ÃÑ 8ÆäÀÌÁö
7ÆäÀÌÁö º»¹®½ÃÀÛ
![](http://e-book.hufs.ac.kr/file/20180212_144400/page/1/7_1518414338_1398/M.jpg)
THEORY&CRITIQUE
7
www.theargus.org
MAY4,2006
Statuteoflimitationsexistsforwhom?
Digest&Focus
Thereasonofoppositiontodisrimination
Answerliesinunderstandingoriginalpurposeofsystem
againsttemporaryworkers
www.google.co.kr
ThroughthePetitionofRightin1629and
punish criminals related to historic case
LeeJin-woo/TheArgus
ByLeeJin-woo
ByLeeJin-woo
Theexpirationofstatuteof
the Bill of Right in 1689, this idea was
needs to be enacted. The National Youth
AssociateEditorofTheory&critiqueSection
AssociateEditorofTheory&critiqueSection
established in the United Kingdom. The
Commission is preparing for a proposal to
limitationstoHwaseongserial
Americaconstitutionwasalsoinfluencedby
stopapplyingthestatuteoflimitationstosex
murdercase
R
A
ecently, the statute of limitations to a
the principle of legality and it was stated
crimesagainstminorsuntiltheyare24years
lecture was given to educate
series of killings in Hwaseong serial
Koreais
formally in the constitution. The original
old.
students on why we oppose the
murder case and ¡°Frog Boys¡± case has
GOODDD?
purpose of punishment is to prevent crime
widespread discrimination against
expired. Various views on this system has
andproducepunishmenteffects.
The right viewpoint on the statute of
temporary employees on April 13. The
limitations
come out of everywhere. Some people are
However, the necessity of punishment
lecturer was Sung Hyang-ah. She had
arguing radically that this system is useless
and the guarantee chance of the proof
It is generally true to say that when the
been working in the Government
andonlyforcriminals.Othersareexpressing
credibility decreases, on the other hand the
statute of limitations was initially made in
Employees Pension Corporation for 12
their concerns about too many emotional
possibility that evidence was destroyed
Korea,theperiodwasrelativelyshorterthan
years as a regular employee. However,
responses.Acloselookatwhythestatuteof
increases as too much time passes. The
othercountriesandthedetailsofthesystem
shewasdismissedandwasre-hiredasa
SungHyang-ahatthelecture
limitations was made and the theories that
Korean criminal law was enacted based on
had problems. However, the discussion
temporary employee in the same
Focus
provideitsfoundationisneededtoapproach
the Japanese criminal law, and included the
aboutthestatuteoflimitationshasnotbeen
organizationthreeyearsago.
thestatuteoflimitationsinarightway.
statuteoflimitations.However,thepolitical
fully made since the criminal law was
She explained why the temporary
Digest
However, as the idea that the law-
dictatorship put the obstacles in the way of
enacted. It is time to consider the essential
workers has rapidly increased in Korea
ThestatuteoflimitationsinKorea
governed society should be built up
discussions about the statute of limitations.
partofthesystemtoimproveit.
She explained to the audience how
society. Democratic labour union were
The statute of limitations play a role in
circulated widely, the citizens insisted more
Recently, the expiration of the statute of
Unfortunately, Korea was governed by
manypeoplearetemporaryemployeesin
initially established after 1987. As the
restrictingthecountryfrompunishingpeople
strongly that they have a right of liberty,
limitations to historic and recent noticeable
dictatorship for nearly half a century, so
Korea.Thetotalnumberofthetemporary
labourunionhasgainedmorepowerthan
fordoingillegalactsafterthefixedperiodin
especiallypersonalliberty.
caseshastriggeredthewaveofdiscussions.
korean people concentrated their efforts on
employees is 8.5 million which accounts
ever since 1987, lay-offs, reduction in
thelaw.
Also,theyemphasizedthattheoveruseof
preventing dictatorial government from
for 60 percent of the Korean workers.
wages related to the right of workers
Problems about the statute of
AccordingtoKoreanlaw,ifthemaximum
punishmentrightsbycountriesneededtobe
having too much power. Relatively, the
Especially, 80 percent of the female
could not be easily done by firms. The
penalty allowable by law is the capital
restricted.Theprincipleoflegalitycameout
limitationsinKorea
people paid less attention to the period
workers are the temporary workers in
businessownershastriedtoputpressure
punishment, the country can execute
ofthenecessityofrestrictionontheoveruse
Lee Ho-joong, the professor of law
extensionofthestatutelimitationsconnected
Koreansociety.
upon the government. The National
punishment rights for 15 years. If it is
ofpunishmentrightsbycountries.
college, said that the period is relatively
totheexpansionofstatepower.
