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Social Insight
NoteworthyK-FISHproducts
Tuna,numberoneseafoodrevenuegenerator
Tunaisalsocalledthechickenoftheseaforitssimilarityintasteofchicken.ThetunaexportedfromKoreaalsohas
ahighdemandbecauseofitsnutritionalvalues.Inparticular,theprocessedcannedtunawhichismoreconvenientto
consume and has only minor differences in nutrients makes it a “healthy easy food.” Although tunas are difficult to
catchintheseasofKorea,Korea’sgreatestseafoodrevenueismadefromtunaexports.
The Overseas Market Research Center organized by the Korea Maritime Institute stated that Korea’s number one
export revenue is tuna, and Korea exports 10 percent of the tuna traded in the world. The Korea Trade Statistics
PromotionInstituteannouncedthatexportsoftunareachedUS$617.68millionin2018.
KimIl-gyu,headofpublicrelationsofficeinDongwonGroup,Korea’snumberonecannedtunaproductioncompany,
statedthat“Owningoneoftheworld’sbesttunafishingfleetandleadingtunatechnology,DongwonGroupcatchesthe
largestamountsofbonitos,atypeoftuna,intheworld.InadditionDongwonharvestsbluefin,big-eyedandyellowfin
tuna.DongwonGrouppossesserhighqualityequipmenttopreserveitstunathatitwouldnotcauseanydamage.Also
fishingboatsareequippedwithcoolingfacilitiesthatpreservecooltuna.”
Gim,Korea’sWorld’sbestexporttotheworld
ⓒK-FISH
Gim, also called “Haetae” for its’ similar appearance
to a rock by the sea, is also called “laver” in English and
“Asakumanori” in Japanese. As sales of Korean laver
increase, the name of laver in the global market is also
changingandismorecommonlygoingbythename“gim.”
There are two types of gim exported: seasoned and
dried.Seasonedgimismadewithmixedoilandsaltandis
seasoned and baked; gim is often consumed as a side dish.
Seasoned seaweed is drawing attention in countries such
as China and Russia with trends in food consumption to
▲K-FISHhasalargeglobalnetworkasitreachesouttodifferent
partsoftheworld.
improvelivingstandards.Driedgimismarinatedandeaten
asadrysidedishbutisgaininglargepopularityinJapanbecauseofitsuseinsushi.
ChoSeo-la,aKorean-JapanesestudentmajoringinInternationalStudiessaid,“ThegeneralmarketsellsKoreangim
anditiseasytofindKoreangimusedintrianglekimbapinconvenientstores.”
The Korea Laver Association recorded a revenue of more than US$525 million in 2018, which is a 2.4 percent
increase from 2017, when the country gim’s revenue recorded about US$513 million. Korea Argo-Fisheries & Food
Trade Corporation confirmed that Korea exported gim to 102 countries in 2018, with 22.4 percent to Japan, 18.1
percenttotheUnitedStatesand16percentexportedtoChina.
Fishcake,openpossibilityforlargegrowth
Fiskcake,omukinKorean,isaprocessedseafoodproductmadeofgroundwhitefishandingredients,suchaspotato
starch,sugarandvegetables.InSouthKorea,fishcakeisoneofthemostpopularstreetfoodsandisalsoenjoyedasa
sidedishandinsoup.
Thegrowthofthefishcakemarketalsoleadstoeconomicdevelopment.AccordingtotheMOF,thefishcakeindustry
showed remarkable results in job creation as there were only 6,500 employees in 2007 which soared 73 percent to
11,300 employees in 2016. Also, the nation’s export of fish cakes jumped 2.6-fold from US$22 million in 2008 to
US$57millionin2017.Inparticular,exportsoffishsausages,exportssurgedbyafactorof308fromUS$70thousand
andUS$21,567thousandin2017.
Previously,fishcakeswerecommonlyconsumedasasidedish;however,thefishcakemarketexpandedandcreated
smallvarietiesofothertypesoffishcakes,suchaspremiumorhealthyfishcakes,asconsumers’interestanddemand
forfishcakeshaveincreasedrecently.GreenVillage,abrandspecializinginhealthyfood,willintroducenewkindsof
fishcakes,suchascrabmeatandvegetablessausagesinlinewiththetrend.
