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Culture Insight
The4IR,howareweenjoyingit?
ⓒNEWSTOMATO
Artificial Intelligence (AI) ! AI is a field of computer science and
information technology that utilizes the senses cognition, and sensibility of
human intelligence through computer technology. The AI includes “natural
language processing” like automatic translation, an “expert system” for
replacing various kinds of human tasks and “photo and voice recognition”
processes.
It is easy to find popular examples of how AI is applied to Google and
smartphones,especiallythosewhichareusedbyuniversitystudents.First,
Google uses this technology for photo classification and editing. Photo
classificationreferstocreatingalbumsbycategorizingtheexistingphotos
according to the photos’ characteristics. For example, AI recognizes the
kindsofpicturesandcategorizesthembyitself,helpingtosortoutphotos
ofthesameperson,andfurtherclassifythemintothesamealbum.
In addition, Google Translator is becoming more and more accurate as
it evolves, and newly added languages are reflected instantaneously so
▲
that they can be used more effectively. Especially, abbreviations and new
VASHEE
coinagesarealsotranslatedcorrectly,indicatingthattheproblemsprevious
translatorshadarebeingremedied.StudentLimHye-jinfromtheDivision
ⓒKIRTI
of Media and Communication said, “I tried new words on a translator to
see if it would be translated. Surprisingly, it was completely translated.
Languageisjustareflectionoftrendsastherearebuzzwordsandgrammar
changes from time to time, and Google Translator seem to have the
▲▲
advantageofapplyingthemquicklytoalwaystranslatebest.”
AI speakers are also very popular in Korea. It offers a variety of
Corporation
services ranging from providing information related to real life to simple
conversational practice pieces in English. In particular, Korea’s search
ⓒLINE
engine Naver developed an AI speaker called Clova. The Clova combines
the AI translation app with a speech recognition engine to enhance the
accuracy of AI speakers. The AI speaker also offers a music streaming
▲▲▲
service, beyond simple conversational capabilities, and information about
weatherandmoviepopularityrankings.
Big Data ! Big data is a technology that collects large amounts of
information which it then stores, manages, and analyzes. In particular,
companies need more data analytical capabilities, such as online and
offline consumers’ behavioral information. There is a trend toward many
services being able to provide and inform consumers of what they need,
▲ GooglePhotosoffersavarietyof
to judge their favorite consumption patterns, and to provide information
convenientfunctionssuchassafe
relatedtotheirdesiresandlikes.
backupandautomaticlabeling.
▲▲ GoogleTranslatorprovides
Big data is being used in social media including YouTube, which are
newlanguageservicesfromvarious
countries.
popular services for those in their 20s. When watching certain videos
▲▲▲ NaverhasreleasedAI
on YouTube, recommended videos appear next to them. These custom
speakerscalledClova.
videos are presented directly on YouTube by analyzing the user’s views
and interests. In addition, VIBE, a personalized music service provided
by Naver, is receiving positive responses. Although it has only been three
months since it was released, with big data technology behind it, the user
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