She said that there are many kinds of
Assemblyhaslookingintoalawwhichis
imprisonment for life, the country have the
The principle of legality provided the
shorterthanothercountries.TheKoreanlaw
However, many people began to be
discriminations against them. Above all,
likelytoraisethepossibilityofadramatic
right of arraignment for 10 years. If more
foundation of what crime is and how the
influenced by the German law states that if
concernedaboutthestatuteoflimitationsas
casualworkersarealwaysworriedabout
increase in the total number of the
thana10-yearprisonterm,theperiodofthe
punishment for people committing crimes
the maximum penalty allowable by law is
the issue of past affairs emerged in 1995,
gettingfired,whichputthepsychological
temporaryworkers.Thebusinessowners
statute of limitations is 7 years. If it is
should be prescribed in the law. This
the capital punishment, the country can
The National Assembly decided to abolish
stressesandstrainsheavilyonthemandis
have made a concerted effort to stir up
betweenlessthana10-yearandmorethan5-
principlealsoassertthatcountriesshouldnot
executepunishmentrightsfor15years.
thestatuteoflimitationstothedestructionof
likelytoleadthemintolow-levelquality
separation between the temporary and
year prison term, the period of statute of
toapplyaretroactivelaw.
However,theGermanlawprescribesthat
constitutionalorder.
of life. The firm can dismiss them more
regular workers to safeguard their own
limitations is 5 years. If less than a 5-year,
Thecountrycouldpunishpeopleunderthe
thestatuteoflimitationsisnotappliedtofirst
The period of the statute limitations was
easilythantheregularworkers. Now,the
interests with discrimination against
theperiodis3years.
provisions only if punishment provisions
degreemurder.Inthecaseofseconddegree
15yearsinthecaseofanoffenseagainstthe
law does not provide enough protection
temporaryworkers.Theyworkequallyin
exists in the law. The principle of legality
murder,theperiodis30years.Ifminorsare
safety of a state. At that time, The
forthem.Inaddition,thewagesofcasual
thesameplace,butarenotpaidequallyin
Historicalbackgrounds
play an important role in preventing the
victims, they are far more likely not to
Constitutional Court decided that the
workers is only 60 percent of that of the
comparison with the regular workers.
Human beings were governed and
country from overusing the punishment
inform the police of their own case than
abolition of the statute of limitations to an
regular workers even though both
However,bothkindsofworkershaveno
oppressed by the country and the ruling
rights.
adults out of deep fear. However, there are
offense against the safety of a state was
temporary and regular labors work
difference in productivity of labor. The
classesformanycenturies.Theystruggledto
This theory was stressed and formed
many cases which the statute of limitations
constitutional.
equally in the same place. The regular
realistic possibility of the alternatives to
havethefreedomfromtherulingclassesand
through the development process of the
expires when minors grow up and want to
Now,manyalternativesfromalllevelsof
workershaveachanceofpromotion,but
discrimination against the temporary
wanted to get themselves out of the harsh
modern citizen class. It was used as a
tellthepolice.
societyarepresented.Itisveryimportantto
thecasualworkerscannothaveachance
workersinKoreasocietydependsonhow
conditions. The rapid spread of liberalism
method by those who broke down the
fullyunderstandtheoriginalobjectiveofthe
of advancement. There are other many
well the strong association between the
Variousdiscussionaboutthestatuteof
triggeredawaveofstruggles.
arbitrary governing of the feudalistic ruling
statute of limitations to come up with
specificexamples.
regular and casual labour are made and
Their hard efforts began to produce good
classes and the absolute state authority to
limitations
agreeable alternatives, so this system exists
In a bank, twenty million won are
the business owners¡¯ concessions on the
results. The outbreak of the people¡¯s
securethefundamentalhumanrights.
Lee Ho-joong, the professor of law
forsecuringthefundamentalhumanrightsin
given to their family when the regular
issueofthetemporaryworkers.
revolutionresultedfromtheirstruggles.The
The principle of legality was the fruitful
college, said that generally, there are four
thedemocraticcountrynotonlyforcriminals
bank employees die, but only a hundred
occurrence of the revolution led to the
result of the resistance to arbitrary decision
points of view on the statute of limitations.
butalsoforthoseaccusedwhoare innocent.
thousand won-floral tributes was paid
establishment of the modern nations. The
about crime and punishment between the
Above all, many people have expressed
when the temporary workers are dead.
modern nations were governed by the
medievalandtheearlymoderntimes.
sympathy for the period extension. The
Workers dispatched can have four days
constitution.
Finally, they used it to get their own
National Human Rights Commission has
offpermonth,buttheyrestonlytwodays
Thesystemandlawwereexecutedbythe
interest. This principle was accepted legally
demanded the abolition of the statute of
because they would be fired if they
arbitrary king¡¯s power before the modern
after the Great Revolution in the world. Its
limitationstocrimescontrarytomorality.It
refusedtoworkduringtheholidays.
interpreter2010@hufs.ac.kr
nationsweresetup.
origingobacktoMagnaCarta.
also has said that provisions which can
interpreter2010@hufs.ac.kr
Professor¡¯s opinion
BeautifulLie
Haveyouevershoppedviahomeshopping?
believe that she¡¯s still under communist
ByKimJae-hyuk
rule and that nothing has changed. His
EditorialConsultant
effortstoprotectherarisecompletelyoutof
lie.Buthequicklydiscoversthathisplanto
may result in a higher return rate, which is
or hosts are speaking directly to them. The
impulsively purchase products more often.
