총 32페이지

Culture Insight
Night Live Korea (SNL Korea), a Korean TV program, at the
Whatisone-manmedia?
beginningof2015.
One-man media is a new kind of media that shares
information with people and helps to quickly shape public
Whyisitcontinuouslygrowing?
opinion via various of platforms and Social Networking
Services (SNS). Nowadays, this is not just limited to public
sentimentonpoliticalissues,butalsohandlesvarioustypesof
news
Numberofone-manchannels
sharableinformationsuchascooking,fashion,productreviews
MK
among30mostpopularchannelsonYouTube
and games. The biggest difference between one-man media
ⓒ
and other types of media is that this is done by one person.
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Most existing media requires professionals to deal with the
cameras,stagelightingandscripts,butthistypeofmediaisall
completelydonebyoneperson.
10
For example, YouTube is a globally typical one-man media
7
platform. It was made to ease in the sharing of videos, and so
amateurbroadcastersuseittouploadtheirvideosandcontinue
(estimated)
3
theirone-manmediabypeoplewhosubscribetotheirchannels.
Ssin-nim, a famous amateur broadcaster who specializes in
January
June
January
June
beautyandmakeup,hasgainedsixhundredthousandfollowers
2013
2013
2014
2014
on her own YouTube channel, hitting the jackpot with her
tutorial on animation “Frozen” Elsa makeup. Currently, she
Desireforexpressionincreases
activelyworksonaYouTubecreatorpromotioncampaignthat
startedin2014andisbasedonherpopularity.
Modern people’s desire to express and share their daily lives
Another example is Afreeca TV which is a well-known
or experiences has increased. In order to express themselves,
Korean one-man internet broadcasting service. Anyone can
people started using digital media as the means, and one-man
start broadcasting about any subject with their personal
mediaisthelatestversionofexpressingthemselves.According
computer or mobile equipment. One special feature of this
toKimChun-hyo,aprofessoratHUFSwholecturesonMedia
platform is that the producer reflects the viewers’ claims in
and the Modern Community, said, “After Korea went through
real time. Dae Do-seo-kwan, an Afreeca TV user, has his
the International Monetary Fund (IMF) crisis, Koreans’
own channel specializing in reviewing and showing games.
individualistic disposition has become stronger and they
As his popularity grew, he also set up a YouTube channel
are more interested in showing and expressing themselves.”
and currently has more than a million followers. He is a very
Kim added, “Along with the development of digital media,
influential producer and even has a partnership with CJ DIA
people felt the current media did not fulfill their desires. As a
TV.
result, one-man media has started to grow these days.” People
Facebook Star is also a noticeable one-man media platform
these days are choosing an active way to appeal and express
that is easily seen around us. Along with sharing posts,
themselves.
Facebook added a tagging function and made it possible to
view other friends’ liked posts. After these
Lowerbarriercomparedtothemainstreammedia
changes, Facebook also became a one-
manmediaplatform.Today,“Bandoui
Professor Kim also said, “Today, people can easily buy
heunhan aegyeunshop albasaeng
equipmentinvariouspricecategoriesfortheirownmedia,and
(translated as ‘common pet shop
professional knowledge is unnecessary for the management
Parenthood
parttimeworkerontheKorean
of one-man media.” As you know from the professor’s quote,
peninsula’)” is a very popular
anyonewhoiswillingtosharetheirinterestscantryit.
producer for posting funny
Other media types, commonly known as the mainstream,
Planned
videos. She also appeared
havehighbarrierssuchasrequiringprofessionalismoragreat
ⓒ
as a guest on Saturday
deal of money. However, one-man media is feasible with only
OCTOBER 2015
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