23
MAY 2019
NoteworthyK-FISHproducts
Tuna,numberoneseafoodrevenuegenerator
Tunaisalsocalledthechickenoftheseaforitssimilarityintasteofchicken.ThetunaexportedfromKoreaalsohas
ahighdemandbecauseofitsnutritionalvalues.Inparticular,theprocessedcannedtunawhichismoreconvenientto
consume and has only minor differences in nutrients makes it a “healthy easy food.” Although tunas are difficult to
catchintheseasofKorea,Korea’sgreatestseafoodrevenueismadefromtunaexports.
The Overseas Market Research Center organized by the Korea Maritime Institute stated that Korea’s number one
export revenue is tuna, and Korea exports 10 percent of the tuna traded in the world. The Korea Trade Statistics
PromotionInstituteannouncedthatexportsoftunareachedUS$617.68millionin2018.
KimIl-gyu,headofpublicrelationsofficeinDongwonGroup,Korea’snumberonecannedtunaproductioncompany,
statedthat“Owningoneoftheworld’sbesttunafishingfleetandleadingtunatechnology,DongwonGroupcatchesthe
largestamountsofbonitos,atypeoftuna,intheworld.InadditionDongwonharvestsbluefin,big-eyedandyellowfin
tuna.DongwonGrouppossesserhighqualityequipmenttopreserveitstunathatitwouldnotcauseanydamage.Also
fishingboatsareequippedwithcoolingfacilitiesthatpreservecooltuna.”
Gim,Korea’sWorld’sbestexporttotheworld
ⓒK-FISH
Gim, also called “Haetae” for its’ similar appearance
to a rock by the sea, is also called “laver” in English and
“Asakumanori” in Japanese. As sales of Korean laver
increase, the name of laver in the global market is also
changingandismorecommonlygoingbythename“gim.”
There are two types of gim exported: seasoned and
dried.Seasonedgimismadewithmixedoilandsaltandis
seasoned and baked; gim is often consumed as a side dish.
Seasoned seaweed is drawing attention in countries such
as China and Russia with trends in food consumption to
▲K-FISHhasalargeglobalnetworkasitreachesouttodifferent
partsoftheworld.
improvelivingstandards.Driedgimismarinatedandeaten
asadrysidedishbutisgaininglargepopularityinJapanbecauseofitsuseinsushi.
ChoSeo-la,aKorean-JapanesestudentmajoringinInternationalStudiessaid,“ThegeneralmarketsellsKoreangim
anditiseasytofindKoreangimusedintrianglekimbapinconvenientstores.”
The Korea Laver Association recorded a revenue of more than US$525 million in 2018, which is a 2.4 percent
increase from 2017, when the country gim’s revenue recorded about US$513 million. Korea Argo-Fisheries & Food
Trade Corporation confirmed that Korea exported gim to 102 countries in 2018, with 22.4 percent to Japan, 18.1
percenttotheUnitedStatesand16percentexportedtoChina.
Fishcake,openpossibilityforlargegrowth
Fiskcake,omukinKorean,isaprocessedseafoodproductmadeofgroundwhitefishandingredients,suchaspotato
starch,sugarandvegetables.InSouthKorea,fishcakeisoneofthemostpopularstreetfoodsandisalsoenjoyedasa
sidedishandinsoup.
Thegrowthofthefishcakemarketalsoleadstoeconomicdevelopment.AccordingtotheMOF,thefishcakeindustry
showed remarkable results in job creation as there were only 6,500 employees in 2007 which soared 73 percent to
11,300 employees in 2016. Also, the nation’s export of fish cakes jumped 2.6-fold from US$22 million in 2008 to
US$57millionin2017.Inparticular,exportsoffishsausages,exportssurgedbyafactorof308fromUS$70thousand
andUS$21,567thousandin2017.
Previously,fishcakeswerecommonlyconsumedasasidedish;however,thefishcakemarketexpandedandcreated
smallvarietiesofothertypesoffishcakes,suchaspremiumorhealthyfishcakes,asconsumers’interestanddemand
forfishcakeshaveincreasedrecently.GreenVillage,abrandspecializinginhealthyfood,willintroducenewkindsof
fishcakes,suchascrabmeatandvegetablessausagesinlinewiththetrend.
23
MAY 2019
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