총 8페이지

www.theargus.org
6 APRIL4,2005
THEORY&CRITIQUE
Digest&Focus
Worldunifying underphysics
Consumerpatternofchoice
K
oreaUniversity,foundedin1905,have
selectivelyexposethemselvestowhichthey
planned “Nobel Laureate Lecture
are in need of or interested in. They often
Dreamingof“miraculousyear”again
Series” to commemorate its centennial. Ten
overvalue the readily retrieved information,
lectures including the field of economics,
too,” he said. Psychological state which is
physics,chemistryandmedicinewillbeheld
rewarded by brain also effects consumer
fromMarchtoOctober.Forthefirst,Daniel
behavior. “Through Positron Emission
McFadden, who was awarded the Nobel
Tomography, which can track the level of
D
oyouknowthatyouwouldnothave
back and forth between two mirror
Prize for Economics in 2000, had a lecture
energyconsumptioninthebrain,wecannot
grown older if you could run at the
systems. When gravitational wave passes
about “Economic Choices: Consumer
onlyprovetherelationshipbetweenthembut
speedoflight?Thisismerelyanexample
by, it makes laser beams’ paths slightly
BehaviorandEconomicPolicyAnalysis”on
also predict the consumer behavior.” Next,
which comes from the “Special theory of
change. LIGO scientists observe those
March 17. He won the prize with Jim
somewhatdifferentpointofview,consumers
relativity,” published by Albert Einstein.
changesandtriestofindouttheexistence
Heckman for creating new theory, which
are effected by social interaction. One can
The theory explains the concept of time
of gravitational wave,” Lee Chul-hun, the
analyze irregular consumer behavior using
easily see people make their decision by
and space may change according to an
secretary-generalofKoreaPhysicsSociety
the statistical method. He inaugurated the
hearingothers’experiences.Word-of-mouth,
observer’spositionandstate.Ifone’sspeed
explained. Einstein@home, waiting for
first series lecture with his last 50 years
using social interaction, is one of the
comes to be fast, the time relatively
world netizen’s hands, is a project
studiesaboutconsumerbehaviorandseveral
important marketing strategies in industry.
becomeslower.Thefasterheorsheruns,
developed to analyze enormous data from
factorsaffectingit.
Lastly,hecitedtheculturalandsocialnorms.
the slower time goes. The moment one
LIGOusingprivatecomputers.Itiscalled
“All community has its own traditional
catchesupthespeedoflight,timeflowing
distributed computing project. Netizen are
Digest
attributes which accumulated throughout
finally stops. This unprecedented theory
encouragedtodownloadasoftwarenamed
“Choice has been a pivotal subject for
history. Choice cannot be well predicted
contributed in opening the era of modern
Berkeley Open Infrastructure for Network
economics, social science and psychology
without taking cultural tradition into
physics,reversingtheprevailknowledgeof
Computing(BOINC)andinstallittotheir
studies for a long time. Among them,
account.”
time and space. 2005 is the centennial of
own computers. It automatically
economistsparticularlyfocusedonchoiceof
not only the “Special theory of relativity”
downloads parts of data from LIGO and
consumerandtheorizedittotheeconomist’s
Focus:Marketingstrategiestargeting
but “Light quantum theory” and
analyzes them only when private owners
standard model,” Daniel McFadden started
culturalnorms
“Brownian movement,” all of them
donotusetheir computers.Whenprivate
his speech. The model is premised on two
Leading discount store, E?mart attracts
www.wyp2005.org
theorizedbyEinstein.Alsotheyearisthe
IUPAPcelebratestheWorldYearofPhysics2005.
computer is analyzing the data, the
basic rules, which are the primary law in
attention with success in Korea through
50th anniversary of his death. To
Einstein@home screen saver runs on the
economics: one is that consumers always
outstandingmarketingstrategies.Continuous
commemorate such facts, International
same way and sends it to the other. How
journey accords with the earth rotation
monitor.Itshowsarotatingcelestialsphere
purchase goods through rational way of
communicationbetweencompanyandlocal
Union of Pure and Applied Physics
far apart each person will be is important
cycle, intendingeachcountrycanrelaythe
whichconsistsofwellknownstarslikethe
thinking and the other is the more
communities is one of them. Since 1998,
(IUPAP) resolved to appoint 2005, the
because it entirely depends on the human
light around the same time. For example,
Orion or the Great Bear. In this sphere,
alternatives,thebetterchoices.
