총 36페이지

27
T&CTower
provide content through their on-line
Employees of Playlime
Argus
markets. The logic behind this strategy
hold a presentation on the
The
game software company’s
is that promoting familiar brands will
/
business plan for open
Ho-jun
helpattractagreaternumberofusers.
markets at the Convention
and Exhibition Center in
Jang
SeoulonSept.4.
MobileDevicesforAppStore
While most predictions point to
the rapid growth of the smart phone
industry, currently only some 500,000
outof20millionregisteredmobileusers
own smart phones. The figure translates
to roughly 0.9 percent of the domestic
cost of downloads from the T Store,
fees for each application. In addition to
mobile phone market. Among smart
which charges 3.5 won per kilobyte.
the3.5wondownloadingfee,SKTearns
phone users, some 400,000 are signed
Going by these rates, downloading
more than three times the revenue of
withSKT,followedby100,000withLG
a 2-megabyte game will cost users
developers.”
Telecomand50,000withKT.
anywherefrom7,000wonto8,000won,
Such low numbers are the result of
which is double the actual cost of the
GovernmentRestrictions
an absence of an efficient wireless
game.
The Korea Communications
broadband connection. Establishing the
Commission’s 2008 report showed that
necessary infrastructure for high-speed
game and music software occupy the
SupportforSoftware
wireless Internet connections such as a
largest share of the domestic mobile
Developers
Wi-Fi network will help to promote the
Digital Times recently published
content market. This fact raises a key
growthofthesmartphonemarket.Most
a table showing the competitiveness
issue, namely that each game must first
mobilecompaniesarereluctanttoinstall
of companies which manage their
be rated by the government’s Game
a nationwide Wi-Fi network, however,
own application markets, including
Rating Board. While the government
for fear of lost revenue. Moon Hyung-
the provision of software development
body said on Sept. 4 that application
chul,acolumnistwiththelocalwebzine
kits (SDK) that allow programmers to
procedures would be simplified, such
PlayPC, says mobile companies “have
make applications. Apple and Google
measured will only effect games with
garnered tremendous revenue from
both offer advanced SDK tools, which
an “ALL” rating. Registration fees
charges for calls and data usage. Since
first went through a prolonger period
are another obstacle for individual
wireless Internet technology cannot be
of research and development, while
programmers.
monopolized by certain companies, it
local providers like Samsung do not.
wouldbehardtoearnasmuchwithWi-
(Samsungrecentlyannouncedthelaunch
AStitchinTimeSavesNine
Fiinternetservice.”
ofanewkitforprogrammersinAugust,
Launching an App Store marks only
thoughitisstillabetaversion.)
the beginning stage of developing the
Another key component to advancing
mobilecontentmarket.Afterthesuccess
TheBurdenofCallCharge
Service providers offer a variety of
themobilemarketisthefairdistribution
of Apple, Korean telecommunication
charges for smart phone users who
of revenues to individual developers, as
companies followed suit, though as
download content from their sites. A
well as providing them with appropriate
shown, their services contain some
closer look at these charges, however,
SDKs. A standard rule in revenue
crucial flaws. Local providers must take
reveals discrepancies between users of
distribution between developers and
into account such steps as reducing
smartphonesandothermobileusers.For
marketprovidersisthe7-to-3ratio.Most
charges for data transfers, increasing
instance, SKT provides its “Data Zone
domestic companies have announced
the supply and interoperability of smart
Free”service,whichcharges13,500won
that they would follow the rule, though
phones and providing developers with
permonthbutisnotavailabletousersof
developers are wary of being charged
moreopportunitiestosupplysoftware.
smartphones,whomustpay23,500won
hidden fees. Jang Jeong-woo, a reporter
per month to use the companies’ NET
with the Electronic Times, points out
1000 service. In addition, customers
thatinthecaseofTStore,“SKTcharges
have expressed frustration with the high
developers 100,000 won in registration
firestorm@hufs.ac.kr
OCTOBER 2009

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