G
ood Bye, Lenin! is that rare thing, a
protect his mom by creating an artificial
estimated between 20 percent and 40
hostalsoisregardedasasortoffriendand
In summary, the television shopping
German comedy. It is also a
¡°DDR¡±withintheirsmallapartmentfacing
percent. This could be an obstacle for
viewersmaytalktothehostwhilewatching
environment has a very unique nature as
surprisingly moving movie, with some
hugeobstacles.
television shopping. Television shopping
the show. This phenomenon is more
compared to other traditional shopping
extremely good comedy gags. This film
As Burger Kings replace ration queues
maybeinherentlyimpulsive.Channelsmay
prominent among elderly television
channels.Consumerscannotadequatelyplan
about one man¡¯s attempt to make history
and Coca-Cola ads knock Lenin off his
notofferwhattheconsumersintendtobuy
shoppers who have limited social
their television shopping, they may be
stand still is a tragi-comic journey into
perch, Alex had to keep his bedridden
whentheystartwatching.
interactions and mobility and thus, feel
unduly influenced by the program¡¯s host,
political upheaval and personal worries.
mother completely in the dark by faking
Inthatcase,televisionshopperswillhave
lonely. The hosts and guests on television
andrepeatedmediaexposuremayinfluence
Contemporary comedies rarely stretch
news reports of the continuing triumph of
to wait for the product they want. During
shopping programs use a variety of
them to consume impulsively. However,
themselvesbeyondabickeringcoupleora
communism with the help of his sister
that time, many products are introduced
conversational techniques that may
researcheffortinthisareaisstilllimited.For
bucketofbodilyfluids,whichmakesGood
ArianeandbestfriendDenis.Nextiswhere
which consumers are encouraged to buy.
encourage pseudo interactive responses on
futurestudy,itwouldbeveryinterestingto
Bye, Lenin! not simply an entertaining
to find all the old East German products
Even though viewers get a channel guide
thepartoftheviewer.
explore the lifestyle characteristics of
workbutapropoundone.
thatvanishedwithinmonthsofthedemise
everymonthfromsomenetworks.Shoppers
Viewers may feel a sense of friendship
television shoppers (e.g., values, interests,
As a matter of fact, from prehistoric
oftheDDR.Intheprocess,Alexreinvents
cannotpredictwhatitemswillbesoldbefore
with the host when a host greets the
and opinions) that will be helpful for
timestothepresent,manyideologieshave
historyandcreatesanentirelynewversion
watching a television shopping program,
audience in an intimate manner. By asking
examiningshoppingmotivationsformarket
had influence on people.
of what happened while
makingitdifficulttoplantheirpurchase.
personal questions and focusing on
retention.
www.naver.com
During the Cold War, its
hismotherwasinacoma.
Itseemsthattelevisionshoppingchannels
similaritiesbetweenviewersandthemselves,
For example, social activities,
influence came to the peak.
In this way, his efforts to
offer merchandise that consumers do not
hostsfacilitateparasocialinteraction. Atthe
preferences/tasteformerchandise,andlevels
However, since the USSR
keep all the historical
initially plan to buy, but may decide to do
end of the program, the host encourages
of opinion leadership/informativeness may
T
was dismantled into many
changes from his mother
-commerce is a revolution in retailing.
so,duringexposuretoavarietyofproducts.
viewers to contact him or her again,
be different from others. Particular lifestyle
countries, most people have
are both funny and
Television shopping programs have
In fact, my past research (Park & Lennon,
enhancing the relationship with viewers.
characteristics(e.g.,mediaexposure)maybe
accepted the victory of
poignant.
become an alternative shopping method for
2004; Park & Lennon, 2006) reported that
HSNspecificallyasksviewerstosendmail
important predictors for shopping
capitalism over communism
Good bye, Lenin!
traditional retail store shoppers. T-
many television shoppers purchased
totheirfavoriteshowhosts.
motivations via television shopping
as natural truth. Germans
delicately balances wry
commerce, which is open 24 hours a day
merchandiseonimpulse.Sometimes,people
The network provides addresses and
programs. Another approach to investigate
were those who watched the
satire with its serious
sevendaysaweek,maybeconsideredasa
maynotbeabletocontrolthemselveswhen
extensionnumbersonthecompanywebsite.
the television shopping phenomenon is to
sight more vividly than any
worryinthelivesofAlex.
convenientshoppingmethodsinceitismore
spending money on shopping from
Viewerswhophoneintomakecommentsto
interview people who do not shop from
other group. Good Bye,
The director seems to
accessible,comparedtoretailstoresthatare
television shopping programs so that
hosts are more likely to purchase items on
television shopping programs and
Lenin! is a unique work in
intendtoturnthisfamily¡¯s
onlyopenduringregularbusinesshours.T-
purchasesmaybeaddictive.
