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In-depth on Culture
top stars in the industry, but as it so happens, they were
Problem1 Excessivecontent:cursing,
guilty of the worst match-fixing with brokers from illegal
sexuality,fakeset-ups
gamblingsitestomakemoney.Theyreceivedapermanent
Different from the traditional TV stations which rigidly
ban from the Korea e-Sports Association (KeSPA) and
restrict cast members and content with prearranged
were expelled for good from the stage. Also, they were
regulations, the OTT platforms have no such regulator.
sentenced to imprisonment and probation, charged with
Even if a problem happens, measures are generally taken
having committed fraud and professional negligence. Not
afterthematteroccurs.
only their fans but also many people were dismayed; their
Accordingly,some“creators”?acollectivewordforvideo
wrongdoingledtoagreatlosstotheentiregameindustry.
uploaders or online streamers from OTT platforms like
Shortly after being discharged from prison, however, Ma
YouTube or Twitch TV?perform provocative, sometimes
startedanonlinestreamingonAfreecaTV,aKoreanOTT
problematicbehaviors,andmakethemtheircontent.Many
platform. This aroused serious backlash because while he
use explicit language, and some make sexual material
usedtobeagamestarwhohadbeenwidelyrespected,he
that alludes to specific body parts of an adult, or blatantly
readily made his crime a travesty by begging for money
showsthem.
from viewers. Alongside Ma, Jin alike started online
The problem is that content is not restricted by a proper
streaming, but he waited a long time after the incident; he
age limit; in particular, the proliferation of cursing has
was careful, and gave a sincere apology to his fans. His
been prevailing to the underaged, without any restraint.
prudence made the public opinion divided. However, as
Thus, the youth, who are considered as ill-equipped with
time went by, he also focused on producing provocative
discernment can watch them without barriers. A YouTube
content,forgettinghisoldregretfulattitude.
video demonstrated this: an eight-year-old intelligence of
Recently,Shin,whousedtobeatop-classsingerandTV
AIreceivedarandomeducationviaYouTubevideos.After
celebrityintheearly2000s,hasbeenstandingatthecenter
that, the AI only cursed, even in front of elderly people,
oftheissue.Despitehisfame,heinflamedpublicangerby
unawareofrightorwrong.
engaginginillegaloverseasgamblingandmanipulatingthe
Immoderate fake shows are another matter. Song,
media, easily known as public fraud, and this put an end
a famous YouTuber who has more than one million
to his career. Still, Mr. Shin started his YouTube channel
subscribers, made a video that complained to a pizza
on Sep. 26, 2020, saying, “I want to start again by giving
placeaboutarudedeliverymanwhostolefoodfromwhat
smallfun.Ialsolookforwardtowittymaliciouscomments
he ordered, so as to “teach him a harsh lesson.” Later, it
from watchers.” Although many have missed him in spite
was revealed out that there was nothing wrong with the
ofhiswrongdoing,peopleshowedmixedfeelingsabouthis
deliverymanortherestaurant,andSongfalsifiedthevideo
comeback.
toreceivehigherviews.Ifthetruthhadnotbeenrevealed,
they would have been branded as wicked frauds, albeit
ⓒAfreecaTV
innocentvictims.
Problem2 Comebackstageforcontroversial
ones
The OTT platform requires only a set of rudimentary
equipmentsuchasamicandvideocamera,ormoresimply
a smartphone; this low entry barrier allows easy startup.
▲BannedprofessionalgamerMaisremovinghiseyebrowonhis
However, it is a double-edged sword: manipulating this
AfreecaTVlivestreaming.
easyaccess,peoplewhobroughtaboutsocialcontroversy?
even criminals who were legally punished?seek a chance
forado-over.
