총 44페이지

Culture Insight
canchoosethemusicanindividualwants,withthesongsthatfitone’staste
providedconstantly.Itreflectsone’sowntastes,notthetasteofothers.This
ⓒNaver
ⓒwebdaily
isthereasonthatithasbeenattractingtheattentionofyoungerusers.
In addition, Internet and social media advertisements have big data-
related technologies. In fact, student A from the Division of French
Language said, “When I look around shopping malls to buy certain
products,advertisementsabouttheproductsthatIrecentlysearchedforon
▲
the Internet start appearing on smartphones. It was just amazing at first,
dongA
but now I think it’s better to find what I want more easily through them.”
This makes it easier for college students to find the products they want,
IT
ⓒ2018
andalsohelpsthemtomakereasonablepurchasesbycomparingtheprices
offeredbydifferentretailers.
In addition, Naver provides the Smart Lens Service, a photo-searching
function based on big data. It finds the most similar image to the user’s
▲▲
desiredimagebysiftingthroughavastamountofdata.Forexample,when
Investor
a person takes a picture of a certain flower, it provides the most similar
image,sothatthepersoncanseevariousimagesandinformationaboutthe
ⓒThe
flower.
Financial Technology (FinTech) ! New financial technology aims to
▲▲▲
compete with traditional financial methods in the delivery of financial
ⓒToss
services. It has removed complicated financial procedures that required
public certification in the past and brought about innovative changes in
providing financial services based on Information Technology (IT) such
as mobile, social media and apps. These simple payment services allow
consumers to easily use simple authentication procedures, such as
fingerprintrecognition,whentheyareactuallyspendingmoney.
▲▲▲▲
Collegestudentsareveryactiveinusingmobilepaymentservicessuchas
Kakao Pay, Naver Pay and Samsung Pay that applied FinTech. According
to the DMC Media statistics in 2017, 82.1 percent of people in their 20s
saidtheyareusingthemobilepaymentservices.Thepeoplerespondedthat
theyusetheseservicesbecauseofthevarietyoflocationswherepayment
services are available and the simplicity of the procedure for registering
services. In fact, student B who gave her surname as Kim said, “I think
KakaoPayisquitegoodformakingsimplepaymentswithoutcomplicated
procedures. In the old days, this kind of payment service was not actively
provided,soIhadtoenteracreditcardnumberwith16digitsandenterthe
password. Nowadays, payment is made by taking a fingerprint. It’s really
convenient.”
Toss, a simplified payment application, is also popular with university
▲ Navercreatedacustommusic
students. According to App Ape Analytics, the proportion of Toss users
servicecalledVIBE.Itrecommends
in their 20s is 66.7 percent. One reason for this is that Toss is optimized
differenttypesofmusicaccordingtothe
characteristicsofusers.
fortheabilitytoremitthesmallamountseasily,regardlessofthebank.In
▲▲ SmartLensServicefindsaflower
fact,collegestudentsoftensplitthebillformealsordrinkswithfriends.In
thatisnotwellknown.
addition, they have to remit the small amount of money such as a club fee
▲▲▲ KakaoPayprovidesasimpleand
easypaymentservice.
to a large amount of money such as a student union fee. “Toss is good to
▲▲▲▲ Tossisusedalottoremitasmall
make deals anytime, anywhere with just one click. I think it’s particularly
amountofmoney.
usefulforsomeonelikemewhohasalotofsituationssplittingbillsinthis
regard,”studentLimHye-jinsaid.
29
OCTOBER 2018

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