총 36페이지

22 T&CTower
media
S o c i a l
Invesetigation of awareness and utility condition of social commerce
DNC
Experience of using Social
Yes 59.7%
No 40.3%
Commerce(Whole)
ⓒ
man
Yes 66%
No 34%
Experience of using Social
Commerce(Gender)
Commerce
woman
Yes 69.5%
No 30.5%
▲TheproportionofpeopeusingSocialCommerceisalmost60percentinKorea.
AppearanceoftheSocialCommerce
through
Social commerce is a kind of the electronic commerce using
the SNS like Facebook or Twitter. The seller sets the number
of people who may get the goods at a discounted price. If the
Behavior
number of consumers exceeds the designated number, the
seller gives consumer goods or services by offering discount
rate from 30 to 50 percent. It is largely known after ‘Groupon,’
an online discount-coupon company established in Chicago,
Economics
America, made the business model of the social commerce
and got a success. According to the Korea Information Society
Development Institute, the number of the social commerce
companyisabout300thesedays.
The number of domestic social commerce enterprise
250
ByChoiHee-ji
200
150
N
ReporterofTheory&Critique
100
50
owadays, Social Network Service
2010.10
2010.11
2010.12
2011.1
2011.2
2011.3
(SNS) is largely used in many parts
ⓒReconstitutionalKoreaInformationSocietyDevelopmentInstitute
and the users of it account for almost
▲Thenumberofthesocialcommercebusinessincreasesnowadays.
60 percent in Korea. The social commerce
companynamedTicketMonsterannouncedthat
SocialCommerce,EconomicalMeansofBuying
the market size of the social commerce would
Products
be one trillion dollar in 2012. However, there
are many people who complain after buying
Lowpriceofthegoods
goods through using social commerce. For
Why do people search for the social commerce? Of course,
example,therewasafraudcasethatonesocial
it is because of the efficiency in social commerce. At first, let
commerce company deceived the consumer,
us look at this with the economic point of view. If sellers set
using a department store gift card. On Feb.
the discounted price, the number of the consumers is getting
12, the Fair Trade Commission (FTC) made
higher and that number satisfies the suggested number by the
some guide lines to protect consumer in social
‘LawofDemand*’.Forthistime,consumerscouldpurchasethe
commerce part and said they would check
productsatthediscountedprice,anditcouldbetheeconomical
every half year and announce the result. Is it
consumption.Lastingtherecession,consumersbecomesensitive
certain that the social commerce is a helpful
at a price and they crowd into the half-price goods so that they
system for consumers? Is it nothing more than
ameansofmarketing?
*In economics, the law of demand is an economic law which states that consumers buy
more of a good when its price decreases and less when its price increases (ceteris
paribus).
www.theargus.org

현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.