총 8페이지

PAGE6
JUNE1,2002
INTERNATIONAL / WORLD CUP
http://maincc.hufs.ac.kr/~theargus
Lookingintoglobalbroadcastingandpressfor2002WorldCupKorea/Japan
REFLECTINGOFTHEARGUS
Int’lmediaspotlightsWorldCup
UpgradebrandofKorea
2
002FIFAWorldCupstartedinMay31.
differentbroadcasterswouldusetheIBCin
COEX
Ever since it has been decided that
Seoul, whereas only 30 will do so in
A
fter long and systematic preparations by Korea World Cup Organization
KoreaandJapanweretoco-hostthebiggest
Yokohama.Morethan3,000personnelwill
Commitee(KOWOC),theworld’sbiggestsportcompetitionkickedoffonMay
competition in world sport, all the people
be working in the IBC in Seoul alone. For
31.ItisthefirstFIFAWorldCuptobeco-hostedandheldinAsiainthe21stcentury.
became busy in preparing for a successful
this reason, Korea has better opportunity
Duringtheworld’slargestenthusiasticandenergeticsoccerfestival,startingfromMay
World Cup. After that, Korea FIFA World
than Japan to introduce Korean geography,
31toJune30,thewholeworldwillgivetheirsincereattentiontoKoreaaswellasthe
CupOrganizingCommittee(KOWOC)was
custom and culture to people around the
footballmatches.
established and has prepared in all fields of
worldthroughoutbroadcastingofIMC.
ItisagoldenopportunitytocreateandupgradenewandinnovativeimagesofKorea
theWorldCup.
As one of the projects to develop these
thaneverbefore:DynamicKorea.Withtheeconomiccrisisbehindus,Koreaisnow
For example, KOWOC has built new
strongpoints,theKOWOCannouncedthatit
readytoshowitsstrengthtotheworld.WorldCuphasproduced＼5trillioneconomic
stadiums including the largest football-only
hassetupapublicrelations(PR)areaatthe
valuesandstimulated3.5millionpeopleforemployment.Like1988SeoulOlympics
stadiuminAsia.TheOrganizingCommittee
IMC.ThePRcenterislocatedinthelobby
encouragedKoreatoappearontheglobalbusinessstage,WorldCupwillhelpusmake
hasarrangedhundredsofculturaleventsand
oftheIMCattheCOEXanditisdesignedto
ahugeleaptowardspowerfuleconomicstate.
exhibitions throughout the nation.
givevisitorsaglimpseoftraditionalKorean
Inbidtocapitalizeit,weshouldtrytopromoteKorea’sdominatingimageintheIT
Volunteers who are assigned to the
houses and rooms with wooden furniture,
sector and make it known that we are back in the economic boom, recovering from
connection point between foreign visitors
pottery,anddesks.
Asia’sfinancialcrisisduetothoroughstructuralreform.Inaddition,Ifweco-hostthe
andtheOrganizingCommitteearerecruited
The area is enclosed by a stone wall, a
WorldCupwithJapansuccessfully,Koreacanpullitselfoutofitspoorcountryimage
andtrainedforlongtime.
gate, and displayed panels depicting the 10
ofproducingcheapandlow-qualitygoodsfollowingJapanesedevelopingmodels,and
Now, it is important that all the people
hostcities.Itwillalsohavealargepictureof
make the world recognize Korea as young, dynamic, with the possibility of being a
around the world as well as the visitors in
the old capital Gyeongju’s famous Bulguk
worldleaderincomparisonwithJapan.
KoreaseethesuccessfulresultsoftheWorld
Templeasabackdrop.ThePRcenter,which
2002WorldCupfinalswillalsobeanopportunitytolettheworldseehowexcellent
Cup. It would probably be essential that all
openedMonday,willbeusedasarestarea
The International Media Center serves global broadcasting and print media
Korean culture is. Friendly feelings toward the Korean culture will accelerate lots of
the matches of participating teams are
forinternationalmediapersonnel.
coverageof2002FIFAWorldCup.
touriststovisitKoreaandwillaffectthepromotionofthebrandnameofKorea.Spain,
progressed smoothly in the stadium.
whichheldtheWorldCupgamesin1982,jumpedtotheworld-favoritetouristcountry
However, all that is only shown in the
Korea,thefocusofworld’sattention
afterpublicizingitsimageas“thecountryofsun”duringtheWorldCup.Theincome
stadiumisnotthewholeofWorldCup.
