총 36페이지

27
In-depth
isperformedsaidthat“discountingisnotfor
maintenance.” However, people didn’t have
could already qualify for similar discounts
the members, but for the playhall
a chance to see the contract details because
forticketingasnon-membersonthewebsite
advertisement.”
they are rushed and distracted when making
such as Inter Park. Second, many
The salespersons do not explain details of
the purchase on a busy street. The card that
performance applicants can get a discount
the card that they sell. To see a movie at a
peopledonotknowhowtouseremains
throughfreesitesorinternetcafes.If
discount,onehastogothroughcomplicated
aburdeninmember’spurses.
one uses SKT or KTF
process to be approved as a member and
membership card and a
Problemsincontents
moreover a reservation on the web. Most
credit card, one can see
people purchasing culture cards don’t know
Asmentionedabove,the
performance at a
about this process. When members regret
firm hawks the cards on
special price. For
joining and call for a refund the company
theroadjusttogainmore
instance, the musical
refuses.Incaseofarefund,aftertheprocess
members. According to
“Nonsense”
is
ofregistration,thenewmembersarenotable
theSBSprogram“Trick,”
reduced by half.
to contact the person in charge. One of the
the number of the
However the price is
new members, ID “Doldmin,” said “even
distributed cards is 50
similar even when
s
though I got connected to the customer
thousand.Inotherwords,the
purchased through the
service people, the company delay day after
numberofthemembersexceeds
Internet.
day making the customer tired and give up
that of the performances. However,
As a result, there are
trying.” Members receive a receipt when
in spite of this situation, the company
exaggerations and false claims in the
purchasingtheculturecardthatstatesonthe
promotes the cards with special events,
marketingprocess.Thereisnoreasontopay
back, “This is nonrefundable because the
invitingonlythanfrom50to100topeople.
and sign up for a card when there are no
registration fee is used for service
In fact, they collect everyday, members
merits or advantages. Therefore the cards
steadily. The fact that there are insufficient
original aim of increasing peoples’ cultural
performancestocaterforthelargenumberof
activities is not present. It is no more than a
members means that culture card is nothing
lie.
butawasteofmoney.
Thewayresuscitate
The service isn’t distinguishable from any
Culturecard
other sites who offer the same benefits for
members and nonmembers alike. Two
Originally the main idea of the Culture
promoted benefits the card provides are free
Card,wastoofferavarietyofperformances
tickets and discounts. Although members
for a low price and induct public interest
want free invitations, they are very difficult
toward them. It was to raise the quality of
toget.Toomanymembersaresigned-upon
performances and give chances to up and
the streets. To use a skillful discount
coming performers. If applied properly, this
service, the members have to
foundation will make ultimately accelerate
check the information for
Korea’s cultural performances. From this
following reasons.
prospect, Culture Card must really pay
First, they
attention to Cultural service. Therefore,
gathering members is not the current
problem.
Peopleinterestedinsuchthingasplaysor
musicals have heard about the “Sarang
Ticket.” which its effects are practical, the
culture ticket is just ostentatious. Culture
Cardcompaniesjustrecruitnewmembers.It
will be hard for them to refute the criticism
thattheirgoalispureprofiteering.Inthepast,
“c” company issued cards that have no
benefits for Korean culture, only blind
commercialism. Prevention of sham cards
and through suitable advertisements the
number of people who enjoy culture will
increase.
natsu@hufs.ac.kr
SEPTEMBER 2007

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