총 36페이지

26
In-depth
Good
benefitin
disguise
v
Culturecardlures
andcheatspeople
Whatistheproblem?
By HwangKyeong-mi
culturecard,eventhoughitcost10,000won
Reporterof TheArgus
“Culture card” marketers advertise that
she insists that she is a victim of fraud. She
members can use this card almost
asked for an apology but the company
everywhere, including concerts and movies,
refused.Thesehawkerscontinuetheirdodgy
N
owadays, as people’s interests and
becausetheyneedimpressivesales-pitchesto
card-salepracticesonthestreets.
number of cultural services
attract members. Instead of giving
Theexplanationisthatmembersknowthat
increase, many kinds of cards are
information on the card, the marketers are
the card qualifies members to a limited
coming up. These cards seem really useful.
onlytryingtogetpeopletojoin,sayingthey
number of cultural events. However with
However, these cards are becoming
cancheckoutthedetailsonthenet.
closerinspection,contrarytotheexplanation,
increasingly problematic due to the sales-
For example, on Korea Customer Agency
actualfreeperformancesarelessthan10and
pitchesofacompanyofferingthecard.Why
web page, one customer with ID “ksj247”
discountedshowsarebetween10and20.
areculturecardsgoingwrong?
wrote a complaint about the culture card.
Moreover, the registration fee includes a
While in Myeong-dong a culture card
supporting charge for theaters so members
Culturecard’soriginalmeaning
representative approached and asked her to
canreceivediscountsorspecialrewards.The
“CultureCard”wasmadefortworeasons;
join.“ksj247”doubtedthecardandsaidshe
advertisers point to posters that claim, “our
theyoffermoreperformancesatlowerprices,
didn'thaveenoughmoneytojoin.Thisledto
company supports this performance that
andtoprometheanabundantculturallife.Ifa
the salesman to shout, “I’ll give you a
memberscanenjoy.”Howeveritisnottrue,
person goes to see a movie, one will pay a
discount, 10,000 won not 20,000 won.” She
there is no support and the registration fee
fixed price, but when one gathers many
thoughtitwasagoodchancetojoinsinceit
givesnothing.
people,about30ormore,itispossibletosee
was half price and only for her. However,
The members have to pay a cost, part of
itforalowerprice.Culturecardhasthesame
latter she learned from the card’s webpage
whichcontainsalevytosupporttheatersthat
principle. To qualify for the promotion, one
thattherearetwokindsofmemberships.Six
providetheperformances.However,thereis
should pay a joining fee, a monthly fee and
month membership gives members services
apossibilitythatthisisnottrue.Forexample,
other fees to the card issuers. Fees vary
and three month membership only gives
the corporation says that it gives members a
between companies and the provided
access to movie previews. Since “ksj247”
50 percent discount on the famous musical
performancesalsodiffer.
was never sufficiently informed about the
“Nonsense.” Changjohall where “Nonsense”
www.theargus.org

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