총 44페이지
27페이지 본문시작
Caduceus
Argo-Fisheries&FoodTradeCorporationInformation(KATI)
monitor and control cultivation through the Internet via
indicates that the distance benefit is set up as a strength of
the digitalization of the farm. Compared to traditional
SWOT. Korea is located close to coastal cities and high-
agriculture, it has been digitized and the convenience is
incomecitiesinChinalikeBeijingorHongKong,whichlends
greatly improved, but setting and controlling the environment
a geological benefit and transportation convenience. In other
still depend on human knowledge and experience. Next, the
words,itismorecompetitiveintermsofthereducedcostsand
second generation uses a decision support system for optimal
maintenanceoffreshness.Forexample,Americanstrawberries
production through artificial intelligence and big data such as
take three days to be delivered to customers, whereas it takes
biometricinformationofanimalsandplants.Insteadofhaving
12 hours from Korea to China. Moreover, Chinese customers
individual high-performance computer systems for machine
prefer healthy eating habits to avoid modern ailments like
learningandartificialintelligence,farmershavereducedcosts
diabetes, high blood pressure or obesity. For them, Korean
and increased productivity by utilizing cloud systems. The
eating culture is known as being healthy, which is useful in
second generation is settling down and is currently targeting
marketing.
the third generation. The third-generation smart farm is a
system that adds complex energy management and smart
agriculturalworkcomparedtothesecondgeneration.Through
sensor information and device control, energy from heaters,
ForthebrightfutureofKoreanfruit
geothermal heat, solar heat, and thermal insulation materials
will be managed, and robotic agricultural machines and
1. Diversificationandincreaseofvarieties
Although many of the goals for the distribution of
automaticcontrolsystemswillbeintroduced.
strawberries’ varieties have been achieved, the goal is to
diversify such that the distribution of one variety is less
3.Exportsector
concentrated. when a variety is concentrated, it is vulnerable
It is necessary to activate overseas online sales channels to
againstpestsanddiseases.
promote exports. The MAFRA announced that, “We will
Koreanpearshavetwochallenges?diversifyingvarietiesand
eagerly support Korea’s food exports by establishing Korean
increasing the self-sufficiency rate. One thing that consumers
Food Centers in Southeast Asia, as it is held last year in
are still familiar with is Shingo, and although there are many
China’s online shopping mall “Hermassensheng.” The online
other varieties, it takes time for it to settle in the farmhouse.
export meeting will be held to listen to the difficulties of
According to researcher Chung, “Varieties such as Super
farmers and industries on a regular basis. They promised to
Gold and Greensys are already receiving good reviews from
strengtheninformationresearchineachmarketbyconducting
consumers. The number of farmers and consumers who are
anin-depthsurveyofconsumptiontrendsinothercountriesto
looking for Korean pears based on their newfound popularity
respondtotherapidlychangingexportenvironment.
isalsoincreasingsignificantly,thecultivationareaisjustnow
In order to continue exporting Korean fruits, there
increasing,sotherearenotenoughtomeetthedemand.”
is a need for gaining more awareness to be preceded.
Currently countries consuming Korean fruits are limited to
Southeast Asia, Russia, and the United States. Establishing
2.Developmentofcultivationtechnology
a differentiated brand is necessary for Korean fruits to
Thirdgenerationsmartfarm
Smart farms are evolving. With the first-generation smart
benchmark and secure the items and countries that have
farm,whichappearedin2016,itbecamepossibletoremotely
alreadysuccessfullyenteredtheoverseasmarket.
ThereisawiseFrenchsaying:“Workhasbitterroots,butitproducessweetfruit.”Theprocessbywhichfruitsowsseeds
andbearsfruitisoftencomparedtoourlifeexperiences.Thefruitsweseeatthesupermarketlookprettyandtastegood,
buttremendouseffortgoesintothewholeprocessofresearchandcultivationtomakeitso.TheArgushopesthatthereaders
willgleanthroughthisarticlehowKoreanfruithasrisentoitscurrentposition.Fruittastesbetterifyouknowmoreaboutit,
sowhydon’tyoutrytofindoutmoreaboutdeliciousfruits?
