총 40페이지

27
In-depthReportonCulture
Marketing Research Institute: “Fundamentally,
readers play the key role in our line of business
involving literary works. However, the scope of
theirattentionisstillsominisculethatthebusiness
ofpublishingliteraryworksremainweak.”
What’sthesolution?
There are some politics involved in providing
support for writers. The funding is determineed
by the Art Council of Korea, which is a national
techniques while teachers who are currently
institution, and, others aimed at their respective
authorsarelikelytoinfusetheirliterarypreference
local communities like Busan and Incheon
into students, thus curbing their imagination and
FoundationsforArts&Culture. Thepoliticsthus
making it difficult for them to find new esthetic
works both nationally and locally. For example,
values. Therefore, he argues, schools should focus
theygivemoneyforbookstocompaniestopublish
on lectures which can help students develop their
the works of literary writers. They also operate
imaginative,creativethinking.
a guest House where writers gather to establish
GangKyung-seok,alsoaliterarycritic,suggested
connectionswithoneanother.
that Korean literature go abroad. He said that
Literary contests need to change to attract a
going overseas would be “an effective way to
wide range of readers with attention their various
overcome limitations of the domestic market
and distinctive tastes and preferences. “In Japan,
whose readership is weak. So if works of Korean
there are literary awards like the Naoki and
literaturearesoldinforeigncountries,thenumber
Akutagawa Prize, but they operate in different
of readers at home will increase.” He added that
ways.Forinstance,thestaffofabookstorechoose
to introduce our works to foreigners, the content
the winner, and the awards are limited to one
of literary works should cover a broader subject
genre. That’s why the contests can maintain their
matter that foreign readers can understand and
strength,”saidHanGi-ho.
find impressive.” Some critics believe that many
Literary critics also need to involved more
Koreanliteratureworksaretooregionallyoriented,
actively to help promote Korean literature.
being tied to Korean modern history. However,
In America, for instance, the critics work as
this does not mean that the writers should avoid
journalists so they don’t have to worry about
Korean material to export their works overseas.
additional jobs. The publishers in Korea should
Instead, they can think about how to make
also keep a keen eye on emerging writers without
foreigners understand Korean things. Although
beingtoomarketoriented.
“Take Good Care of Mom” by Shin kyung-suk
Ontheotherhand,writersshouldworkharderto
is strongly tinged with Korean ethos, it is selling
raisetheirquality.Today,ahugenumberofwriters
in 15 different countries thanks to its universal
whowinincontestscomefromthedepartmentsof
undercurrentsofempathy.NovelslikeMomcould
creative writing in universities. Go Myung-chul, a
potentially set a new type of genre appealing to a
literary critic, had this to say: “There is no doubt
larger audience as we try to build up a readership
thatuniversitydepartmentsofcreativewritinghelp
abroad.
Korean literature to grow.” But he added saying,
“Did the quantitative development enhance the
quality of literature?” He stressed the importance
ofimprovingtheeducationalsystem.Hesaidmany
writingclassesareexcessivelyengagedinpractical
eunjo814@hufs.ac.kr
2010
MARCH

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