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07
People
ByKimSu-young
environmentalpollution.Thismonth,
The Argus met with Park Mi-hyun,
AssociateEditorofNationalSection
representative of Touch4Good, to
On Oct. 26, the Seoul mayoral
learn more. Their hope is that the
by-election was held and political
social concern about recycling old
banners for the candidates were
banners will cause people to recycle
covered the whole city. The question
other things, and this might put
many have is this: What becomes
Touch4Good out of business, which
all of these banners after the
would not be a bad thing if it helps
election? In fact, after the election,
people become environmentally
all of these banners are discarded
awareandeffective.
as waste and that become a huge
Touch4Good
amount of waste. Environmental
Argus: How did you start this
organizations and resource recycling
socialventureenterprise?
social organizations reported that
Park Mi-hyun(Park): I became
¨Ï
incinerated or discarded banners
determined to start this when
amounted to over 100 tons in weight
some friends and I were university
duringthe2006localelection,andif
studentspreparingforjobs.Everyone
all of this trash is put into a landfill,
agonizes about getting a job and my
it would cover about 450§³, and the
hope was to work for a company
cost of this much landfill will be 30
that would listen to my ideas. So in
million won. Like this, all of these
starting Touch4Good, I try to listen
banners become trash immediately
carefully to the group-members and
after the election and thus become
getdirectionsfromthem.Ialsotryto
environmentalpollution.
sharetheworkforeachmemberthat
However, Touch4Good takes
wouldsuithisorhercharacteristics.
banners and recycles them, and
Meanwhile, Touch4Good sets
in this way, is supporting public
the same values at both social and
activities for society. Touch4Good, a
economiclevelsaimingathighideals
socialenterprise,collectsoldbanners
for a social enterprise. However,
¡ãProcessofmakingeco-pruduct
after the election and makes eco-
we have never intended only on us
bags. They are also making pencil
doing good work for others. So we
Argus: How did you think of
cases, purses, shopping baskets,
alwaysmakeanefforttoimproveour
usingbannerstomakeeco-bags?
and notebook bags from these old
capability to do good deeds. This is
Park: People ask me this question
political banners and posters. Now,
because we feel we should invest in
the most. Seriously, there is no
because of higher interest about this
ourselves to learn business skills but
special story to this. In early 2008, I
activity, they have established shops
also maintain the flexible thinking
met with some friends at a seminar
and because of their success, the
of youth. I feel this keeps me from
about social enterprise and we were
shopsarebeingenlarged.Also,some
buildingawallaroundourenterprise
motivated and inspired to come
of the profits
and becoming too corporate. I think
up with a topic, and this is how we
from the sales
thereasonfor Touch4Good¡¯ssuccess
began this enterprise. We wanted to
of the products
is that there is no artist who makes
solvesocialproblems,andwethought
are being used
banners as products. What we try to
about what we could do better
to help lower
do is to get nonprofessional young
that would be sustainable, socially
income children
people thinking of various ways to
good and also maybe profitable.
with atopic
findsolutions.Wealwaysfeelthatwe
We worried over the question that,
conditions
arehappythatwecandoourjob.
¡°There are so many banners that are
¡ãUp-cyclingmarkof
c a u s e d b y
all simply discarded. Why does this
Touch4Good.
NOVEMBER 2011

9ÆäÀÌÁö º»¹®³¡



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