Problem3 Falseadvertising
A typical example is Ma and Jin, who were professional
gamers of the classic online game, Starcraft. They were
The false advertising issue on the OTT platforms was
27
NOVEMBER 2020
top stars in the industry, but as it so happens, they were
Problem1 Excessivecontent:cursing,
guilty of the worst match-fixing with brokers from illegal
sexuality,fakeset-ups
gamblingsitestomakemoney.Theyreceivedapermanent
Different from the traditional TV stations which rigidly
ban from the Korea e-Sports Association (KeSPA) and
restrict cast members and content with prearranged
were expelled for good from the stage. Also, they were
regulations, the OTT platforms have no such regulator.
sentenced to imprisonment and probation, charged with
Even if a problem happens, measures are generally taken
having committed fraud and professional negligence. Not
afterthematteroccurs.
only their fans but also many people were dismayed; their
Accordingly,some“creators”?acollectivewordforvideo
wrongdoingledtoagreatlosstotheentiregameindustry.
uploaders or online streamers from OTT platforms like
Shortly after being discharged from prison, however, Ma
YouTube or Twitch TV?perform provocative, sometimes
startedanonlinestreamingonAfreecaTV,aKoreanOTT
problematicbehaviors,andmakethemtheircontent.Many
platform. This aroused serious backlash because while he
use explicit language, and some make sexual material
usedtobeagamestarwhohadbeenwidelyrespected,he
that alludes to specific body parts of an adult, or blatantly
readily made his crime a travesty by begging for money
showsthem.
from viewers. Alongside Ma, Jin alike started online
The problem is that content is not restricted by a proper
streaming, but he waited a long time after the incident; he
age limit; in particular, the proliferation of cursing has
was careful, and gave a sincere apology to his fans. His
been prevailing to the underaged, without any restraint.
prudence made the public opinion divided. However, as
Thus, the youth, who are considered as ill-equipped with
time went by, he also focused on producing provocative
discernment can watch them without barriers. A YouTube
content,forgettinghisoldregretfulattitude.
video demonstrated this: an eight-year-old intelligence of
Recently,Shin,whousedtobeatop-classsingerandTV
AIreceivedarandomeducationviaYouTubevideos.After
celebrityintheearly2000s,hasbeenstandingatthecenter
that, the AI only cursed, even in front of elderly people,
oftheissue.Despitehisfame,heinflamedpublicangerby
unawareofrightorwrong.
engaginginillegaloverseasgamblingandmanipulatingthe
Immoderate fake shows are another matter. Song,
media, easily known as public fraud, and this put an end
a famous YouTuber who has more than one million
to his career. Still, Mr. Shin started his YouTube channel
subscribers, made a video that complained to a pizza
on Sep. 26, 2020, saying, “I want to start again by giving
placeaboutarudedeliverymanwhostolefoodfromwhat
smallfun.Ialsolookforwardtowittymaliciouscomments
he ordered, so as to “teach him a harsh lesson.” Later, it
from watchers.” Although many have missed him in spite
was revealed out that there was nothing wrong with the
ofhiswrongdoing,peopleshowedmixedfeelingsabouthis
deliverymanortherestaurant,andSongfalsifiedthevideo
comeback.
toreceivehigherviews.Ifthetruthhadnotbeenrevealed,
they would have been branded as wicked frauds, albeit
ⓒAfreecaTV
innocentvictims.
Problem2 Comebackstageforcontroversial
ones
The OTT platform requires only a set of rudimentary
equipmentsuchasamicandvideocamera,ormoresimply
a smartphone; this low entry barrier allows easy startup.
▲BannedprofessionalgamerMaisremovinghiseyebrowonhis
However, it is a double-edged sword: manipulating this
AfreecaTVlivestreaming.
easyaccess,peoplewhobroughtaboutsocialcontroversy?
even criminals who were legally punished?seek a chance
forado-over.
Problem3 Falseadvertising
A typical example is Ma and Jin, who were professional
gamers of the classic online game, Starcraft. They were
The false advertising issue on the OTT platforms was
27
NOVEMBER 2020
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