made up of the International Broadcast
The MPC will cater to the optimum
Although we can use these opportunities
earnedbytouristindustriessoaredthreetimesby20.4billionin1993than6.3billionin
Eventhoughwehavealreadypreparedfor
Center (IBC) and the Main Press Center
conditions for the print media to work for
tolettheworldknowaboutKorea,thereare
1983. Many local World Cup organizations are preparing various cultural events to
the World Cup completely, broadcasting all
(MPC). Covering an area of 40,000 square
speedy and accurate delivery related
scarcelythosewhoknowthefactsonhowto
representtheirowncharacteristics.
matchesandKoreangeography,cultureand
meters, the IMC is expected to serve as an
information of World Cup including match
broadcasteachmatchoftheWorldCupand
To take advantage of an once-in-a-century opportunity, we should make full
so forth over a worldwide network is also
importantcenterforglobalbroadcastingand
results, photos, statistics and contents of
allthecharacteristicsofthehostcities.
arrangements.Hardware-stadium,operatingfacilities,accommodationetc.-hasalready
crucial. Accordingto theannouncementof
print media coverage of the 2002 FIFA
FIFA briefings and press conferences.
Except for reporters and journalists, the
beenprepared.Theonlythingwaitingaheadofusistoprogramthesoftwareefficiently,
KOWOC, the numbers expected were 32
WorldCupKorea/Japan.
Providing working areas equipped with
public do not know when, where, and how
byprovidinghigh-qualityservicetothevisitors.WeHUFSansareplayingactiveroles
million tourists, 158 million stadium
TwoIMCswillbeoperatedforthisyear’s
desks and pay telephones, and it will also
the impressions of Korea are being
asvolunteersespeciallyinthefieldofforeignlanguageservices.Volunteersoughttodo
spectators and 42 billion television viewers.
World Cup, IMC-1 in Seoul, and IMC-2 in
offer a work area for photographers,
broadcasted, including the scenery of the
their best to satisfy the visitors, regarding themselves as one of the members of the
Like this, the field of global broadcasting
Yokohama, Japan. “By placing these two
management information system (MIS-
stadium. Surely, it is more favorable that
nationalteam.AllKoreanstrytohelpforsuccessfulhostingontheirownposition.
playsanimportantroleintheWorldCup.
separateunitsunderoneroof,weareableto
INFO 2002) terminals, internet access
people carry out the World Cup perceiving
FestiveSpiritisspreadingnationwide.Koreanshopethattheirnationalteamadvances
make the facility a more efficient
terminals,aswellasothermediaservices.
thesefactsthanwithoutknowinganything.
International Media Center for 2002
intothefinal16,whichhasappearedtohaveaslimpossibility.However,whetherthe
investment,” said Rim Che-min, director-
“All the facilities in the MPC are made
2002 FIFA World Cup Korea / Japan is
playersmakeitornot,weoughttopayattentiontotheothernations’matches.KOWOC
WorldCup
generaloftheMediaSupportBureauforthe
according to FIFA requirements,” Mr. Rim
receiving the whole world’s attention. The
officialsareafraidthatmostKoreanswillbenolongerbeinterestedinfurthergamesif
The International Media Center (IMC) is
Korean Organizing Committee for the
said,“Allnewsofthetournamentwillgather
focal point for media services should
theirnationalsquaddropoutinthefirstround.Overlynationalisticsoccerfanscanputa
located in the Convention and Exhibition
KOWOC.
attheMPCandthenberelayedtothemedia.
actually be uniformity and standardization,
dampertoWorldCupbooming.Weshouldenjoysocceritself,notjustindulgeinthe
Center (COEX) in Samseong-dong. The
For this purpose, it will serve as the media
and media personnel should experience the
results of competitions. We should also cheer for other participants to play a good
center is used for the Asia-Europe Meeting
International Broadcast Center and
operations nerve center during the World
event as if it were being hosted by one
MainPressCenter
performance.
(ASEM), which is a biennial Summit
Cup.” The MPC will also house the FIFA
country.
WeshouldnotonlyinformKoreatotheworld,butalsotrytounderstanddifferent
meetingofheadsofstateandgovernmentof
The IBC, which is housing the
media headquarters, which will hold daily
But what is important is that the
cultures and people through the soccer games. The World Cup, world’s largest sport
10 Asian countries, 16 Europe Union (EU)
broadcasting facilities, is ready to beam 64
briefings.
broadcasted image of Korea during the
festivalisaplacewhereglobalcommunitybecomeawareofeachother.Unfortunately,
memberstatesincludingthepresidentofthe
matchesfromthe20hostcitiesinKoreaand
World Cup is reflected all over the world.
World Cup, chance to show Korean
therearesomeominoussignstothreatensuccessfulWorldCup:uncompromisinglabor
EuropeanCommission.
