총 8페이지

PAGE8
SEPTEMBER1,2002
CULTURE
http://maincc.hufs.ac.kr/~theargus
AnalyzingnewculturaltrendofKorea
Creatingnewlifestyle,take-out
InsaArtCenter
Ambitiousplantoenter
P
eoplesawNew-Yorkersinmoviesand
would be the solution to this problem.
sawhowtheNew-yorkcitizenslive.It
Second problem is the domination of the
was somewhat different from Koreans.
foreigncompaniesinthemarket.Thiscanbe
globalmarket
However, in the past few years, something
solved as the case of ‘Lotteria’, which
has changed a lot. The ordinary people no
survived in the keen competition. Fast-food
longereatinside,butofcourseoutside.They
markets were dominated by the foreign
“
3
orderfoodorcoffeeandtaketheminavery
companiesalso.Buttheycarriedoutcareful
0th International
shorttime,andthengooutsidewalkingand
researchesaboutwhatattractsKoreanpeople
Exhibition of
eating or sitting on a bench and eat it. This
andmadeahugesuccess.Therefore,making
Inventions,
New
pattern has been a daily life for Korean
distinctivefeaturesagainsttheforeignfirms
Techniques
and
youngsters in recent years. This so-called
and creating them in a Korean way will
Products” was held in
‘Take-out’culturehasbrokenthestereotype.
surely lead to success. In the case of Take-
Switzerland, Geneva in
Let’s take a look at the Take-out culture
out coffee, for example, adding Korean tea
March 2002. Cho Hyun-
which now became a part of a culture
andsellingotherKoreantraditionalbeverage
sung(SCIC-02) was
throughthetransitionperiod.
like sweet drink made from fermenting
awarded a silver-prize of
Themeaningof‘Take-out’isthewaythat
rice(Sikhe)willbeveryhelpfultopossessa
interior section. What
packupthefoodorbeverageandnotjusteat
competitivepower.Perhapssellingdifferent
with being on the
inside.Inthisform,‘Starbucks’madeagreat
kinds of products like take-out Bibimbap,
international stage and
success with selling the luxurious and
Chinese food, Mexican food, will be
what with being the first
ChoHyun-min/TheArgus
various coffees. People can just take-in and
competitiveaswellasthepreviousexample.
youngest participant and
Peoplearetakingcoffeeoutofthe‘Starbucks’inGangNam.
haveadrinkinsidethedecoratedcafeorelse
This new trend brought many changes to
alsoawardee,hereceived
take-out and drink outdoors. Now
people’swayoflife.MostKoreansthinkthat
fullattention.
‘Starbucks’ heads the market and
and money. So, most people can start the
the foreign enterprises. Starbucks earned 26
their food is time consuming, but this
This invention that
‘Sweetbuns’, ‘Rosebud’ and so on are
business with a little money and earn more
billionwonlastyearandexpectstoincrease
preconception must be ended now. And
gave him the prize is an
chasing after. With emerging take-out
moneythantheyinvested.
the amount to 50 billion won this year.
people must realize that fast is not always
electric light with stand
specialty stores, many people can see
However,ithasaweakpointalso.Itisnot
However, Korean company ‘Sweetbuns’ is
good.Inthisspeedyandrapidworld,Korea
fuction. The new device
hundredsofconsumersholdingadisposable
noticed well, but it has many defects. The
expecting this year only 84 million won in
needs time to apply this new trend to their
of his invention could
cup of coffee and bubble-teas and stuffs.
biggest shortcoming is a over-used
sales. Korean companies and the foreign
own lives such as time to have a dinner
adjust the height of a
Thisisnotconfinedtobeveragelikecoffee.
disposable cups, napkins and other
companies have a great disparity. The last
2~3times a week with the family. This
lightandrotateina360-
ChoHyun-sung(SCIC-02)
Recentlytherearemore.Forinstance,boiled
throwaways. According to the existing law,
thingIwanttosayisthatpeople,especially
sparing time will prevent the cultual shock
degree arc. This means
ricewithassortedmixtures(Bibimbap),beer,
morethan90%ofthethrowawaysshouldbe
youngpeople,havetobeawareofthetrend
fromKoreansinthewaysofeatingthefood.
