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In-depth on Culture
usersfrommakingaprofit.”
personalinformationinsocialmedia,etc.”
So-young
“In 2000, the Integrated
“Institutions such as the Korea Press Foundation (KPF)
Broadcasting Act was enacted
are actively enforcing these educations. Meanwhile,
ⓒKang
to draw up a commensurate
Community Media Foundation, a governmental institution
policy with the fast-changing
thathas10branchesnationwide,wasestablishedformedia
industry. After 19 years, the law
education to the public. To facilitate such an effort, the
was legislated in the name of
NationalAssemblyhasproposedtheMediaEducationAct
Amendment to the Integrated
since2000,butitwasnotlegislatedyet.Ibelievetheactis
Broadcasting Act, and it has
necessary,thusitwillbeenactedsomeday,”shesaid.
takeneffectsinceApril,thisyear.
▲KangSo-youngisa
professoratSeoul
This law involves a lot about
DigitalUniversity.
YouTube, presumably taking
Solution3 Advertisementstipulationand
the Warring State Period of OTT platforms into account.
watcherawareness
Unfortunately, however, this defines OTT, including
YouTube, as additional paid service business, which is not
Responding to the social resentment, the FTC offered a
consideredasbroadcasting,”shesaid.
countermeasure.KimJi-hoon,aLawyerwhorunsalegal-
Kang adds, “Many experts or scholars are debating over
advice YouTube channel, explains, “The FTC already
prosandconsaboutthis.Ipersonallydisputethedefinition:
had an advertisement-related policy about social media
theOTTplatformssuchasYouTube,AfreecatvandNetflix
and YouTube, but according to a survey conducted by the
shouldbedirectlydefinedasbroadcasting,notasbusiness.
Korean Consumer Agency, the percentage of the contents
These OTTs are already functioning as broadcasting
that Korean famous influencers uploaded was less than 30
whetherlivestreamingorrecordedvideos,andinorderto
percent.Sincethisviciouscirclecontinued,theFTCstated
regulateitssoftwarebylaw,theirreassertionisimperative.”
an amendment on June 23, 2020, and this will be coming
intoeffectasfromSept.1.”
The revised bill from the FTC clarified that any paid
advertisinghastomakesurewatcherstoclearlynoticethat
Solution2 Mediaeducation
itisanadvertisement.Whenthisisviolated,itcanimpose
As to the issue that the men of controversy are making
a penalty as two percent of the profit from the content or
easy recovery through OTT platforms, Prof. Kang
imposeafinebelow500millionwon(US$441,500).Kang
comments: “This is fault in OTT, but I guess that cannot
adds, “The FTC came up with a more detailed guideline.
be regulated by law, because if it were, then it would be
All videos including commercial advertisements should
a violation of freedom of expression, which is largely
informiteveryfiveminutessothatevenauserwhopartly
importantindemocraticsociety.”
watchesavideocanknowthat.”
She explains, “To widely address such an issue, I have
As a number of Youtubers’ wrongdoing were revealed,
been emphasizing the importance of Digital Media
more strict regulation acts were enacted. After the
Education, or Digital Media Literacy Education. This will
enforcement of the FTC’s amended policy from Sept.1,
equip the public with a critical view on prevalent media
tacit false advertising has become difficult to find. While
contents: web contents, online games, smartphone apps,
severalpropermeasuresweretaken,nevertheless,watchers
as well as OTT contents. For instance, the Internet Media
shouldnotneglecttheirownduty?tomonitorarecurrence,
Literacy Education teaches violence in social media,
bearing in mind the possibility that it can happen again
dealingwithseriousityofinsultviareplies,vulnerabilityof
anytime.
TheOTTlive-streamingindustryhasexperiencedanenormousgrowthalongwiththeevolvedcutting-edgeITtechnology.
Followingthespeedyprogress,policymakershavebeenestablishingrelatedlawsagainstit?seeminglytheyfailedtocatch
up, however. Professor Kang notes: “I assert that such a new-media violation: severe insult, hatred, and sexuality needs to
bestrictlytreated.Ofcourse,ifitistooheavy,itwillshrinktheenvironment,though.Thus,Ithinkawisecarrot-and-stick
schemeisneeded.”TheArgushopesthatthebalancebetweenappropriateregulationandfreeprosperityoftheOTTlive-
streamingandonlinevideoindustrywillbeaccomplishedtofulfillahealthycybercultureandenvironment.
sch8775601@hufs.ac.kr
30
www.theargus.org
usersfrommakingaprofit.”
personalinformationinsocialmedia,etc.”