E?marthaveoperatedthe“localcommunity
World Year of Physics. Finally UN
eyesight. Anyone can be a relay person
Korea and Japan share the same
constellations are backwards from what
However, it does not fit to the real
mileage system,” which links the company,
General Assembly accepted the resolution
after visiting the “Physics enlightens the
Greenwich Mean Time (G.M.T.) for their
peopleusedtolearn.Itisbecausestudents
behavior of consumers. Human beings base
social communities and consumers. Only
and declared 2005 as the World Year of
world” homepage and fill out the online
geographical closeness, so both countries
learn stars’ position on the earth’s
on not only reason but emotion and
nonprofit organizations like public schools,
Physics. Given this chance, the physical
form. After finishing the registration, one
receive a light signal at the same time.
viewpoint but the system is made to see
therefore both of them effect human
welfare facilities and religious groups can
world has been preparing various events
can get their own personal ID, which is
Korea circulates the light over the whole
stars at the outer space. Also there is an
behavior. Besides, they cannot know all of
participate in the system as the supported.
for common people as well as themselves
needed to receive the estimated arriving
country for an hour and send it to China
orangemarkerwhichtellstheveryposition
information in the market and assure them
Underthesystem,consumersgivereceiptsto
toenjoyphysicsmorefamiliarly.
time of light. In case of Korea, people
because G.M.T. in China differs one hour
whichissearchedbythosedata.Ofcourse
correctly.“Iaddedindividualpreferenceand
local organization they want. The company
relatedwithphysicswilltransmitthelight.
fromKorea.Inotherwords,Koreareceives
it moves time to time because searching
exposed circumstances to the standard
returns 0.5% of the amount back to each
Relayoflightunitingthewholeglobe
They plan to relay light at the top of
thelightsignalat8:00pmonApril18and
worksareconstantlyprogressing.
model. We named it Multinomial Logit
organization.
Einstein is said to be fond of “thinking
mountains because their height and
deliver it to China at 9:00 pm local time.
Besides, searching 2005 physics young
Model,” he explained. He also added that
According to Kim Ki-jong who is a
experiment.” One of them is “what
darknessenablepeopletosenselightsignal
ThenChinareceivesthesignalandstartsto
talentsovertheworld,holdinganEinstein
this new model has been widely used for
member of Gloria church in Soengnam-si,
happens when I run fast as a light?”
moreeasily.
relayitexactlyat8:00pmonApril18.
exhibition and lectures are prepared to
predictingtheoutcomesofelections,choice
Kyungki-do, collected money under the
Through the constant thinking, he found
While light is connected by eyesight in
“Therealimportanceofthisrelayisthat
celebrate the World Year of Physics.
ofoccupation,demandfornewproductsand
name of the church is used for disabled
outtheerrorintheclassicalphysicswhich
onecountry,ittransgressesboundariesand
people from every part of the world are
Interesting point is that almost all event
soon.
people. “There was a grateful man who
consideredthespeedlimitless.His“Special
leapsacrosstheseasthroughopticalcables.
gathering their hearts under the one
encourages general people’s participation.
Next,hearrangeddiverse
boughthisdaughter’sschooluniformatthe
theoryofrelativity”wasalsosetuponthe
The last relay person in a country takes a
theme,”saidProfessorHan.
They intend to let people recognize
factors that induce
mart,onlytodonatereceiptstothedisabled,”
basisofabsolutevelocityoflight.Lightis
pictureusingwebcameraatthemomenthe
physics, which contributed to develop not
decision making of
hesaid.Regardlessoftheamount,thiskind
truly the indispensable concept to say of
or she sees the signal and sends it to the
Einstein@home
only pure scientific techniques but also
c o n s u m e r s .
of strategies can move people. They obtain
Einstein.
nextcountry.Previouslylinkedtothefirst
Einstein@home project has to do with
human societies. “These events would not
“Perception and
satisfaction as a member of society through
OnApril18,thewholeworldwillshow
relayperson’spersonalcomputer,thelight
searching gravitational wave which was
progress just for temporary amusement.
cognition processes
contributingsomethingtoit.
unified action at the nearly same time
emergesonthemonitoralmostatthesame
predicted in the “General theory of
We physicist have to make efforts to
are well-known
In addition, all employee in the market
based on local standard through the
time.“Weconsidertousethismethodalso
relativity.” Gravitational wave is kind of
induce continuous interest in fundamental
elements of
attends at voluntary services once a month
medium of light. It is named “Physics
in the nation in case of bad weather
vibration resulted from series of spatial
science,” remarked Kim Chae-og, the
decision
accordingtocompany’sbusinessethics.The
enlightens the world.” Light which is
condition like heavy rain,” said Professor
eventssuchasgiantstarsexplosion.Ithas
presidentofKoreaPhysicalSociety.
making.
company intends its growth through
brightened for the first at Princeton, the
Han Chang-gil, director of Korean
not been detected yet because of its
People
harmonious relationship with local
KimBo-seok/TheArgus
small town Einstein lived his last years,
“physicsenlightenstheworld”preparatory
faintness.
