총 44페이지

37
In-depthReportonCultureSection
WhatisthefutureofAR?
etnews
Although AR is now just practiced in a few areas,
the technology causes people to expect a future that
A group of pupils at
is completely different. The mobile AR market is
Sujeong elementary
school conduct an
anticipating a rise from $2 million in 2010 to $732
experiment in science
million in 2014. Also, as smartphones become more
class, usning the AR
technology.
popular, related services will be established for the
domestic market. This causes IT firms, including cellular
phone and telecommunications companies, to view AR
as a main strategy for the future. That’s why intense
Google
competition to develop the technology and find other
solutions has already begun. Actually, according to the
Customers play the
Korean Intellectual Property Office, recently, the number
game“EyeLovePet.”
ofpatentspertainingtoARwas280in2009.Outofthat,
93 or 33.2 percent were applied for by companies, the
highest percentage. This is a large number considering
justonepatentwasissuedbetween2004to2007,while18
Although it looks similar to other technology like 3-D
patents and 30 were raised in 2008 and 2009 each. That
and visual reality, there is a huge difference. 3-D movies
meanscompanieshavestartedtotrytodevelopARandto
such as “Jurassic Park” directed by Steven Spielberg, or
strengthentheircompetitiveness.ARisnowbeingusedin
“Avatar”arenotmadeusingAR.Tomakethemovie,first,
differentareassuchasfashionandbeauty.ProfessorChoi
thedirectorsshootthefilminitsoriginalenvironmentsat
said e-books are one of the main expected products that
about30framespersecond.Finally,themoviesaremade
willuseAR.Whenreadingbooks,youwillbeabletosee
after animators manually combine 3-D images with each
charactersin3-Dmovingfreely.Althoughitistooearlyto
picture. This is different from AR, which makes virtual
callARtheendalltobeall,wecanexpectthetechnology
images interactive in a real environment. Big dinosaurs
tocertainlyshakethingsupinthefuture,andimproveour
andtheNavitribeappearonthescreen,buttheydon’tlook
qualityoflife.
aliveormoveintherealenvironment.Also,virtualreality
eunjo814@hufs.ac.kr
createsawholeimaginaryworldthatcanbedistinguished
from reality. This one factor is distinctly different from
Google
AR,andshowswhyitissucharevolutionarytechnology.
To connect virtual objects to real circumstances, the
computerhastobeawareoftheenvironmentdirectly;this
isanimportantkeytomakevirtualthingsfitwellwiththe
background. However, since the real backgrounds are not
fixedandare3-D,theyarehardtoanalyze.
As well as analyzing the real environment, building
The solution program “Virtual
Fitting” is made by the company
a database is also difficult. Lee Young-jik, executive
Umundus.
director of Contents Research Division at Electronics and
Telecommunications Research Institute (ETRI), said,
“Without a wide range of information from many fields,
ARcan’tgiveusersabundantknowledge.”Althoughusers
cangetalotofinformationaboutSeoulfromacomputer
database, the information doesn’t match things in Busan.
That’s why storing data is a good way to make AR more
meaningful. This also causes a lot of problems since
different information is stored in different languages and
SK Telecom has released a way-finding
indifferentareas.
smartphone application, which is a new AR
service.
JUNE 2010

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