So-young
“In 2000, the Integrated
“Institutions such as the Korea Press Foundation (KPF)
Broadcasting Act was enacted
are actively enforcing these educations. Meanwhile,
ⓒKang
to draw up a commensurate
Community Media Foundation, a governmental institution
policy with the fast-changing
thathas10branchesnationwide,wasestablishedformedia
industry. After 19 years, the law
education to the public. To facilitate such an effort, the
was legislated in the name of
NationalAssemblyhasproposedtheMediaEducationAct
Amendment to the Integrated
since2000,butitwasnotlegislatedyet.Ibelievetheactis
Broadcasting Act, and it has
necessary,thusitwillbeenactedsomeday,”shesaid.
takeneffectsinceApril,thisyear.
▲KangSo-youngisa
professoratSeoul
This law involves a lot about
DigitalUniversity.
YouTube, presumably taking
Solution3 Advertisementstipulationand
the Warring State Period of OTT platforms into account.
watcherawareness
Unfortunately, however, this defines OTT, including
YouTube, as additional paid service business, which is not
Responding to the social resentment, the FTC offered a
consideredasbroadcasting,”shesaid.
countermeasure.KimJi-hoon,aLawyerwhorunsalegal-
Kang adds, “Many experts or scholars are debating over
advice YouTube channel, explains, “The FTC already
prosandconsaboutthis.Ipersonallydisputethedefinition:
had an advertisement-related policy about social media
theOTTplatformssuchasYouTube,AfreecatvandNetflix
and YouTube, but according to a survey conducted by the
shouldbedirectlydefinedasbroadcasting,notasbusiness.
Korean Consumer Agency, the percentage of the contents
These OTTs are already functioning as broadcasting
that Korean famous influencers uploaded was less than 30
whetherlivestreamingorrecordedvideos,andinorderto
percent.Sincethisviciouscirclecontinued,theFTCstated
regulateitssoftwarebylaw,theirreassertionisimperative.”
an amendment on June 23, 2020, and this will be coming
intoeffectasfromSept.1.”
The revised bill from the FTC clarified that any paid
advertisinghastomakesurewatcherstoclearlynoticethat
Solution2 Mediaeducation
itisanadvertisement.Whenthisisviolated,itcanimpose
As to the issue that the men of controversy are making
a penalty as two percent of the profit from the content or
easy recovery through OTT platforms, Prof. Kang
imposeafinebelow500millionwon(US$441,500).Kang
comments: “This is fault in OTT, but I guess that cannot
adds, “The FTC came up with a more detailed guideline.
be regulated by law, because if it were, then it would be
All videos including commercial advertisements should
a violation of freedom of expression, which is largely
informiteveryfiveminutessothatevenauserwhopartly
importantindemocraticsociety.”
watchesavideocanknowthat.”
She explains, “To widely address such an issue, I have
As a number of Youtubers’ wrongdoing were revealed,
been emphasizing the importance of Digital Media
more strict regulation acts were enacted. After the
Education, or Digital Media Literacy Education. This will
enforcement of the FTC’s amended policy from Sept.1,
equip the public with a critical view on prevalent media
tacit false advertising has become difficult to find. While
contents: web contents, online games, smartphone apps,
severalpropermeasuresweretaken,nevertheless,watchers
as well as OTT contents. For instance, the Internet Media
shouldnotneglecttheirownduty?tomonitorarecurrence,
Literacy Education teaches violence in social media,
bearing in mind the possibility that it can happen again
dealingwithseriousityofinsultviareplies,vulnerabilityof
anytime.
TheOTTlive-streamingindustryhasexperiencedanenormousgrowthalongwiththeevolvedcutting-edgeITtechnology.
Followingthespeedyprogress,policymakershavebeenestablishingrelatedlawsagainstit?seeminglytheyfailedtocatch
up, however. Professor Kang notes: “I assert that such a new-media violation: severe insult, hatred, and sexuality needs to
bestrictlytreated.Ofcourse,ifitistooheavy,itwillshrinktheenvironment,though.Thus,Ithinkawisecarrot-and-stick
schemeisneeded.”TheArgushopesthatthebalancebetweenappropriateregulationandfreeprosperityoftheOTTlive-
streamingandonlinevideoindustrywillbeaccomplishedtofulfillahealthycybercultureandenvironment.
sch8775601@hufs.ac.kr
30
www.theargus.org
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