총 36페이지

Youth Casting
ⓒKimchiBusProject
Because kimchi is still unfamiliar to foreigners, they were
uncertain when introducing kimchi. Nevertheless, their travels
were meaningful because they spread Korean food culture
Thebeginningmembers
in their own way. They thought that promoting kimchi could
of the Kimchi Bus are
succeed if it encouraged consumption. They wanted to create
three men: Kim Seung-
a place or platform to share this kind of experience. So they
min, Ryu Si-hyung and
wantedtorunthisprojectthroughouttheyear.
Jo Suk-beom. They
studiedcookingatKyung
Hee University. Like
otheruniversitystudents,
theywereworriedabout
AsSamThomsonofthemovie‘Birdman’said,“Itallsmells
their careers and felt
likefxxxingkimchi!”therearesomebadmisconceptionsheld
in other countries about kimchi. Kim Seung-min was worried
hungry for knowledge
thattheycouldnotlearn
about that because it could make the travel less meaningful.
at university, so they
When the Kimchi Bus members considered how to cook for
decided to resolve that
people, there was no bad recognition or responses to kimchi.
hunger by traveling
People they met during their travels did not dislike the spicy
▶Fromtheleft,JoSuk-beom,RyuSi-hyung
aroundtheworld.
flavor or smell of kimchi but accepted it as a representation
and Kim Seung-min pose in front of the
EiffelTowerontheirfirsttour.
They named their
of the Korean culture. Kim Seung-min said, “We never saw
travels, the ‘Kimchi Bus Project.’ In fact, the major objective
people’srepulsiontokimchi,sowehadcon?denceanddecided
of the Kimchi Bus Project was not to introduce kimchi to the
tointroducekimchibyitself.?
people of the world. The men just wanted to place a symbol
KimchiBusarrivesonCommonGround
ontheirtravels.However,beforetheyleft,theywereinvitedto
the Gwangju World Kimchi Culture Festival and introduced
Last year, the Korean government legalized food trucks, so
many people expected that the number of food trucks would
kimchi to guests. By participating in the festival, their sense
of mission to introduce kimchi became stronger and stronger.
increase. However, there are officially only five legal food
ThentheyleftdrivingtheKimchiBus,whichwasaremodeled
trucks. This is because there are many dif?cult conditions. In
foodtruck.
ⓒTheArgus/KoDong-wan
Runningintohardship
While they were traveling, many problems occurred. The
engine caught on fire, and the antifreeze hose burst. Their
laptop computers, tableware, and money were stolen in Spain
andPortugal.Thievesbrokethewindshieldofthebusandstole
them. At times, they felt exhausted and sometimes cried. Bad
experiences abroad made people seem more difficult than at
home.
TheKimchiBusoffered454freesamplingevents.Themore
eventstheyoffered,thegreatertheirdesiretoholdbetterevents
so they studied a lot. Kim Seung-min said, “I studied more
duringourtravelsthanwhenIwasacollegestudent.”
▶KimchiBussells?Hoegi-dongquesadilla.?
7

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