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Culture Insight
YouTube
TV
Afreeca
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▲ Dae Do-seo-kwan and Ssin-nim works on a YouTube creator promotion
▲ BJonAfreecaTVbroadcastsherselfeating.
campaign.
a little equipment, an interesting subject for the producer and
Just like this, I think one of the main reasons that one-man
creative ideas. In other words, unlike the mainstream media,
mediaisgettingattentionforisthediversityofitscontentsand
one-man media has lower entry barriers because it provides
concepts.”Itisnotonlythisstudentthatfeelspositiveaboutthe
an environment that producers can focus on what they make
diversityoftopicsinone-manmedia.
withoutconsideringotherrestrictions.
The so called mainstream media has very limited subjects
theycancoverduetobroadcastingreviewregulations,program
formations and more. In contrast, one-man media has greater
Easilyaccessibletoviewers
optionsandwhethertheproducersucceedsinthisfieldornotis
Modern people, especially those in their twenties, are well
solelydependentuponviewers.
exposed to the Internet, smartphone applications and SNS
As one-man media got popular due to its various contents,
whicharealleasilyreachablebyone-manmedia.
mainstream media also saw the necessity of this, rather than
Oneofthemosttypicallyexposedgroupsiscollegestudents.
just following the fixed form of existing media. Now they are
Lee Ji-won, a student majoring in Japanese Literature and
bench marking one-man media and applying it to theirs. The
Culture ‘15, said, “Because my friends press ‘like’ on some
representative example of this case is “My Little Television,”
posts and sometimes even tag me on particular posts on
whichusesAfreecaTV’sconcept.
Facebook, even if I do not deliberately find and watch the
contents, I have lots of chances to reach such media.” In this
Two-way communication between producers and
way,wearenowabletoreachtheplatformsveryeasilyandthis
viewers
formofmassmediaisseamlesslypervadingourlives.
Media, until now, has focused on asking viewers their
opinionsonlytoreferencethemwhenmakingthenextproduct.
Varioustopicsusedinone-manmedia
However, the opinions were not immediately reflected in
LeeJi-wonalsosaid,“CableTVchannels,suchasOliveTV,
programs.
On Style or tvN, are outstanding public TV channels in that
One-man media producers, on the other hand, reflect their
they try to cover many more varied subjects and concepts.
wants immediately and even in real time. For example, one-
manproducersusingtheAfreecaTVplatformapplyreal-time
opinions or wants that the viewers write on chatting windows
during the broadcasting hours. Producers using YouTube as a
Along with the development of digital
platform also actively apply followers’ wants, for example, by
readingtheircommentsaboutwhattheywantforthenextclip.
media, people felt the current media
Ssin-nim recently asked her followers for ideas on celebrity
did not fulfill their desires.
makeup that matches red dyed hair, and received many
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