thatwhenpeopleusethis
LeeEun-kyung/TheArgus
chinese food, and lunch and other types of
collected and be recycled. Unfortunately, a
of luxurity. Take-out coffee, for instance, is
Theyhavetomakethisnewculturetotheir
light, the stand which is
foodaswell.Itisnowsaidtobeatrend.
research by the Korea Waste Movement
notcheepasitwas.Pursuinghigh-qualityis
own. Making take-out cafe as a cultural
onthedeskisnomoreneeded.Inaddition,thisinventionwillmakeitbiginEuropean
Thestrongpointofthistake-out,mightbe
Network(KWMN) shows that 74% of the
not bad, but crossing the limit may be
space where people can drink coffee and
countries, where the people try to reduce the electric expenses to the minimum. Cho
thequickness.Almosteveryfoodcomesout
take-outstoresexceptthestoresthathaveno
dangerous. People have got to know the
beverages, read a book and chat, will be a
saidhegotthisideafromthe1styearinhighschool,whenhisstandgotoutoforder.
in about 3~5minutes. This fits perfectly the
take-in place, did not obey the laws.
beautyoffrugality.
good idea as well. Not too fast but steadily
Somesolutiontothissituationflashedintohismind.
people who lives a busy life. In modern
Starbucks assert that they collect all the
In the preceding part, there were some
wouldthenewculturestabilize,andthiswill
Cho’slifeofinventionstartedwhenhewasanelementryschoolstudent.Hesaidhis
times, almost everybody is all tied up.
throwawaysandrecyclethemfromthehead
defects to carry-out. It is certain that it
bring the Koreans more adaptability to the
firstrealinventiondidnothaveasinglepracticaluse.Thistriflebutmeaningfulidea
Therefore,nearlyeveryonehastobebusyall
office, but it doesn’t have a credit that they
depends on people, the ordinary customers.
world culture so that they can easily adapt
would create a novel invention continuously. “Most of all ‘Gradient attaching of
day. And for this reason many people skip
aretellingthetruth,andmoreover,theyhave
Firstly, offering discounts when customers
themselvestotheworld.
wheelchair supplementary tool’ was the best reminded invention” said Cho without
the breakfast. However, with this take-out
nothingtoprovethattheyarenotguilty.In
bringtheirownvesselorsomethingitcould
hesitation.Thisequipmentisasupplementarytoolattachedtothewheelchairsothata
beverage like ‘smoothy’ and others, people
comparisonwithfast-foodstores,workersof
putthefoodinside,andmakingthrowaways
handicapped person or an elderly person can go up acclivity with ease. For this
caneatbreakfastinaveryshorttimeandwe
fast-food stores check all the documents of
collectorssothatthecustomerscanseparate
inventionhereceivedaScienceandTecnologyMinisterAward.
can also expect the diet effect. Without any
the garbage and guarantee the number of
the trash at the time of disposal. These are
Accordingtohim,thisideacamefromhispublicserviceforhandicappedpeoplein
ByChoHyun-min
doubt, this is why women like this take-out
garbages.Thisisstillthebeginning.
the institutional ways, but ethical ways are
Chung-damsocialwelfareorganizations.Inbothcases,experienceinreallifeappeared
ReporterofCultureSection
stuff. Besides, it does not need much space
Allthemarketshavebeenencroachedby
also needed. Doing these simultaneously
tobehisowninspiration.Hewasveryemphaticontheimportanceofseeing,hearing,
thinking and experiencing and their being the main sources of invention. Also, he
wouldnotthrowawayanythingevensignboardsandposterwhichhaslittleinterestof
ordinarypersons.Heinsiststhat“Experienceismoreimportantthananythingelse.”
Milletadmiringthehumble
Accordingtotheyounginventor,itisveryimportanttofollowthesestepswhena
person tries to do an invention. Firstly, get some freshness idea and ask advice from
professors and experts. After finishing the design drawing of the idea, make a
construction with useful science-boxes. Then picture the structure and show it to the
NormandyinthenortheraFrance,astheson
deepphilosophyofself-examinationtowards
storekeepertohelpbuymaterials.Finally,puttogethermodelsandtheinventionwillbe
of a poor farmer. He studied art in
the nature. For this reason, he is judged a
completed.Indoingtheirhewasconcernedwiththeexpenditurebecauseheboughtall
Cherbourg and he debouched into Paris in
religious painter. His major product is
materialsbyhimself.
