총 44페이지
31페이지 본문시작
In-depth on Culture
beenbetrayedbysomeonetheytrusted.
Cause2 Constantdemandinspiteof
Manipulating the features of new media, YouTubers are
controversy
abletodofarmorewithnaturaldisplaysthanonoldmedia,
The reason why the video makers include severe
in particular a lot of content with false ads marketed as
swear words or questionable content is obvious: there
routine videos that dealt with daily life such as Mukbang,
are continuous demands for those shows. Seemingly
fashion, and beauty; therefore, it appears much more
inexplicable, though, people watch and enjoy vicious and
acceptablethantheoldversions.
brutal videos. Professor Kang says, “This is a serious
ChoSung-wook,ChairmanoftheFair-TradeCommission
problem. An AfreecaTV streamer committed suicide
(FTC), comments, “The critical point of the false ads
through a window while live streaming. Moreover, there
is that it did not give notice about any of the important
was a case of murder in which a streamer of the platform
details to the consumers.” She emphasized the necessity
hadbeendirectlyinvolved.”
of notification: if content includes any paid advertising, it
There have been relentless needs for optical and aural
has to definitely inform viewers of that. She also warned,
impulse through media, but opportunists looking for such
“Ifthisisnotobserved,watcherswillnotrealizethatitisa
an outlet are getting even more voracious. Prof. Kang
commercial advertisement, and it may be mistaken as the
adds,“Watcherswhogivedonationstothestreamersoften
YouTuber’ssheerintentionortaste.”
prefer those who make such suggestive and even harmful
videos, if not to as an extreme extent as those cases, to
ⓒPixarbay
people who make widely uplifting content. This leads to
the current trend of the OTT platform: they are bent on
being sensational and shocking to earn money. This could
severelydamagehumanityandmorality.”
Hence,theKoreaCommunicationsCommitteetooksome
actiontotackletheseatrociousinteractions,includingcalls
for appropriate enactment as well as police investigations.
Even so, people’s desires continue and similar cases have
beeninexorablyrepeateduntilnow.
▲Afterbeingexposed,thepublichasbeencriticizingYouTuberswho
havereceivedpaymentsinsecret.
YouTube
Solution1 Preemptivelegislation
ⓒAfreecaTV,
Prof.Kangsays,“AsImentioned,Koreahasnotasingle
law to prevent harmful contents on YouTube. On the
contrary, Germany enacted Network Enforcement Act in
2017, which is the first law around the world that enables
to punish the operators of online websites and platforms
thatincludefakenews,aswellasitsdistributors.Thislaw
▲ThecontentiousstreamerC(L)frequentlyactsincontroversialways,
andthebannedYouTuber(R)isshowntryingtoputhislegundera
allows that every content on any website or OTT platform
slowlyrunningcar.
can be monitored by the government or the public?when
an illegal information is reported, the site manager has to
delete it within 24 hours. Otherwise, the government can
impose a penalty of 50 million euros (US$58million) at
Cause3 Difficultyinjudgingfalseorright
maximum.ThisistheexactpolicythatSouthKoreaneeds,
advertising
though.”
The most contentious point of the false advertising issue
She continues, “YouTube has a Yellow Mark system, by
wasthattheYouTubershadcompletelyhiddenthefactthat
the way. However, this is an indirect restriction; it only
they were advertising and sponsored for a huge amount of
prevents the marked video from doing paid advertising.
money. Watchers accordingly came to feel that they had
In other words, it prohibits malignant contents by keeping
29
NOVEMBER 2020
beenbetrayedbysomeonetheytrusted.
Cause2 Constantdemandinspiteof
Manipulating the features of new media, YouTubers are
controversy
abletodofarmorewithnaturaldisplaysthanonoldmedia,
The reason why the video makers include severe
in particular a lot of content with false ads marketed as
swear words or questionable content is obvious: there
routine videos that dealt with daily life such as Mukbang,
are continuous demands for those shows. Seemingly
fashion, and beauty; therefore, it appears much more
inexplicable, though, people watch and enjoy vicious and
acceptablethantheoldversions.
brutal videos. Professor Kang says, “This is a serious
ChoSung-wook,ChairmanoftheFair-TradeCommission
problem. An AfreecaTV streamer committed suicide
(FTC), comments, “The critical point of the false ads
through a window while live streaming. Moreover, there
is that it did not give notice about any of the important
was a case of murder in which a streamer of the platform
details to the consumers.” She emphasized the necessity
hadbeendirectlyinvolved.”
of notification: if content includes any paid advertising, it
There have been relentless needs for optical and aural
has to definitely inform viewers of that. She also warned,
impulse through media, but opportunists looking for such
“Ifthisisnotobserved,watcherswillnotrealizethatitisa
an outlet are getting even more voracious. Prof. Kang
commercial advertisement, and it may be mistaken as the
adds,“Watcherswhogivedonationstothestreamersoften
YouTuber’ssheerintentionortaste.”
prefer those who make such suggestive and even harmful
videos, if not to as an extreme extent as those cases, to
ⓒPixarbay
people who make widely uplifting content. This leads to
the current trend of the OTT platform: they are bent on
being sensational and shocking to earn money. This could
severelydamagehumanityandmorality.”
Hence,theKoreaCommunicationsCommitteetooksome
actiontotackletheseatrociousinteractions,includingcalls
for appropriate enactment as well as police investigations.
Even so, people’s desires continue and similar cases have
beeninexorablyrepeateduntilnow.
▲Afterbeingexposed,thepublichasbeencriticizingYouTuberswho
havereceivedpaymentsinsecret.
YouTube
Solution1 Preemptivelegislation
ⓒAfreecaTV,
Prof.Kangsays,“AsImentioned,Koreahasnotasingle
law to prevent harmful contents on YouTube. On the
contrary, Germany enacted Network Enforcement Act in
2017, which is the first law around the world that enables
to punish the operators of online websites and platforms
thatincludefakenews,aswellasitsdistributors.Thislaw
▲ThecontentiousstreamerC(L)frequentlyactsincontroversialways,
andthebannedYouTuber(R)isshowntryingtoputhislegundera
allows that every content on any website or OTT platform
slowlyrunningcar.
can be monitored by the government or the public?when
an illegal information is reported, the site manager has to
delete it within 24 hours. Otherwise, the government can
impose a penalty of 50 million euros (US$58million) at
Cause3 Difficultyinjudgingfalseorright
maximum.ThisistheexactpolicythatSouthKoreaneeds,
advertising
though.”
The most contentious point of the false advertising issue
She continues, “YouTube has a Yellow Mark system, by
wasthattheYouTubershadcompletelyhiddenthefactthat
the way. However, this is an indirect restriction; it only
they were advertising and sponsored for a huge amount of
prevents the marked video from doing paid advertising.
money. Watchers accordingly came to feel that they had
In other words, it prohibits malignant contents by keeping
29
NOVEMBER 2020
31페이지 본문끝
메뉴
현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.