gch05532@hufs.ac.kr
25
MARCH 2021
Argo-Fisheries&FoodTradeCorporationInformation(KATI)
monitor and control cultivation through the Internet via
indicates that the distance benefit is set up as a strength of
the digitalization of the farm. Compared to traditional
SWOT. Korea is located close to coastal cities and high-
agriculture, it has been digitized and the convenience is
incomecitiesinChinalikeBeijingorHongKong,whichlends
greatly improved, but setting and controlling the environment
a geological benefit and transportation convenience. In other
still depend on human knowledge and experience. Next, the
words,itismorecompetitiveintermsofthereducedcostsand
second generation uses a decision support system for optimal
maintenanceoffreshness.Forexample,Americanstrawberries
production through artificial intelligence and big data such as
take three days to be delivered to customers, whereas it takes
biometricinformationofanimalsandplants.Insteadofhaving
12 hours from Korea to China. Moreover, Chinese customers
individual high-performance computer systems for machine
prefer healthy eating habits to avoid modern ailments like
learningandartificialintelligence,farmershavereducedcosts
diabetes, high blood pressure or obesity. For them, Korean
and increased productivity by utilizing cloud systems. The
eating culture is known as being healthy, which is useful in
second generation is settling down and is currently targeting
marketing.
the third generation. The third-generation smart farm is a
system that adds complex energy management and smart
agriculturalworkcomparedtothesecondgeneration.Through
sensor information and device control, energy from heaters,
ForthebrightfutureofKoreanfruit
geothermal heat, solar heat, and thermal insulation materials
will be managed, and robotic agricultural machines and
1. Diversificationandincreaseofvarieties
Although many of the goals for the distribution of
automaticcontrolsystemswillbeintroduced.
strawberries’ varieties have been achieved, the goal is to
diversify such that the distribution of one variety is less
3.Exportsector
concentrated. when a variety is concentrated, it is vulnerable
It is necessary to activate overseas online sales channels to
againstpestsanddiseases.
promote exports. The MAFRA announced that, “We will
Koreanpearshavetwochallenges?diversifyingvarietiesand
eagerly support Korea’s food exports by establishing Korean
increasing the self-sufficiency rate. One thing that consumers
Food Centers in Southeast Asia, as it is held last year in
are still familiar with is Shingo, and although there are many
China’s online shopping mall “Hermassensheng.” The online
other varieties, it takes time for it to settle in the farmhouse.
export meeting will be held to listen to the difficulties of
According to researcher Chung, “Varieties such as Super
farmers and industries on a regular basis. They promised to
Gold and Greensys are already receiving good reviews from
strengtheninformationresearchineachmarketbyconducting
consumers. The number of farmers and consumers who are
anin-depthsurveyofconsumptiontrendsinothercountriesto
looking for Korean pears based on their newfound popularity
respondtotherapidlychangingexportenvironment.
isalsoincreasingsignificantly,thecultivationareaisjustnow
In order to continue exporting Korean fruits, there
increasing,sotherearenotenoughtomeetthedemand.”
is a need for gaining more awareness to be preceded.
Currently countries consuming Korean fruits are limited to
Southeast Asia, Russia, and the United States. Establishing
2.Developmentofcultivationtechnology
a differentiated brand is necessary for Korean fruits to
Thirdgenerationsmartfarm
Smart farms are evolving. With the first-generation smart
benchmark and secure the items and countries that have
farm,whichappearedin2016,itbecamepossibletoremotely
alreadysuccessfullyenteredtheoverseasmarket.
ThereisawiseFrenchsaying:“Workhasbitterroots,butitproducessweetfruit.”Theprocessbywhichfruitsowsseeds
andbearsfruitisoftencomparedtoourlifeexperiences.Thefruitsweseeatthesupermarketlookprettyandtastegood,
buttremendouseffortgoesintothewholeprocessofresearchandcultivationtomakeitso.TheArgushopesthatthereaders
willgleanthroughthisarticlehowKoreanfruithasrisentoitscurrentposition.Fruittastesbetterifyouknowmoreaboutit,
sowhydon’tyoutrytofindoutmoreaboutdeliciousfruits?
gch05532@hufs.ac.kr
25
MARCH 2021
27페이지 본문끝
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