총 36페이지

26 T&CTower
Fixing Leaks before Entering
the On-line Content Ocean
Korean Mobile Telecommunication
Industries Enter into Mobile Application Market
ByJangHo-jun
app stores with various mobile devices.
successful of its kind. The success of
Programs available on Apple Inc.’s App
Apple’son-linestoreisdueinlargepart
Associate Editor of Theory & Critique
Store, for example, can only be used
to the company’s innovative mobile
O
Section
with Apple products such as the iPod
devices, including the popular iPod and
n-line application stores allow
touch and iPhone. T Store, operated by
iPhone models, to the user friendliness
users to browse and download
SK Telecom, is more flexible when it
of its software and to its unlimited
variouskindsofinformationor
comes to the interoperability of its app
network use. Since its launch on July 1,
entertainment-based software programs
store programs with mobile devices,
2008,overabillionprogramshavebeen
registered by individual developers or
includingbothsmartphonesanddevices
downloaded from the site, while for
companies. Many of the applications
not equipped with their own operating
August alone the revenue from its on-
available are tailored for use with so-
systems.
linesalesreachedsome250billionwon
calledsmartphones,whichfunctionlike
(US$209million).
small computers with built-in operating
Apple’s success prompted a rush by
RiseofParticipation
systems(OS).
The term “app store” originated from
telecommunications companies into
Companies have different rules
Apple Inc.’s on-line market. Although
the on-line application market. Korean
regarding the compatibility of
several small stores pre-dated Apple’s,
companies joined the move, with SK
applicationsavailableontheirindividual
the company’s proved to be the most
launching its T Store on Sept. 8 and the
Samsung Application Store opening in
Britain, France and Italy on Sept. 14.
SKCommunicationsplanstoopenedits
NateAppStoreonSept.30.
Experts say the decision to enter the
on-line application market was made
in order to improve wireless mobile
Internet services and by the fact that
the growth of the smart phone industry
will likely lead to growing demand for
applications.
But on-line stores operated by Korean
mobileprovidersdifferinseveralaspects
www.apple.com
from their foreign counterparts. Local
mobile companies allow a diverse array
of software manufacturers to freely
Apple’sAppStoreremainsthebiggestmobilecontentmarket.
www.theargus.org

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