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36 In-depthReportonCultureSection
Cheil Industries Inc., the textile unit of
South Korea’s Samsung Group, has
released a new ad for its fashion brand
Bean Pole, in which girl group 2NE1
models the brand by utilizing the AR
liketheOlympicsorWorldCup,youcanspotvirtual
technology.
national flags on the field. Also, records of athletes
areshowninfancygraphicsonthescreenasthey’re
broken.Augmentedrealityallowsthistohappen.
use virtual information of
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Then,whatarethebenefitsofthistechnology?This
the patients while operating.
technologyallowsustoaddmoredetailstoreallife.
Education is another area
Thingsthatweidentifyandfeelcanbeincreasedby
AR is being used. Sujeong
usingcomputerimages.Thesevirtualimageshavea
Elementary School in Dae-
real-lifefeeltothemsincethey’rebasedontheworld
jeon is using the technology
aroundus.
as material for math, science
AR can be applied to many fields. Besides being
and social science. The 5th
used in smartphone applications, scientists are
grade class is using it to study
concentrating on the game industry. Using the
English. Students used the
technology, games become more realistic, and
technology in science class
Smartphoneapplication
characters begin to come to life. Choi Jong-su, a
to show that wind strength is
professor of The Graduate School of Advanced
proportionate to temperature
ImagingScience,MultimediaandFilmatChungang
atnoonandnight,andonseaandland.Allofthisis
University, said augmented reality gives gamers
done with virtual images. “Students can learn more
the sense that monsters can jump out of the screen.
effectively, and have a vivid sense of reality. That is
He added, “By wearing computer glasses, you can
anadvantage,”teachersattheschoolsaid.“However,
have fun playing ping pong without a real ball, even
adisadvantageisthatthetechnologyisstillunstable,
thoughyoulookridiculoustoothers,who,ofcourse,
sosometimestheclassdoesn’tgosmoothly.Students
can’tseetheballmoving.”
get confused because it is pretty difficult for young
Sony just released the program “Eye Love Pet,”
children to know how to use the material.” The
whereplayerscanfeedvirtualanimals.Whenauser
reason for this they said, is that, “the contents and
connectsacameratotheirPlayStation,andaimsthe
the technology don’t work well together, in that the
camera at the ground, a monkey appears. Then, if
technologyisnewandthatcontentsaren’tavailable.”
theuserstrokesorticklesthevirtualmonkey,itwill
respondandmove.
Besides the gaming industry, interior designers
TheTruthAboutAugmentedReality
are using the technology. People can place virtual
While various fields are using AR in amazing
furniture in their house without actually having
and positive ways, why do many people still know
to lug it up two flights of stairs. Doctors are also
so little about it? Is it simply because AR is a new
using the technology as a tool in surgery. They can
technology that has only recently received attention?
It’s only been popular for about 10 years. This also
means that AR is still in its development stages.
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It’s still being studied in laboratories, and it is just
starting to be commercialized in a few fields, such
as smartphone applications, wayfinding and simple
games. Professor Choi says, “Every technology is
never made immediately. Before one technology
becomes innovated, other technologies have to be
formed and combined, to become the base of a new
one. Therefore, there are still many more things that
scientistshavetosolvetodevelopAR.”
What is the difficulty AR has now? Professor Choi
says to understand that, we need to focus on the
Virtual buildings appear on the screen by use of a Web
cameraandAR.
fact that the technology is exercised “in real time.”
www.theargus.org

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