impulse via television shopping. Viewers
understand¡°whynot.¡±
that the stance of the people of old East
crisis into a symbol of Germany¡¯s own
commerce has experienced a huge growth
Impulse buying via television shopping
maydevelopstrongparasocialrelationships
Comparisonsbetweentelevisionshoppers
Germanyisespeciallyuncoveredsmoothly.
attempt to heal old wounds and rebuild
over time. In the U.S., the Quality Value
programs could be encouraged by
with hosts and this may result in impulse
and pure retail shoppers who have no
The movie is set around the fall of the
itself. His individual experience doesn¡¯t
Convenience (QVC) and the Home
conversationaltechniquesofthehostandthe
buyingfromtelevisionshoppingnetworks.
experience with purchasing products from
Berlin Wall. It¡¯s 1989 and the citizens of
merely subside into the audiences¡¯ remote
Shopping Network (HSN) lead the t-
pleasurable experience evoked by the
Our research findings (Park & Lennon,
television shopping programs in terms of
East Germany have just been dragged
consciousness.
commerce market. QVC leads with $4.4
television shopping shows. Television
2004) reported that the number of minutes
demographics, lifestyles, and behavioral
kicking and screaming for joy as the wall
Instead it arouses inevitable concern
billioninsalesin2002.
shoppers who mentioned other motivations
televisionshoppingprogramswerewatched
characteristics can provide valuable
dividing them from the capitalist paradise
about their harsh reality. Especially the
Moreover,thetotalsalesrevenueofQVC
that focused on affective aspects of
wassignificantlyrelatedtoimpulsebuying.
implications of market extension for
ofWestGermanyisdemolished.Alexand
Koreanpeoplewholiveintheonlydivided
in 2002 exceeded that of other selling
television shopping environment (e.g., nice
As people watch more television shopping
televisionmarketers.
hissingle,divorcedmomChristineliveina
nation in the world cannot help being
channelssuchasBloomingdale¡¯sInc.($2.0
hosts,detailedproductdemonstrationsmade
programs, they are more likely to purchase
Finally, a comprehensive investigation of
tinyapartmentinEastBerlin.
deeplymovedbythisfilm.Itis,ofcourse,
billion) and Amazon.com ($3.9 billion).
by hosts, and entertainment) also may be
impulsively via television shopping
the effects of marketing stimuli (e.g., host,
Shortly before the Berlin Wall falls and
notdesirablethatthepeoplegetsentimental
HSN also reported $2 billion in retail sales
pronetoimpulsebuying.
programs.Thisimpliedthatwhentelevision
merchandise), situational factors (e.g.,
the Deutsche Demokratische Republik
over reunification without any feasible
in2002byreachingmorethan140million
Television shoppers tend to develop
shoppers watch television shopping
impulsive environment), and personal traits
(DDR) becomes history, Alex¡¯s mother, a
measure. However, reunification would be
householdsworldwide.HSNships90,000to
pseudo social relationships with television
programs more and browse longer, they
(age, television exposure) on television
dedicated party activist and the DDR
evidentlyaemptyechounlessaccompanied
130,000packagesperdayanddistributesthe
shopping program hosts. Parasocial
have more opportunity to see and be
shoppingshouldbeconducted.
supporter,hasaheartattackandfallsintoa
by sympathy for each other. So it is
products via more than one retail channel
interaction is a pseudo-intimate relationship
stimulatedbynewproductsincreasingtheir
coma after seeing him participating in an
fortunate that the Korean audience has the
such as the Internet and also through
between viewers and media personalities.
likelihood of purchasing products on
anti-DDRdemonstration,soshemissesthe
chance to access this film. If someone
catalogs.
This phenomenon is caused by the illusion
impulse.
triumphofcapitalism.
hopesthatthetwoKoreaswouldgetback
Although sales from television shopping
of face-to-face interaction with performers
Frequent or extensive exposure may ease
When she miraculously awakes, eight
togetherrightnow,ishebeingimpatient?
programsareincreasing,unfortunatelymany
made possible by television, radio and
consumers to make a purchase decision
months later, the doctor tells her family
purchases are returned. Yankelovich
movies, Parasocialinteractionbeginswhen
impulsively.Thisresultcanbeapplicableto
includingherteenageson,Alexthatshehas
Partners, a market research firm, speculates
viewersfeelaconnectiontoatelevisionhost
Korean shoppers. Several housewives who
Prof.ParkJi-hye
aweakheartandthatanyfurthersurprises
that television shoppers¡¯ inability for
or character that they have never met in
spend more of their time at home tend to
inBusinessAdministrationdivision
could be fatal, so they conspire to let her
dreameo@hufs.ac.kr
physical product inspection and experience
person.Viewersmayfeelthatthecharacters
watch television shopping channels and
7
www.theargus.org
MAY4,2006
Statuteoflimitationsexistsforwhom?