Japantotheworld.Itwillaccommodatealot
Besides, we can spread our own traditional
andmanagement,prematureelectioneeringandaseriesofbriberyscandals.2002FIFA
However,asKoreawaschosentoco-host
of dedicated television and radio studios,
traditionalculture
culture through broadcasting. Let’s try to
World Cup Korea / Japan gives a prime chance to jump into one of the developed
countryof2002WorldCupwithJapan,the
production offices and an outdoor satellite
Host Broadcast Services (HBS), the
performthesplendidWorldCupbothinside
countries. We try to make a positive brand image of Korea in multiple aspects -
center is improved to achieve perfect
fortelecommunication.
officialbroadcasterfortheWorldCupevent,
andoutsideofthecountry.
economy,technology,culture,nationality,etc.Koreansoughttocooperatetogetherand
broadcasting of the World Cup all over the
Some 10,000 media personnel from
is in charge of the operation of the IBC,
show its mature and dynamic spirit to the world. Now it’s time all world to join the
world. In fact, the IMC is a concept that
around the world are working in the IBC
whereas KOWOC will take full
party.
originated in the 1998 France World Cup,
during the World Cup. In May 17th, the
responsibilityfortheMPC.
where the International Broadcast Center
openingceremonyfortheIBCforthe2002
“We will work in close cooperation with
(IBC) and the Main Press Center (MPC)
FIFA World Cup was held at COEX with
KOWOC so it is a joint undertaking,” said
ByKwonHye-mi
ByKimHong-ran
werehousedunderoneroofforthefirsttime.
officials from the KOWOC and staff from
Francis Tellier, CEO of HBS. During the
EditorofInternationalSection
ReporterofInternationalSection
In the same way, the IMC in Korea is
HostBroadcastServices(HBS).
World Cup, Tellier said more than 80
Global
VisitingthePublicInformationandCulturalCenterintheEmbassyofJapan
LifeattheUniversityofOhioStateintheU.S.A
Sketch
ContactJapanesecultureeasily
NeedcarefulplantotransferschooltoU.S.
J
“
A
apan is close to Korea geographically
addition,thecenterhasopenedtheJapanese
“Although this center is somewhat small
pril Come She Will”, this is the
rapidly changes. Moreover, prejudice and
and it has a deep relation historically.
languagecourseforKoreansandofferedthe
in scale, there are a lot of recent Japanese
songtitlesungbyTheBeatlesand
stereotypesagainstpeoplewhostudyabroad
Japanisalsotheco-hostingcountryof2002
informationaboutstudentsofbothcountries
music and you can use it easily.” said Lee
the sentence I will never forget. I spent
wasanotherprimaryconcernofmine.
FIFA World Cup with Korea. Surely
studyinginJapan.Also,therewasawhole
Kwi-hee,theofficialclerkoftheJMIC.She
aboutsixmonthstopreparefortheTOEFL
Since I did not leave the process of
enough,JapanhasbeenrelatedtoKoreafor
rebuildingworkinearly1999,andtheJapan
said that if you become member of the
testandtookthetestthreetimes.
applying to transfer to the agency that
alongtimeinmanyaspects.Inthecultural
Music Information Center (JMIC) was
JMIC,youcanlistentoJapanesemusic,and
In general, every test includes questions
assists to study abroad, I had to handle all
aspect,however,therehasnotbeenalotof
newlyestablishedinMay,2000.
watch Japanese music movies and
about sentence structures inverted like the
theproblemsbymyself.
relationsbetweenKoreaandJapan.Infact,
In the library of the first floor, there are
magazinesthere.Althoughthereisdifficulty
songtitle.However,Ialwaysgotthewrong
From the trifling matters like filling an
it is illegal to freely carry Japanese culture
those who want to feel nostalgia from the
thatyoucannotrentthepossessions,30~50
answers.OnthedayIreceivedthescoreof
application form out to the essential
like music, books, movies into Korea. For
olddays.Sotospeak,therearealotofold
peoplegothereonthedailyaverageduring
the last TOEFL test by mail, ironically, I
particulars like evaluation credits from an
this situation, Public Information and
men who have memories under the rule of
the vacation. Moreover, this center is very
listenedtothesongbychance,“AprilCome
ex-university,everythingseemedtobequiet
Cultural Center (PICC) in the Embassy of
Japanese imperialism. Moreover, many
valuableinthepointthatitistheonlyplace
SheWill”.
confusing.
UniversityofOhioState
JapaninKoreahasplayedanimportantrole
students who are interested in Japan visit
tobeabletoexperiencetheJapaneseculture
I am an international student at the Ohio
Togetmoreevaluatedcredits,Ineededto
inspreadingofJapaneseculture.
thisplace,readthebooks,magazinesandso
inKorea.
