총 36페이지

23
T&CTower
Koreans can afford to buy high-protein food due to the
WhatIsaHealthFunctionalFood?
country’seconomicgrowth.Atthesametime,peoplewant
According to Article 3, Section 1 of the Law for Health
tokeeptheirhealthfromeatingunwholesome,high-protein
Functional Foods, ‘health functional food’ refers to food
food.Owingtotheseincreasingdemands,healthfunctional
manufacturedorprocessedintheformofatablet,capsule,
food has appeared. The reason for the popularity of health
powder, granule, liquid or pill, etc. with ingredients or
functional food is the thought that Western food culture
components that possess functionality which is useful for
causes adult diseases, so Koreans tend to lean towards
thehumanbody.
Koreantraditionalmedicine.
Health functional food is divided into two forms. One
is an ‘announced health functional food,’ which is sold
Whydowepreferhealthfunctionalfood?
without preapproval because its ingredients have been
TheareaofOrientalculture,whichincludesKorea,China
approved by the Korea Food and Drug Administration
and Japan, has a thought expressed as yaksikdongwon or
(KFDA).Theotherisan‘approvedhealthfunctionalfood,’
sikyakdongwon. The meaning of it is that medicine and
whichisseparatelyapprovedbytheKFDA.
foodhavecommonroots.Thereisanoldsayingthat‘Good
mealswillkeepyouhealthy,’expressingthatwebelievethe
foodweeatiscloselyconnectedwithkeepingfitandcuring
disease. Thus, we still make and eat balloon flower root
AdventandPresentSituationofHealthFunctional
salad and chicken soup with ginseng. Even now, just like
Food
our ancestors, we think that food is related to our health,
makinghealthfunctionalfoodpopular.
Thescaleofthehealthfunctionalfoodmarket
According to statistical data of the KFDA, the aggregate
outputvalueofhealthfunctionalfoodinKoreain2008was
Realstateoftakinghealthfunctionalfood
803.1billionwon.Outoftheaggregateoutput,redginseng
In 2008, a master’s degree thesis entitled ‘A Study on the
accounted for 52 percent (418.4 billion won), aloe for eight
Intake of Health Functional Food and its Related Factors
percent (63.9 billion won), vitamins for 6.6 percent (53.1
in Adults Living in the Busan and Gyeong Nam Areas’
billionwon),ginsengfor5.1percent(41.3billionwon)and
was written by Park Hyun-jung of the Graduate School of
glucosamine for 2.5 percent (20.1 billion won). The scale
Education at Kyungnam University. This study identified
of the health functional food market in 2010 came to 2.5
that, out of 634 adults, 122 respondents (19.2 percent)
trillionwon,expandedbyabout15percentascomparedto
answered ‘taking health functional food’ to the question
2.1trillionwonin2009.
of ‘what do you do to try to maintain your health?’ When
asked why they take health functional food, however, only
23respondents(3.6percent)said,“Doctor’ssuggestion.”
Theadventofhealthfunctionalfood
Compared to the past, Koreans have taken great joy in
eating since the 1970s. That is because in present day,
Whatmakesyoutakehealthfunctionalfood?
Whyareyoutakinghealthfunctionalfood?
6%
4%
2%
5%
4%
5%
5%
toimprovemyhealth
myownjudgement
torelievefatigue
recommendationofthe
11%
38%
toprovidenourishment
46%
neighborhoodoraclosefriend
topreventorcureadisease
anadvertisement
17%
topreventaging
recommendationofthedoctor
39%
toloseweight
asalesperson
21%
etc
etc
DECEMBER 2011

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