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Caduceus
purchasing tendencies. Consumers prefer softer and sweeter
ⓒAmnews
ⓒPalnews
peacheswithfur,buttheyaretoojuicyandunpleasanttoeat.
Simple eating trends are reflected, from the first generation
Youmyengthatfocusedonstrengthto“YellowDream,”which
aimedforbetterflavorandsimplicity.
2.Advancementofcultivationtechniques
SmartFarm
▲Greensys is a green colored pear
▲Korean Winter Fruit Fest was held
It is important to make a proper environment for raising
thatattractedlotsofcustomers.
inBangkok.
developedspecies.Smartfarmsareintroducedtofosterhigher
quality of cultivation techniques compared to those in the
past. The farm is a combination of vinyl or glass greenhouse
ThreeReasonsKoreanFruitMarketsMade
intoICT
,anditmaintainsagrowingenvironmentbyremote
Progress
2)
control and an automatic system. Based on the data that
promotes top conditions, productivity and quality can be
1.Thegoalforallfruits:Increasingthespeciesself-
improvedwithalowerinvestmentoflaborandenergy.
sufficiencyrate
At first, Korea had to pay royalties for the strawberries but
There are three principles of the technique. First,
now Korea receives royalties. According to Korea Agro-
“Maintaining and management of growing environment” sets
Fisheries & Food Trade Corporation (aT), about 95 percent
upthetemperature,humidity,orCO2levelsinsidegreenhouses.
of strawberries cultivated on Korean farms in 2002 were
“Monitoring the information” is the next step to gather the
Japanese species. But after Korea joined The International
formerdata.Lastly,“automaticandremotemanagement”plays
UnionfortheProtectionofNewVarietiesofPlants(UPOV
),
a role to control heating and cooling devices, ventilation, and
1)
Japandemanded30billionwon(US$2.7million)inroyalties.
nutrientfeeding.
ResearcherKimsaid,“Wenurturednewseedstoavoidpaying
royalties with the possibility to export them. It takes five to
3.Competitivenessinexports
nineyearstopromoteanewvariety,andplantbreedersshould
Brandpositioningofluxuryfruits
tasteandobserveitmorethan100times.”Asaresult,therate
According to aT, there is an impression among Southeast
increasedupto97percentin2017.
Asian countries that Korean fruits are high quality, which
Peaches and pears are in the developing stage. According to
makesKoreanfruitsluxurious.ThedemandforKoreanfruits
the RDA, the rate has been increased up to 34 percent due to
asdessertsisincreasinggraduallyinSoutheastAsia,andthey
thedevelopmentof17newspeciesin2018.Over10years,the
are popular enough to be used as gifts for special occasions
number gradually increased and made a 10 percent change.
like Valentine’s Day or Christmas. The key to exporting to
They have been developed through four generations based on
China are freshness and quality. Market research by Korean
ⓒTechmezine
ⓒMAFRA
TheAnnualAmountofExportAgrifood
▲Smartfarmoperatesthroughthedatacollectedbytheautomaticsystem.
▲Theamountsofexportisgraduallyincreasing.
1)UPOV:Itisaninternationalunionaimedtoconservetheinventionofspeciesasintellectualpropertyrights.ThemainmembercountriesareGermany,the
UnitedKingdom,Denmark,andtheNetherlands.
2)ICT:InformationandCommunicationTechnology
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