking in the
dance clubs. It is hard to find universities and high schools
2018BuenosAiresYouthOlympicGamessuggestedbreaking
without dance clubs, and dance academies are successfully
as an official Olympic game, and the IOC, who was worrying
running classes for hobbyists beyond those classes offered for
about the rise in the age range of viewers and decreasing of
collegeadmission.
youngaudiences,acceptedit.Breakingwillberunasatypeof
In addition, one-day dance classes, for busy modern people,
sportscompetitionintheupcomingHangzhouAsianGamesin
are also catching on in popularity. Famous dance academy
2022, so Korea has also selected a breaking national athletics
“1MillionDanceStudio”isprovidingareservationsystemfor
team. The fact that break dancer “Yell,” who appeared in
one-day classes through their mobile app. Twenty-two year
“StreetWomanFighter,”isselectedasoneofthefournational
oldKimYe-jin,whoexperiencedaone-dayclassby1Million,
athletics,wasalsoannounced.
said, “It was possible to check the class schedules, song and
The name “Breaking” started in 1973, in the Bronx, New
choreography via the academy’s SNS(social media) accounts
York City in the United States, when DJ Kool Herc repeated
or application, and I enjoyed taking the course,” mentioning
themusic’sbreakpart,onlycomposedofbeatswithoutlyrics,
7
APRIL 2022
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