Digest&Focus
Thereasonofoppositiontodisrimination
Answerliesinunderstandingoriginalpurposeofsystem
againsttemporaryworkers
www.google.co.kr
ThroughthePetitionofRightin1629and
punish criminals related to historic case
LeeJin-woo/TheArgus
ByLeeJin-woo
ByLeeJin-woo
Theexpirationofstatuteof
the Bill of Right in 1689, this idea was
needs to be enacted. The National Youth
AssociateEditorofTheory&critiqueSection
AssociateEditorofTheory&critiqueSection
established in the United Kingdom. The
Commission is preparing for a proposal to
limitationstoHwaseongserial
Americaconstitutionwasalsoinfluencedby
stopapplyingthestatuteoflimitationstosex
murdercase
R
A
ecently, the statute of limitations to a
the principle of legality and it was stated
crimesagainstminorsuntiltheyare24years
lecture was given to educate
series of killings in Hwaseong serial
Koreais
formally in the constitution. The original
old.
students on why we oppose the
murder case and ¡°Frog Boys¡± case has
GOODDD?
purpose of punishment is to prevent crime
widespread discrimination against
expired. Various views on this system has
andproducepunishmenteffects.
The right viewpoint on the statute of
temporary employees on April 13. The
limitations
come out of everywhere. Some people are
However, the necessity of punishment
lecturer was Sung Hyang-ah. She had
arguing radically that this system is useless
and the guarantee chance of the proof
It is generally true to say that when the
been working in the Government
andonlyforcriminals.Othersareexpressing
credibility decreases, on the other hand the
statute of limitations was initially made in
Employees Pension Corporation for 12
their concerns about too many emotional
possibility that evidence was destroyed
Korea,theperiodwasrelativelyshorterthan
years as a regular employee. However,
responses.Acloselookatwhythestatuteof
increases as too much time passes. The
othercountriesandthedetailsofthesystem
shewasdismissedandwasre-hiredasa
SungHyang-ahatthelecture
limitations was made and the theories that
Korean criminal law was enacted based on
had problems. However, the discussion
temporary employee in the same
Focus
provideitsfoundationisneededtoapproach
the Japanese criminal law, and included the
aboutthestatuteoflimitationshasnotbeen
organizationthreeyearsago.
thestatuteoflimitationsinarightway.
statuteoflimitations.However,thepolitical
fully made since the criminal law was
She explained why the temporary
Digest
However, as the idea that the law-
dictatorship put the obstacles in the way of
enacted. It is time to consider the essential
workers has rapidly increased in Korea
ThestatuteoflimitationsinKorea
governed society should be built up
discussions about the statute of limitations.
partofthesystemtoimproveit.
She explained to the audience how
society. Democratic labour union were
The statute of limitations play a role in
circulated widely, the citizens insisted more
Recently, the expiration of the statute of
Unfortunately, Korea was governed by
manypeoplearetemporaryemployeesin
initially established after 1987. As the
restrictingthecountryfrompunishingpeople
strongly that they have a right of liberty,
limitations to historic and recent noticeable
dictatorship for nearly half a century, so
Korea.Thetotalnumberofthetemporary
labourunionhasgainedmorepowerthan
fordoingillegalactsafterthefixedperiodin
especiallypersonalliberty.
caseshastriggeredthewaveofdiscussions.
korean people concentrated their efforts on
employees is 8.5 million which accounts
ever since 1987, lay-offs, reduction in
thelaw.
Also,theyemphasizedthattheoveruseof
preventing dictatorial government from
for 60 percent of the Korean workers.
wages related to the right of workers
Problems about the statute of
AccordingtoKoreanlaw,ifthemaximum
punishmentrightsbycountriesneededtobe
having too much power. Relatively, the
Especially, 80 percent of the female
could not be easily done by firms. The
penalty allowable by law is the capital
restricted.Theprincipleoflegalitycameout
limitationsinKorea
people paid less attention to the period
workers are the temporary workers in
businessownershastriedtoputpressure
punishment, the country can execute
ofthenecessityofrestrictionontheoveruse
Lee Ho-joong, the professor of law
extensionofthestatutelimitationsconnected
Koreansociety.
upon the government. The National
punishment rights for 15 years. If it is
ofpunishmentrightsbycountries.
college, said that the period is relatively
totheexpansionofstatepower.
She said that there are many kinds of
Assemblyhaslookingintoalawwhichis
imprisonment for life, the country have the
The principle of legality provided the
shorterthanothercountries.TheKoreanlaw
However, many people began to be
discriminations against them. Above all,
likelytoraisethepossibilityofadramatic
right of arraignment for 10 years. If more
foundation of what crime is and how the
influenced by the German law states that if
concernedaboutthestatuteoflimitationsas
casualworkersarealwaysworriedabout
increase in the total number of the
thana10-yearprisonterm,theperiodofthe
punishment for people committing crimes
the maximum penalty allowable by law is
the issue of past affairs emerged in 1995,
gettingfired,whichputthepsychological
temporaryworkers.Thebusinessowners
statute of limitations is 7 years. If it is
should be prescribed in the law. This
the capital punishment, the country can
The National Assembly decided to abolish
stressesandstrainsheavilyonthemandis
have made a concerted effort to stir up
betweenlessthana10-yearandmorethan5-
principlealsoassertthatcountriesshouldnot
executepunishmentrightsfor15years.
thestatuteoflimitationstothedestructionof
likelytoleadthemintolow-levelquality
separation between the temporary and
year prison term, the period of statute of
toapplyaretroactivelaw.
