총 36페이지
27페이지 본문시작
Social Insight
Park Jung-in, the assistant manager of the
Japan
promotion team at Samjin Food, number one
ⓒAnak
fishcake preduction company in Korea, said
“The reason that sushi, one of the most popular
Japanese food, was successful in the world market
was because not only did it sell sushi, but it also
createdasettlesushiculture.Justasfishcakebakery
products have changed the perception of fishcakes,
fishcakes have the potential to settle into a culture.
Although fishcakes are a processed food, Samjin
Food will work for fishcakes to become a part of a
▲Thereareavarietyoffiskcakechoices.
consumptionculturesuchasbreadandcoffee.”
Achievingenvironmentallongevity
The Korea Fisheries Resources Agency strives for sustainable use of marine resources and works to maintain a
healthy and rich fishing grounds. The Korea Fisheries Resources Agency is creating a coastal marine ranch that is a
projecttocreateamodelofasearanchsuitableforthecharacteristicsofeacharea.Theagencyplanstopromotethe
production of fishery resources and revitalization of the local economy through the creation of resources for coastal
fisheries.In2006,itsettledinfourcitiesofGangneung,Gunsan,GeojeandSeo-gwi-poandby2020planstosettlein
atotalof50potentiallocations.
Thereisanecessityforoceanandseashorereforestationprojectstoreduceexcessivepollutantsflowingintocoastal
waters. Also, it is important to enhance the effectiveness of ocean reforestation by exploring new types of marine
plantsthatcanadapttotherisingseatemperaturecausedfromtheglobalclimatechange.Forexample,theartificial
reefprojectsareman-madestructuresplacedintheseatoattract,protect,andcultivatemarineorganisms.Thatisone
ofthemainmethodsofcreatingmarineresources,utilizingtheenvironmentandcharacteristicsofmarinelife.
Raisingawarenessthroughadvertisements
The Korea Fisheries Association is promoting for an export marketing, national
ⓒK-FISH
brand creation and management, and supporting the acquisition of international
certification in order to explore overseas markets for Korean fishery products.
K-FISH’s brand and product promotion videos are translated into various
languages,andK-FISHalsofeaturesinpromotionalvideosduringcommemoration
ofthePyeongChangWinterOlympics.
▲AcaptureoftheK-FISHpromotion
Moreover, the MOF is trying to widen the scope of opportunities for overseas
videoatthePyeongChang2018
consumers to directly consume Korean fishery products. On Aug. 23, 2018, MOF
WinterOlympics.
launchedasnacksetsconsistingoffishcakes,softdrinksandpopcornat10oftheChinesemovietheaters(CGV).In
particular, the MOF is planning to increase recognition of fish cakes through discount events and advertisements in
CGV. The MOF plans to promote Korean fishery products in a variety of other ways, including participating in the
Singaporebeerfestivalas“gim-mac,”seaweedandbeerinKorean,andlinkingthemtooverseasKoreanrestaurants.
Ariel was constantly unsatisfied with the ocean she was living in, and her friend Sebastian the crab was
tryingtotellherthattheseaweedisalwaysgreenerinsomebodyelse’slake.AlotofpeoplesaythatKoreaisa
countrywithoutanynaturalresources;however,naturalresourcesarenotalwaysmineralsandoilsbutcanalso
bemarineproducts.Korea’soceansarefilledwithadiverserangeofmarineanimalsthathavebeenoneofour
mainsourcesoffoodforthepastfewcenturies.Sometimesweforgettobethankfulforwhatwearegiven,and
takethingsforgrantedbecauseKorea’sseaweedmaylookgreenerfromsomebody’selsesea.
soohyun1207@hufs.ac.kr
25
MAY 2019
Park Jung-in, the assistant manager of the
Japan
promotion team at Samjin Food, number one
ⓒAnak
fishcake preduction company in Korea, said
“The reason that sushi, one of the most popular
Japanese food, was successful in the world market
was because not only did it sell sushi, but it also
createdasettlesushiculture.Justasfishcakebakery
products have changed the perception of fishcakes,
fishcakes have the potential to settle into a culture.
Although fishcakes are a processed food, Samjin
Food will work for fishcakes to become a part of a
▲Thereareavarietyoffiskcakechoices.
consumptionculturesuchasbreadandcoffee.”
Achievingenvironmentallongevity
The Korea Fisheries Resources Agency strives for sustainable use of marine resources and works to maintain a
healthy and rich fishing grounds. The Korea Fisheries Resources Agency is creating a coastal marine ranch that is a
projecttocreateamodelofasearanchsuitableforthecharacteristicsofeacharea.Theagencyplanstopromotethe
production of fishery resources and revitalization of the local economy through the creation of resources for coastal
fisheries.In2006,itsettledinfourcitiesofGangneung,Gunsan,GeojeandSeo-gwi-poandby2020planstosettlein
atotalof50potentiallocations.
Thereisanecessityforoceanandseashorereforestationprojectstoreduceexcessivepollutantsflowingintocoastal
waters. Also, it is important to enhance the effectiveness of ocean reforestation by exploring new types of marine
plantsthatcanadapttotherisingseatemperaturecausedfromtheglobalclimatechange.Forexample,theartificial
reefprojectsareman-madestructuresplacedintheseatoattract,protect,andcultivatemarineorganisms.Thatisone
ofthemainmethodsofcreatingmarineresources,utilizingtheenvironmentandcharacteristicsofmarinelife.
Raisingawarenessthroughadvertisements
The Korea Fisheries Association is promoting for an export marketing, national
ⓒK-FISH
brand creation and management, and supporting the acquisition of international
certification in order to explore overseas markets for Korean fishery products.
K-FISH’s brand and product promotion videos are translated into various
languages,andK-FISHalsofeaturesinpromotionalvideosduringcommemoration
ofthePyeongChangWinterOlympics.
▲AcaptureoftheK-FISHpromotion
Moreover, the MOF is trying to widen the scope of opportunities for overseas
videoatthePyeongChang2018
consumers to directly consume Korean fishery products. On Aug. 23, 2018, MOF
WinterOlympics.
launchedasnacksetsconsistingoffishcakes,softdrinksandpopcornat10oftheChinesemovietheaters(CGV).In
particular, the MOF is planning to increase recognition of fish cakes through discount events and advertisements in
CGV. The MOF plans to promote Korean fishery products in a variety of other ways, including participating in the
Singaporebeerfestivalas“gim-mac,”seaweedandbeerinKorean,andlinkingthemtooverseasKoreanrestaurants.
Ariel was constantly unsatisfied with the ocean she was living in, and her friend Sebastian the crab was
tryingtotellherthattheseaweedisalwaysgreenerinsomebodyelse’slake.AlotofpeoplesaythatKoreaisa
countrywithoutanynaturalresources;however,naturalresourcesarenotalwaysmineralsandoilsbutcanalso
bemarineproducts.Korea’soceansarefilledwithadiverserangeofmarineanimalsthathavebeenoneofour
mainsourcesoffoodforthepastfewcenturies.Sometimesweforgettobethankfulforwhatwearegiven,and
takethingsforgrantedbecauseKorea’sseaweedmaylookgreenerfromsomebody’selsesea.
soohyun1207@hufs.ac.kr
25
MAY 2019
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