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MakeSeoulaPleasant
PlacetoLive,JustNottoVisit
By HwangJung-hyun
EditorofCultureSection
n 2007, the International Design Alliance, a strategic venture of global bodies representing the
designindustry,designatedthecityofSeoulasaWorldDesignCapital(WDC)for2010.Thetitle
ispartofabiennialglobalcompetitionopentocitiesaroundtheworld,andisconferredonthose
thathavedemonstratedexceptionalprogressusingthevariedtoolsdesignoffers.Acityisappointedas
aWDCeveryotheryeartocelebrateitsachievementsandtosharethemwithothercities.
In preparation for the event, major projects launched by the Seoul metropolitan government include
theSeoulDesignOlympiad,theU-DesignInternationalCompetitionandconstructionofDongdaemun
DesignPlaza.TheSouthKoreancapital’sdesignationasaWDCoffersitthechancetoenrichitslocal
culturewhilerefurbishingitsreputationasacomfortableandattractiveglobalcity.
Of course, the designation, its accompanying slew of design events and its tourist attractions are
expected to boost the country’s design industry, raising the brand of the city itself. But what is most
important,asfarasthecity’sresidentsareconcerned,isthatagenuineupgradeofSeoul’sbrandvalue
dependsmostlyuponthecitizensthemselvesratherthansuperficialimprovements.
Seoulisaliving,breathingcitywheresome10millionhumanbeingseat,play,feel,think,study,work
andsleep.Asthemainconstituentsofthecity,Seoul’scitizensshouldbeitsmainfocus,withalldesigns
ultimately geared toward them. Only when a city’s residents can truly describe their home as pleasant
will,itbecomeaglobalcity.Assuch,DesignSeoulisagreatopportunitytoenrichthelivesofthecity’s
inhabitants.
Thecultureandidentityofacityisitsveryfoundation.Cultureopensasociety’seyestodignityand
meaning.Itiscomprisedofasharedsenseofvalues,customs,heritage,art,food,clothingandshelter.
These elements help define a region’s uniqueness and history. They enhance a city’s growth potential
andareessentialtoSeoul’sbecomingaglobalcity.
Seoul’supgradeshouldbefocusedonitsmostimportantelement--the--city’sresidents.Thecharm
ofcitieslikeParisorLondon,bothofwhichattracttouristsfromaroundtheworld,comesfromthefact
thattheyarenotjustbeautifulplacestovisit,butbeautifulcitiestolivein.Seoulmustworktopromote
this ideal for its own residents, to create a more pleasant and comfortable city that lives up to its own
growthpotential.
junghyunh@hufs.ac.kr
www.theargus.org

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