Laser
Interferometer
community which gives positive images to
circlestheglobebyhandsfromalloverthe
committee.
Gravitational wave Observatory (LIGO),
itspotentialconsumers.
world.Relaypersonturnsonthelightjust
Through
numerous
hands
of
which aims to detect gravitational wave,
ByKimBo-seok
themomentheorsheseestheformerlight.
cosmopolitan, the relayed light goes back
consistsofmirrorsystemandlaserbeams.
ReporterofTheory&CritiqueSection
ByKimBo-seok
Next relay person makes a light in the
toPrincetonin24hours.Expertsprojectits
“Laser beams emitted from LIGO travel
DannielMcFaddenatthelecture.
ReporterofTheory&CritiqueSection
Morethanjustgame
Searchlight
Cultivatingstudentsofhonors
knight, or an owner of kingdom with their
imagination. Just reading the book creates the
feeling that you are actually playing games,
T
he educational world seeks for
Moreover, average grade for 4 school
culturetoforeignstudentsfromvarious
absolute evaluation system. “Honors
graduallysharingtheauthor’sexperiences.Butthere
better educational ground for their
yearsmustbemorethan3.9(4.5isthe
partsoftheworld.”Onememberofthe
Students Program will make farther
is no screen captured pictures, which is usually
students. Honors Student Program,
highest).
second team, Bang Eun-jung recalled
growth when early Honors Students
showninothergamereviews,andnothinginterrupts
which has been launched at Seoul
Firstobligatorycourseis“readingand
thepastmemories.Afterreturningfrom
play important and outstanding roles in
readers’imagination.
Women’s University (SWU) since the
discussion,” chiefly for freshmen and
outdoor activities, students have an
the society. Therefore, we will estimate
However, the author does not count the simple
first semester of 2005, is one of them.
sophomore. Like every honors subject,
evaluationmeeting,announcingthelast
students in a strict manner despite the
amusementofplayinggameastruewayofenjoying
Underthenewsystem,SWUguarantees
one class consists of no more than 20
achievementsthroughtheexperience.
situation where nobody becomes a
it. As the title of book says, he tried to depict the
students who successfully complete the
students. “Each class, we are become a
The last course that is needed to be
Honors Student may occurs,”
moment that a game player completely
assigned courses. With graduation,
presenter and a questioner of chosen
HonorsStudentsis“HonorsProject.”It
emphasized Sim Jung-sub, director of
symphathizedwithagameheorsheisplaying,and
Honors Students will get a certificate
books by turns. Because we sit in a
is the integrated results for 4 years.
DivisionofGeneralEducation.
thefeelingofthatmoment.Themomentcouldbea
under the name of the dean which
circle, we can discuss more freely than
Students have to submit creative and
Incaseof“HonorsProject,”bringing
simplemessagelike“Whydopeoplehavetofight?”
represents the students’ quality. Also
conventional classes,” said Song A-ri,
independent outcome related to their
outerexaminerintopresentationcanbe
aftergreattriumphinawartacticsgame,oraslight
during school days, students steadily
one of the students participating in the
major and make it be accepted by
considered. Under the spontaneous
line between ardent desire and morality in a role
preparing to be Honors Students can
lecture. To represent ones thought,
examiners. They can get help from a
effort from students and passionate
playing game (RPG) that game player becomes an
acquire priorities within campus
studentshavetopracticethinkingabout
professortheywant.“Itcouldbeaform
support from the school, Honors
vampire.
programs such as exchange students,
a particular theme. This process will
of monodrama or treatise. It is entirely
StudentsProgramcoulddemonstrateits
“W
hy do you play computer games?” This
Thebookisverybrilliantinthattheessayskeep
Seoul Women’s English Language
improve their thinking power which is
uptothestudents,”saidLeeJong-il.
powertothesociety.
kind of question is somewhat frustrating
the readers from losing their interest, and offer
License(SWELL),andsoon.
theprimaryelementforintellectual.
