총 40페이지

Cover Story
Argus
ⓒMBC
The
/
Kim
ⓒHannah
AlmostSame!
▲ Gangnam Olive Young Store has a tablet with which
▲ The products on the left side are from the Korean brands
visitors can virtually apply makeup (L), and a digital table
andtheonesontherightsidearefromMumuso.
which shows information about the product that visitors
haveappliedtothemselves.
Reformsthatshouldbemade
companies. Their packaging of mask packs, hand
cream,andmanyotherbeautyproductsareextremely
similar and hard to differentiate from those from
Integrationwithcurrenttechnology
Marketing beauty products together with the use
Korea. Despite the fact that 99.7 percent of its
of current technology could be another way to grab
products are manufactured in China, and that it has
bothdomesticandforeigncustomers.AmorePacific,a
headquarters located in Shanghai, it has continuously
Korean beauty and cosmetics conglomerate, recently
claimedonitswebsitethatitoriginatedfromKorea.
collaborated with Samsung Electronics and created
These fake beauty products cannot guarantee their
a “makeup simulation” service. This service was
quality.Thisdegradestheimageofthebrandandthe
embedded in the AI platform “Bixby Vision” and
country as well as causing damage to the customers.
can be used with Samsung Galaxy S9 and Galaxy
Besides, it deceives those who want to buy Korean
S9+. The camera lens perceives the user’s face and
products,andwrongfullytakesawaythemarketshare.
virtually applies makeup products from brands such
Thus, enterprises need to register their intellectual
asSulwhasoo,Iope,andLaneige.
property rights and push ahead with penalizing
CJOliveNetworks added AI and AR services in the
counterfeit brands. Also, since it is legally impossible
GangnamOliveYoung.Theserviceincludesa“smart
to charge and prevent the foreign brands from using
mirror” that recommends beauty products after
Korean images, consumers must also be conscious
scanning the faces of each customer, and a tablet PC
about the problem. Domestic firms are continuously
onwhichuserscanvirtuallyapplymakeup.
developing ways for consumers to certify the
“Many of our customers try these services and
products that they have bought, such as with a QR
get help when they choose a product. I think these
code activation service. The habit of checking the
servicesnotonlyhelpthevisitorsfindaptproductsbut
authenticityofthepurchasedproductisneeded.
also help them enjoy the shopping experience more
than before,” said an employee at the Olive Young’s
Based on K-pop, various Korean trends are now
Gangnamstore.
spreadingaroundtheworld.Unlikeinthepast,which
has only accepted foreign cultures, Korea is now
leading a new culture all over the world. The future
Responsetothefakes
Recently, the increase of fake K-beauty brands has
of K-Beauty, enjoyed by men and women of all ages,
becomeanissue.OnJuly25,AmorePacificannounced
turns itself a green light. The K-beauty craze is no
thatithadwonitssecondtrialagainstthefakebrand
longer just a byproduct of K-pop, but K-beauty itself
“Sulansoo” which imitated its name Sulwhasoo.
will soon become a Korean wave. The reporters look
The problem worsens as these brands expand their
forward to seeing the domestic cosmetics industry
distributionnetwork.
leadingtheglobalmarketinthefuture.
There has been an ongoing allegation of Chinese
sgn06191@hufs.ac.kr
lifestyle brand “Mumuso” imitating Korean beauty
201802845@hufs.ac.kr
21
NOVEMBER 2018

현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.