총 32페이지

Cover Story
The Argus: What is the concept of the stall and what
The Argus: What is the process of the education
factordistinguishesitfromothers?
program?Whatfactorscanwelearnfromit?
Ahn: The distinguishing factor of the Young Seller’s
Ahn: We are carrying out a two week education program
marketsisthepeople.Actually,thetasteofthefrenchfriesor
that accepts applications from young people who want to be
drinksisnotthatdifferentthanotherrestaurants.TheYoung
businesspeople.Participantshaveachancetolearnaboutthe
Seller’s market does not use part-time employees. All staff
realexperienceofbusiness,howtomanageamarket,conduct
members are regular workers. Therefore, all staff members
inventory management, analyze items and commercial
have a sense of responsibility and they think as employers.
entities, design business interiors, invent new menus, as
Another factor is communication. We go to customers and
well as learn about service education, event and culture
talk first, regularly check their comfort and make sure they
management,entermentoringprogramswithsupervisorsand
haveagoodtime.
otherusefulprogramsconcerningbusiness.Participantsdon’t
need to pay and even receive wages from their work. It’s a
really good program and people learn a lot from it. Though
The Argus: Recently, markets with similar business
not as educational as a real business, this program will be
itemsareforming,whatdoyouthinkaboutthis?
veryhelpfulinprovidingabirds-eyeviewofbusiness.
Ahn: I think that item imitation is natural. It’s a natural
trend in the restaurant business. In every period, there is
The Argus: Do you have any words for young people
whowanttostartabusinesswithsmallcapital?
a cycle of trends. It peaks for a while and then subsides.
Actually,marketstrytoprotecttheirideasthroughtrademark
rights,butitisdifficulttoexercisethisrightforfoodbecause
Ahn: I just want to recommend to them that they should
it’s difficult to distinguish. For example, we started to use
not carelessly begin a startup. I used to think like this. Do
specially designed cups for drinks, but other restaurants
notthinkthatcreatingastartupiseasyeventhoughyoumay
copied its design as time went by. Therefore, we started a
havetheexperienceofapart-timejobandfeellikeyouknow
‘People cannot be copied’ motto. It is good to have a larger
all about the business. Start carefully. To start a business,
size marketplace because as it becomes larger, markets
therearemanyfactorstoconsider.Actualexperienceisbetter
with similar items grow. However, people should be careful
thanlearningfromabookortheory!
becauseamistakeoraccidentinonemarketmayaffectother
markets.Awholemarketofthesameitemcancollapse.
YoungSellerstrytogainrealexperienceinwhattheywant
todoeventhoughtheyareyoung.Ashementioned,business
isahand-onexperience.Wecanfeelmoreandlearnmoreif
The Argus: Why didn’t you think about starting a
wereallydoit.Recently,similaritemmarketsareexcessively
franchisewhichhasagreaterpossibilityofsuccess?
appearing. As their motto is a ‘Person is a Strategy’, it is
Thenyoucouldstartthebusinesseasier.
importanttotrytobedifferentfromothers.
Moreover, all Young Sellers in the restaurant work really
passionately.TheYoungSellers’messagetoyouthisthatthey
Ahn: Franchisesfirstchargehighfees.Themostimportant
reason why I didn’t think about a franchise is because it
should live passionately; they should be passionate in every
cannot account for the big picture. You just join in the last
momentwhatevertheydo.Itbecomesagood
moment of a completed business. I also look at franchises a
sourceofenergytogainsuccess.
littlenegativelybecauseitfeelsliketreatingmemberstoresas
yjlee@hufs.ac.kr
asourceofincome.
Ontheotherhand,ifyoustartasmallcapitalbusiness,you
mustknoweverythingaboutbusinessandshouldlearnevery
elements that consists of running a successful business. So
if you want to continue business for long time, I absolutely
recommendnottostartwithafranchise.Easycome,easygo.
Youcanfeelmorewhenyoudoitdirectly,whateveritmaybe.
SEPTEMBER 2014
19

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