To gain external acceptance, Honors
tomaniacswholoveplayingcomputergames.“For
different views about the game. Games are not as
The Honors Students Program was
Second, “Media Presentation” is for
Students Program would necessarily be
ByKimBo-seok
killingtime,actually,”couldbeaneasyanswer,but
simpleasmanypeopleassume.Ithasitsownview
created under the efforts of establish
juniors and seniors. Students who
based on strict and fair evaluation.
ReporterofTheory&CritiqueSection
to game lovers, this answer is insufficient.
of world, which may be varied, and some games
specialized cultural subjects in the
previously took “Computer Using” and
Different from other subjects, it uses
Moreover, to lonely game players who want to
evenofferunjustworldviews.ParkSang-wooisnot
Division of General Education. “To be
“Basic Presentation Practice” lecture or
www.swu.ac.kr
entice their friends to play a game together,
apersonwholovesgamewithcompleteblindness.
professionals at each part, students are
having “MOUS Excel” and “KIPS-IT
questions like “Why is that so exciting?” are very
Hecriticizesthepreconceptionsandprejudicesthat
neededtobereadyfornotonlyintheir
Flash” certificates can participate in the
difficulttoanswer.Althoughmanypeopleplaythe
are reflected in some of the games. For example,
major field but also in basic ones like
lecture. It teaches students to organize
samegameatthesametime,eachpersonwillhavea
women’s position in many games are lower than
practical pushing power for tasks,
various kinds of data into presentation
different feeling. So it is very difficult to answer
thatofmen.FamousgamestarLaraCroftgivesthe
English to communicate with others,
and how to make it logical and
such questions directly, maybe here is the best
readerssomerefutationaboutthat,too.
andhumanity.HonorsStudentsProgram
persuasive. They organize a team and
answer:“Justplayit!”
Ontheotherside,thereseemstobealimittothe
aims to connect those abilities with the
each team makes a presentation. They
As many people know, the object of art is
first game essay. The author delivers too much
majorstudies,”saidLeeJong-il,whois
discuss its making process and
beautiful because someone says it’s beautiful. The
meanings so easily, and the book is somewhat
inchargeoftheprogram.TobeHonors
consequences with other teams and
same applies to playing games. Elaborating and
vacant. However, who cares? Games give people
Students, they have to complete 5
professor.
explainingwhyit’sfuntoplaygamesisimportant.
thedifferentindividualexperiences,andreaderscan
obligatory subjects with A0 or more.
Thethird,“EnglishPresentation”also
Here is the first book containing essays on the
onlyreadthewriter’sexperience.Wemayevensay
Students can take each obligatory
requires the students to finish “English
enjoyableaspectsofplayinggames.Thetitleofthe
thatthefeelingthatthereadersgetfromreadingthe
subjectonlyaftertheyfinishedthebasic
lecture 1, 2, 3” in SWU. It aims at
book is “When a game says hello to you” and the
bookdoesnotnecessarilycomefromreadingabout
required courses. All these subjects are
expressing one’s opinion clearly using
writer Park Sang-woo is a well known game critic
the writer’s opinions; it perhaps comes from the
classified by school years so students
English, not just focusing on fluent
who wrote many game articles on magazines. The
individually experienced games that readers have
can take lectures systematically. “We
speaking. The fourth, “World Culture
author also works as a professor at the graduate
played.Whentheyfinishreadingthisbook,maybe
got to know that quiet number of
Experience” intends to cultivate human
schoolofYonseiUniversity.Thebookisbasedon
theywillwantto“killtime”byplayinggamewhich
students are choosing cultural subjects
qualities. First and second trial team
hispersonalgamehistory,from“SpaceInvader”to
wasthebestfriendofthemintheiradolescent.
depending on whether they meet
visitedIndiaandHongkongfor3weeks
“Lineage.”
students’ time preference or not. It is
inthelastsummerandwintervacation.
Mostofall,thegameessaysinthebookarefun.
undesirableforstudentstocultivatetheir
Theuniversitysupports70%outoftotal
ByLeeJun-gul
WhilereadingthepartabouttheMiddleAgeswhich
ability. Honors Students Program also
expense.“Weattendedlocalclassesand
A student of the Honors Students Program, with Indian volunteers at
PlanningDirector
oftencomeoutingames,readerscanbeamonster,
prevents this phenomenon,” he added.
made presentations informing Korean
MotherTeresaofCalcutta.

현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.