However,theGermanlawprescribesthat
constitutionalorder.
of life. The firm can dismiss them more
regular workers to safeguard their own
limitations is 5 years. If less than a 5-year,
Thecountrycouldpunishpeopleunderthe
thestatuteoflimitationsisnotappliedtofirst
The period of the statute limitations was
easilythantheregularworkers. Now,the
interests with discrimination against
theperiodis3years.
provisions only if punishment provisions
degreemurder.Inthecaseofseconddegree
15yearsinthecaseofanoffenseagainstthe
law does not provide enough protection
temporaryworkers.Theyworkequallyin
exists in the law. The principle of legality
murder,theperiodis30years.Ifminorsare
safety of a state. At that time, The
forthem.Inaddition,thewagesofcasual
thesameplace,butarenotpaidequallyin
Historicalbackgrounds
play an important role in preventing the
victims, they are far more likely not to
Constitutional Court decided that the
workers is only 60 percent of that of the
comparison with the regular workers.
Human beings were governed and
country from overusing the punishment
inform the police of their own case than
abolition of the statute of limitations to an
regular workers even though both
However,bothkindsofworkershaveno
oppressed by the country and the ruling
rights.
adults out of deep fear. However, there are
offense against the safety of a state was
temporary and regular labors work
difference in productivity of labor. The
classesformanycenturies.Theystruggledto
This theory was stressed and formed
many cases which the statute of limitations
constitutional.
equally in the same place. The regular
realistic possibility of the alternatives to
havethefreedomfromtherulingclassesand
through the development process of the
expires when minors grow up and want to
Now,manyalternativesfromalllevelsof
workershaveachanceofpromotion,but
discrimination against the temporary
wanted to get themselves out of the harsh
modern citizen class. It was used as a
tellthepolice.
societyarepresented.Itisveryimportantto
thecasualworkerscannothaveachance
workersinKoreasocietydependsonhow
conditions. The rapid spread of liberalism
method by those who broke down the
fullyunderstandtheoriginalobjectiveofthe
of advancement. There are other many
well the strong association between the
Variousdiscussionaboutthestatuteof
triggeredawaveofstruggles.
arbitrary governing of the feudalistic ruling
statute of limitations to come up with
specificexamples.
regular and casual labour are made and
Their hard efforts began to produce good
classes and the absolute state authority to
limitations
agreeable alternatives, so this system exists
In a bank, twenty million won are
the business owners¡¯ concessions on the
results. The outbreak of the people¡¯s
securethefundamentalhumanrights.
Lee Ho-joong, the professor of law
forsecuringthefundamentalhumanrightsin
given to their family when the regular
issueofthetemporaryworkers.
revolutionresultedfromtheirstruggles.The
The principle of legality was the fruitful
college, said that generally, there are four
thedemocraticcountrynotonlyforcriminals
bank employees die, but only a hundred
occurrence of the revolution led to the
result of the resistance to arbitrary decision
points of view on the statute of limitations.
butalsoforthoseaccusedwhoare innocent.
thousand won-floral tributes was paid
establishment of the modern nations. The
about crime and punishment between the
Above all, many people have expressed
when the temporary workers are dead.
modern nations were governed by the
medievalandtheearlymoderntimes.
sympathy for the period extension. The
Workers dispatched can have four days
constitution.
Finally, they used it to get their own
National Human Rights Commission has
offpermonth,buttheyrestonlytwodays
Thesystemandlawwereexecutedbythe
interest. This principle was accepted legally
demanded the abolition of the statute of
because they would be fired if they
arbitrary king¡¯s power before the modern
after the Great Revolution in the world. Its
limitationstocrimescontrarytomorality.It
refusedtoworkduringtheholidays.
interpreter2010@hufs.ac.kr
nationsweresetup.
origingobacktoMagnaCarta.
also has said that provisions which can
interpreter2010@hufs.ac.kr
Professor¡¯s opinion
BeautifulLie
Haveyouevershoppedviahomeshopping?
believe that she¡¯s still under communist
ByKimJae-hyuk
rule and that nothing has changed. His
EditorialConsultant
effortstoprotectherarisecompletelyoutof
lie.Buthequicklydiscoversthathisplanto
may result in a higher return rate, which is
or hosts are speaking directly to them. The
impulsively purchase products more often.