State University (Ohio State), majoring in
make an English translation of the course
The PICC was established in 1971 in
forth. Sometimes, you can experience the
Asyoucansee,thePICChasbeenavery
Communication and Criminology. Ohio
bulletinsandthesyllabusesthatIhadtaken
racialdiversity.Inmycase,theexperienceI
EmbassyofJapaninKorea.Untilnow,the
exoticexhibitioninthesecondfloor.Thus,
important institution to exchange cultures
Statewasestablishedin1870andislocated
intheuniversityinKoreasimilartothosein
hadtaughtstudentsatanightschoolfortwo
center has managed a library which the
inthethirdfloor,youcangetconsultations
between Korea and Japan. “With the 2002
inColumbus,Ohio’scapitalandlargestcity.
OhioState.
yearsmighthelpmealot.
people could read various Japanese books,
about studying in Japan from good
FIFA World Cup is close at hand, this
The university has more than 55,000
I, for example, did not have to take any
Sofar,IamsatisfiedthatIhavedecided
andcreatedexhibitionroomswherespecial
counsellors through The Japan Exchange
cultural center is exhibiting the principal
students enrolled and 14,000 full-time
math classes because I had already taken
to study abroad. The university provides
Japaneseartworkscouldbeappreciated.In
andTeachingprogram(JETprogram).
informationofallhostcitiesofJapaninthe
support staves. The campus is 1,700 acres,
two evaluated credits of college-level
accessible, high-quality undergraduate and
Above all, the JMIC is notable in all
entrance of the center.” said Park Jin-hee,
which is the second largest campus in the
infinitesimalcalculus.
graduateeducationforstudentswhoareable
systems in the PICC. As soon as you join
theofficialclerkofthePICC.Likethis,the
UnitedStates.
Despite these complicated processes, I
to benefit form a scholarly environment in
KimHong-ran/TheArgus
this center, you can listen to various
PICC has tried to let various informations
Also, the U.S. News and World Report
eventuallybelievethatpreparingbymyself
which research inspires and informs
Japanese-Pop music of 1300 CDs, watch
about Japan be known to more Koreans
for 1997 and 1998 ranked the Ohio State
helps me adapt to the college life in the
teaching.
Japanese music movies of 12 DVDs and
until now. If you go to this cultural center
University’sacademicreputationfourteenth
UnitedStates.
Furthermore,Iamhappytolearncultural
100 videos, and read some 26 kinds of
oneday,youwillcertainlybeimpressedby
amongnationalpublicuniversities.
The things that were required for
diversity, individual differences, and have
Japanese magazines. These possessions are
the exciting and interesting Japanese
The decision of studying abroad is not
admission to Ohio State were my TOEFL
anopen-mind.
up-to-date culture published since 1999 in
culture.
easy. Since transferring from a college in
score, GPA, essays (about myself and
On the other hand, I lost benefits that
Japan. When the fact that Koreans can not
Korea to Ohio State, it was more
working experience), and recommendation
otherKoreancollegestudentsmayhavelike
listentoJapanesemusicdirectlyandlegally
complicatedformetomakeupmymindon
letters.
therelationshipwithseniorsandthepattern
is considered, it is quite a surprising
PublicInformationand
whether to change my academic
The major factors considered in the
oftheKoreansocietyasmentionedabove.
informationtothepeopletowanttofeelthe
environment.
admission process (Admission Criteria) for
Again, I would like to address that
Library
CulturalCenterinEmbassyof
Japaneseculture.
ThefirstthingIwasconcernedaboutwas
transferring
included
ex-college
students who are preparing to transfer to a
what I can gain from studying abroad and
performance as evidenced by class rank or
university overseas have to keep in mind
Tel:02-765-3011~3
what I can lose. It seemed to be a good
GPAandperformanceontheTOEFL.
that it can both positively and negatively
Place:near the exit no.4 of Ankuk
chance to earn a degree from an American
Also, additional factors, which are
affectoneslifeandcareer.
subwaystation
university as well as to learn English and
different from schools in Korea, included
Website:http://www.japanem.or.kr
othercultures.
competitiveness of an ex-college
However, I might lose the relationships
environment (they have their own college
with seniors I had from Korean schools,
rankings of Korean universities),
whichisverysignificantinatypicalKorean
involvement in extracurricular activities,
ByKangTaek-sin
society. When one goes to study abroad, it
leadership and work positions, and the
Thewriterisastudentmajoring
involvessomebetterjobopportunities.
presenceofasupportnetworkatOhioState.
ByKimHong-ran
inCommunicationandCriminologyat
JMIC
However,onecannotgainasenseofthe
Otherparticularcriterionswereindividual
Exhibition
ReporterofInternationalSection
UniversityofOhioState
current Korean culture as Korean society
circumstancessuchascultural,economic,or

현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.