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in the market. As for difficulties within the mobile contents
ⓒ29cm
market, the weakness is in the revenue model. Since we
are playing an active part in the mobile contents market,
we are putting our heads together to find ways to produce
profit within the field. For example, we have expanded our
area of distribution from Korea to worldwide, establishing
14 platforms in China and seeking collaboration with local
enterprises.
The Argus: What do you think the limitation of
72SECONDSis?
Sung: I would not necessarily call it a limitation, but I do
think there is room for improvement. I intend to create fun
contents that are not limited to any specific platform, but
▲72 SECONDS releases a boardgame called
‘Bana-marble’fromamotifof‘BananaActually.’
truthfully we are quite dependent on the web, or the online
platform. The solution would be to create more fun contents
member, progress reports for an important project and any
sothatavarietyofplatformstakeinterest.
other announcements may be discussed. Within this weekly
event,Isetupaspecialcorner‘TimewithChie-hwan’where
The Argus: What plans do you have for the
the staff members freely and casually talk with me in an
future?
attempt to promote open communication and collaboration.
Sung: I will continue to make contents that make people
Most of the ideas for our contents actually come from this
smile and laugh. Right now, we are distributing content only
timeasanindividual’ssmallinspirationgraduallytakesshape
through a web platform, but we seek to expand our platform
through thorough discussion. Then, the idea is reproduced
options by airing our products on public and cable TV
intoconcretecontents,allofwhichareproducedinadvance.
channels. Also, we plan to develop a long-term profit model
throughamoresolidIP(IntellectualProperty)portfoliobased
on the reinforcement of characters. Last May, we started to
TheArgus:Howhavepeoplerespondedtoyour
discover some new actors and launched a number of MD
contents, and why do you think you received
merchandise lines, such as OST albums, postcards and eco-
suchcomments?
Sung:Fortunately,manypeopleareinfavorofthecontents
bagsrelatedtoourcontents.Furthermore,weorganizedsome
we have provided. Recently ‘Banana Actually’ Season
offline events like ‘Ohgusil Live in Summer Night’ in which
2, for example, accumulated 20 million hits in 18 days. I
theactressof‘Ohgusil’interactedwithherfansandtheOSTs
believe the reason for such a breakthrough is derived from
wereplayedlive.
sympathetic contents that people could relate to emotionally.
So far, we have shed light upon the overlooked uniqueness
Today, we are blessed with the development of mobile
within the normality of life, so this change in perspective
contents that delight us every single second. In reflecting
reflects something unique about ordinary life which is not
about the interview above, we can see for ourselves the
onlyfamiliarbutalsofreshandfun.Inaddition,theoriginal
hard work the creators put into each video clip that we so
direction,musicanddesignthatweputtogetherbyourselves
mindlessly take advantage of. Next time we come across
altogether resulted in both an entertaining and well-made
a short clip online or offline, let’s remind ourselves of the
masterpiece.
effortsofthosedevotedtomakingafewminutesofourlives
worthwhile.
The Argus: As a startup company pioneering a
disciple@hufs.ac.kr
new area of mobile contents production, what
aresomedifficultiesyouhavefaced?
Sung: Strictly speaking, we are not providers of mobile
contents but we did start off with mobile-friendly contents
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