G
ood Bye, Lenin! is that rare thing, a
protect his mom by creating an artificial
estimated between 20 percent and 40
hostalsoisregardedasasortoffriendand
In summary, the television shopping
German comedy. It is also a
¡°DDR¡±withintheirsmallapartmentfacing
percent. This could be an obstacle for
viewersmaytalktothehostwhilewatching
environment has a very unique nature as
surprisingly moving movie, with some
hugeobstacles.
television shopping. Television shopping
the show. This phenomenon is more
compared to other traditional shopping
extremely good comedy gags. This film
As Burger Kings replace ration queues
maybeinherentlyimpulsive.Channelsmay
prominent among elderly television
channels.Consumerscannotadequatelyplan
about one man¡¯s attempt to make history
and Coca-Cola ads knock Lenin off his
notofferwhattheconsumersintendtobuy
shoppers who have limited social
their television shopping, they may be
stand still is a tragi-comic journey into
perch, Alex had to keep his bedridden
whentheystartwatching.
interactions and mobility and thus, feel
unduly influenced by the program¡¯s host,
political upheaval and personal worries.
mother completely in the dark by faking
Inthatcase,televisionshopperswillhave
lonely. The hosts and guests on television
andrepeatedmediaexposuremayinfluence
Contemporary comedies rarely stretch
news reports of the continuing triumph of
to wait for the product they want. During
shopping programs use a variety of
them to consume impulsively. However,
themselvesbeyondabickeringcoupleora
communism with the help of his sister
that time, many products are introduced
conversational techniques that may
researcheffortinthisareaisstilllimited.For
bucketofbodilyfluids,whichmakesGood
ArianeandbestfriendDenis.Nextiswhere
which consumers are encouraged to buy.
encourage pseudo interactive responses on
futurestudy,itwouldbeveryinterestingto
Bye, Lenin! not simply an entertaining
to find all the old East German products
Even though viewers get a channel guide
thepartoftheviewer.
explore the lifestyle characteristics of
workbutapropoundone.
thatvanishedwithinmonthsofthedemise
everymonthfromsomenetworks.Shoppers
Viewers may feel a sense of friendship
television shoppers (e.g., values, interests,
As a matter of fact, from prehistoric
oftheDDR.Intheprocess,Alexreinvents
cannotpredictwhatitemswillbesoldbefore
with the host when a host greets the
and opinions) that will be helpful for
timestothepresent,manyideologieshave
historyandcreatesanentirelynewversion
watching a television shopping program,
audience in an intimate manner. By asking
examiningshoppingmotivationsformarket
had influence on people.
of what happened while
makingitdifficulttoplantheirpurchase.
personal questions and focusing on
retention.
www.naver.com
During the Cold War, its
hismotherwasinacoma.
Itseemsthattelevisionshoppingchannels
similaritiesbetweenviewersandthemselves,
For example, social activities,
influence came to the peak.
In this way, his efforts to
offer merchandise that consumers do not
hostsfacilitateparasocialinteraction. Atthe
preferences/tasteformerchandise,andlevels
However, since the USSR
keep all the historical
initially plan to buy, but may decide to do
end of the program, the host encourages
of opinion leadership/informativeness may
T
was dismantled into many
changes from his mother
-commerce is a revolution in retailing.
so,duringexposuretoavarietyofproducts.
viewers to contact him or her again,
be different from others. Particular lifestyle
countries, most people have
are both funny and
Television shopping programs have
In fact, my past research (Park & Lennon,
enhancing the relationship with viewers.
characteristics(e.g.,mediaexposure)maybe
accepted the victory of
poignant.
become an alternative shopping method for
2004; Park & Lennon, 2006) reported that
HSNspecificallyasksviewerstosendmail
important predictors for shopping
capitalism over communism
Good bye, Lenin!
traditional retail store shoppers. T-
many television shoppers purchased
totheirfavoriteshowhosts.
motivations via television shopping
as natural truth. Germans
delicately balances wry
commerce, which is open 24 hours a day
merchandiseonimpulse.Sometimes,people
The network provides addresses and
programs. Another approach to investigate
were those who watched the
satire with its serious
sevendaysaweek,maybeconsideredasa
maynotbeabletocontrolthemselveswhen
extensionnumbersonthecompanywebsite.
the television shopping phenomenon is to
sight more vividly than any
worryinthelivesofAlex.
convenientshoppingmethodsinceitismore
spending money on shopping from
Viewerswhophoneintomakecommentsto
interview people who do not shop from
other group. Good Bye,
The director seems to
accessible,comparedtoretailstoresthatare
television shopping programs so that
hosts are more likely to purchase items on
television shopping programs and
Lenin! is a unique work in
intendtoturnthisfamily¡¯s
onlyopenduringregularbusinesshours.T-
purchasesmaybeaddictive.
impulse via television shopping. Viewers
understand¡°whynot.¡±
that the stance of the people of old East
crisis into a symbol of Germany¡¯s own
commerce has experienced a huge growth
Impulse buying via television shopping
maydevelopstrongparasocialrelationships
Comparisonsbetweentelevisionshoppers
Germanyisespeciallyuncoveredsmoothly.
attempt to heal old wounds and rebuild
over time. In the U.S., the Quality Value
programs could be encouraged by
with hosts and this may result in impulse
and pure retail shoppers who have no
The movie is set around the fall of the
itself. His individual experience doesn¡¯t
Convenience (QVC) and the Home
conversationaltechniquesofthehostandthe
buyingfromtelevisionshoppingnetworks.
