총 28페이지

19
T&CTower
Applicationoffearinthemovie
industry;Aposterof“Spiritualhome
inLegend”andascenein“Oldboy”
psychology among them? When having a
d i d n ’ t
fenderbenderorsomebodyistwohourslate
have a veranda. It is
forone’sengagement,maybeyoufeelsome
perfect scenario for fear fostering
unpleasantfeelings.Manysuchthingsmake
and displaying the hero’s insecure
people feel unpleasant, however, remedying
feeling. “People select houses with
that stress is not easy. Then, the bad
nice views. Because views provide
memories are accumulated in one’s brain. It
some time before the intruder comes.
is designated as “Surplus tension” in
Actually,nothavingaverandagivesa
psychology. One of the methods for surplus
wider living room but that is not
tension’s reduction is creating a bigger fear
comfortable.”Enterprisesalsousethe
than before. When the bigger fear is
reaction of fear for the promotion of
disappeared, the surplus tension vanishes
the sales of manufacturing. For
together. Actually the reasons of two
instance,acompanysellingautomotiveparts
increasing,” “Because of a development of
tensions are different, but people have an
says like, “If you didn’t use our company’s
mass media and increasing in feelings of
irrational brain. Therefore people couldn’t
partsinyourcar,therewillbeadangerofbig
uncertainty.” The phobia patients’ cerebrum
divide the tensions with two. That is the
accidents.”
has sensitive reaction to some emergency.
reason of why people get rid of stress after
Anadvertisementofmedicinealsousesit.
Whenpeople,whoaresusceptibletofear,are
watchinghorrormovies.Feardiminishesnot
In the advertisements of a remedy for
exposedtochronicstress,phobiabreaksout.
onlysurplustensionbutpain.Itisalsounder
arthritis,therealwaysappearspersonwhois
themanagementofamygdala.Sotospeak,it
grimacingwithpainasheclutcheshisknees.
If people use fear with a cautionary
isanunconsciousreactionfromfear.Whena
Viewers looking at it and think, “I have to
meaning,itcouldhaveagoodfunctionsuch
person is watching the climax of a horror
buy the remedy for arthritis before it
as decreasing stress or pain. However, there
movie and his friend pinches him, then the
becomes serious like him.” Furthermore,
is the increase of the uneasiness element of
person doesn’t know that and don’t feel the
there are promotions of our fear reactions
day-to-day life which people can’t avoid. In
pain. Not only people but animals feel less
outside of the marketing. In the past, when
caseofthepsychologicalconsultationoffice
paininfrighteningsituation.Forexample,in
war broke-out only the participants of the
in Ajou University, there are about five
ahorrormoviewhentheactormeetsascary
war felt the fear of the conflict. But that is
phobia patients in a week. It is exceedingly
thing,hedidn’tfeelanypainofgettingcutor
nowdifferent;newscanbeseeninreal-time
sophisticated compared with the past. The
hurt. In an extremely horrible situation, the
on all sides of the earth. Therefore people
phobia is not an issue that’s far away. We
brain discharges a neurotransmitter that
canwatchandlistentotheterriblenessofthe
can become the target of phobias ourselves.
similartonarcotic.Itreducesthepain.
war.Afterthat,theyareshroudedinfear.
Therefore now we have to be more careful
Inthisway,modernpeopleareexposedto
about using of fear in advertisements and
Feararoundourliving
various kinds of social and cultural fear
other media. Why don’t we take time and
People experience a fear reaction to
without any defensive measures. In the
think back on the other side of industry’s
cultural industry, construction, marketing
course of time, people learn it as a real
development.
andsuchlike.
stimulusoffear.However,ifthephenomena
Horror movies or an amusement park are
were serious, it becomes to an illness.
good examples of cultural industry. Also,
Namely, it becomes to a phobia. Kim En-
people feel fear of construction. The
jeong, a Professor of Ajou University,
apartment in the movie named “Old boy”
commented, “Nowadays phobias are
yum@hufs.ac.kr
JUNE 2007

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