1837.HemovedintoBarbizon,thesuburbs
peasant art and his painting is reputed as a
Theinventorwonalmostover100prizessincetheelementryschooldays.Whatis
ofParis,in1849.InthetimeoftheFebruary
genre picture of the times. He was a
thesecretoftheserewards?Hesaid,“Differentwayofthinkingmadeabigdealforme.
revolution in 1848, some painters got
revolutionarymanatthattime,inthemiddle
Differencebetweenotherpeople’sthoughtandmineiswhatIpursue.”Heassertsthat
together in Barbizon , France and fell in to
of 19th. Then, many painters thought that
inventing something new is significant but more important thing is different design
observethenature.Theywerejusttheschool
noble pictures must be drawing of noble
productratherthanothers.Somoreimportantpointmightbecreatinganewdesignand
of Barbizon, and Millet was one of them.
men.Laborandfarmerweresuitablesubject
interior.Hewasgreatlyinfluencedbyhisfather.Thisisbecausehisfathermajoredin
“TheAngelus”
Also,heengagedinfarminganddrewalife
foratraditionalgenrepicture.
engineering as well as he was good at assembling and repairing all electric home
byJeanFrangdisMillt,
of the peasant. In these times he formed a
His picture brought out conversion of
appliances.Needlesstosay,hisfatherisoneofthebestsuppotersgivinghimaninterest
1859,inMuseed’orsay,
close friendship with Pierre Etienne
understanding of the beauty. It was
andencouragement.
Paris
TheodoreandCorotJean-Baptist-Camille.In
convinced of the value of labor, sublimity
Chotriestoputthefocusbackontherestaurantpart-timejob.Hewantstotakethis
addition,hewasbattlingagainstpoverty,and
and the beauty. They are regarded as
opportunityofearnmoneyforhimselfinordertotravelaroundAustrailiathiscoming
he made a work of art with the inspiration
worthless in the meantime. He said in the
winter. His remarks are mixed optimism, positivism and ambition about travel as
fromhispeasantlife.
paining that the beauty is not splendor and
people learn lots of things. He was burning with youthful passion. He said in no
Specific characteristics of the group of
noblenessvisiblefromtheoutwardpointof
measuredtermshelikespartyingwithfriendsandamusement.Hehaslivelycharacter
Barbizons are the feeling of the nature and
view,butthatrealbeautybelongstotheland
thatmakesapersoncheerful.
lyrical aroma of a painting. The group was
andtheearth.
Now,hemanagesthehomepagewithworldwidefriendstoachievehisgoalofthe
known to the international center in
Millet,whowasthesonofapoorfarmer,
futurebusiness.Relationshipwithvariouskindsofpeopleisalsopreciouspropertyfor
America. After that, the people of the
refused a loud color of a romanticist and a
him.Ifyouwanttomeetwithhimandhisfriends,clickthisaddresswww.freechal.com
impressionist school make a base as
polite matter of a neoclassicist. In addition,
/ahaclub
O
nedayinautumn,therewasafinished
dressed with thick coarse fabric on a dim
Fontainebleau. Finally he became a
heputintohispaintthepeoplesowingseed
harvesting wheat field. A farmer
canvas. They are not rich. They are poor.
representative artist of a Barbizon group.
and plowing a field in poverty. Clearly, he
couple who ended their day time work was
However they don’t complain about it.
However, contrary to other painters of
felt the greatest of the human about the
praying against the setting sun. This farmer
Rather they look appreciative of it. Many
Barbizon,hepaintedmanymorepeasantlife
peopleplowingafield.
BySeoEun-jin
couplewhostoodonafieldseemstobejust
peoplelovethispaintingbecauseitconveys
than a landscape. His paintings evoke
ReporterofNewsSection
like one with the ground. Their devout
not only pleasure from work but also from
affectionbyreligiousfeeling.
ByYooHa-na
attitude has aroused religious inspiration.
truelife.
“TheAngelus”isadmiredasanewmode
ReporterofCultureSection
This realistic painting represented a figure
JeanFrancoiseMilletwasbornin1814in
of holy paintings. These paintings put the
CHAFS
ParkJi-yeon/CartoonistofTheArgus
CHAT+HUFS
9.19~9.28
www.sarangbang.or.kr/hrfilm

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