experience with purchasing products from
Berlin Wall. It¡¯s 1989 and the citizens of
merely subside into the audiences¡¯ remote
Shopping Network (HSN) lead the t-
pleasurable experience evoked by the
Our research findings (Park & Lennon,
television shopping programs in terms of
East Germany have just been dragged
consciousness.
commerce market. QVC leads with $4.4
television shopping shows. Television
2004) reported that the number of minutes
demographics, lifestyles, and behavioral
kicking and screaming for joy as the wall
Instead it arouses inevitable concern
billioninsalesin2002.
shoppers who mentioned other motivations
televisionshoppingprogramswerewatched
characteristics can provide valuable
dividing them from the capitalist paradise
about their harsh reality. Especially the
Moreover,thetotalsalesrevenueofQVC
that focused on affective aspects of
wassignificantlyrelatedtoimpulsebuying.
implications of market extension for
ofWestGermanyisdemolished.Alexand
Koreanpeoplewholiveintheonlydivided
in 2002 exceeded that of other selling
television shopping environment (e.g., nice
As people watch more television shopping
televisionmarketers.
hissingle,divorcedmomChristineliveina
nation in the world cannot help being
channelssuchasBloomingdale¡¯sInc.($2.0
hosts,detailedproductdemonstrationsmade
programs, they are more likely to purchase
Finally, a comprehensive investigation of
tinyapartmentinEastBerlin.
deeplymovedbythisfilm.Itis,ofcourse,
billion) and Amazon.com ($3.9 billion).
by hosts, and entertainment) also may be
impulsively via television shopping
the effects of marketing stimuli (e.g., host,
Shortly before the Berlin Wall falls and
notdesirablethatthepeoplegetsentimental
HSN also reported $2 billion in retail sales
pronetoimpulsebuying.
programs.Thisimpliedthatwhentelevision
merchandise), situational factors (e.g.,
the Deutsche Demokratische Republik
over reunification without any feasible
in2002byreachingmorethan140million
Television shoppers tend to develop
shoppers watch television shopping
impulsive environment), and personal traits
(DDR) becomes history, Alex¡¯s mother, a
measure. However, reunification would be
householdsworldwide.HSNships90,000to
pseudo social relationships with television
programs more and browse longer, they
(age, television exposure) on television
dedicated party activist and the DDR
evidentlyaemptyechounlessaccompanied
130,000packagesperdayanddistributesthe
shopping program hosts. Parasocial
have more opportunity to see and be
shoppingshouldbeconducted.
supporter,hasaheartattackandfallsintoa
by sympathy for each other. So it is
products via more than one retail channel
interaction is a pseudo-intimate relationship
stimulatedbynewproductsincreasingtheir
coma after seeing him participating in an
fortunate that the Korean audience has the
such as the Internet and also through
between viewers and media personalities.
likelihood of purchasing products on
anti-DDRdemonstration,soshemissesthe
chance to access this film. If someone
catalogs.
This phenomenon is caused by the illusion
impulse.
triumphofcapitalism.
hopesthatthetwoKoreaswouldgetback
Although sales from television shopping
of face-to-face interaction with performers
Frequent or extensive exposure may ease
When she miraculously awakes, eight
togetherrightnow,ishebeingimpatient?
programsareincreasing,unfortunatelymany
made possible by television, radio and
consumers to make a purchase decision
months later, the doctor tells her family
purchases are returned. Yankelovich
movies, Parasocialinteractionbeginswhen
impulsively.Thisresultcanbeapplicableto
includingherteenageson,Alexthatshehas
Partners, a market research firm, speculates
viewersfeelaconnectiontoatelevisionhost
Korean shoppers. Several housewives who
Prof.ParkJi-hye
aweakheartandthatanyfurthersurprises
that television shoppers¡¯ inability for
or character that they have never met in
spend more of their time at home tend to
inBusinessAdministrationdivision
could be fatal, so they conspire to let her
dreameo@hufs.ac.kr
physical product inspection and experience
person.Viewersmayfeelthatthecharacters
watch television shopping channels and
7ÆäÀÌÁö º»¹®³¡
¸Þ´º
ÇöÀç Æ÷Ä¿½ºÀÇ ¾Æ·¡³»¿ëµéÀº µ¿ÀÏÇÑ ÄÁÅÙÃ÷¸¦ °¡Áö°í ÆäÀÌÁö³Ñ±è È¿°ú¹× ½Ã°¢Àû È¿°ú¸¦ Á¦°øÇÏ´Â ÆäÀÌÁöÀ̹ǷΠ½ºÅ©¸°¸®´õ »ç¿ëÀÚ´Â ¿©±â±îÁö¸¸ ³¶µ¶ÇϽðí À§ÀÇ ÆäÀÌÁöÀ̵¿ ¸µÅ©¸¦ »ç¿ëÇÏ¿© ´ÙÀ½ÆäÀÌÁö·Î À̵¿ÇϽñ⠹ٶø´Ï´Ù.