총 44페이지

Culture Insight
copyright holders to provide works to others can give many
particularlyburdenedwiththepriceofapass.”
opportunities and values based on a fair system, but in a
Inresponsetotheneedforamonthlysubscriptionatalower
situation where unfair practices are prevalent, the tragedy of
price, Netflix and Disney Plus have officially announced
the commons* occurs. Moreover, the deeply rooted practice
that they will introduce a low-cost subscription that allows
in the Korean culture and art community of not recognizing
users to watch content at a relatively low price by inserting
creators as copyright holders is an obstacle in improving the
advertisements into the content. However, the introduction
protectionofcreators’rightsandinterests.Creatorsareabused
of advertisements into content ultimately fails to satisfy
duetocontractsunderthecurrentvagueCopyrightAct,andas
the consumer’s needs, even if the price becomes cheaper.
a result, this problem has a negative influence on people who
Oh Seung-eun, a student at HUFS, said, “I understand the
participateincontentproduction.BeforethegrowthofKorean
intentionofreducingthepricebyintroducingadvertisements,
content is stunted, society as a whole should be interested
but what is the difference from YouTube? Aren’t they finding
beyond those who are entangled in the interests of the lump
a way to gain profits with the pretext of meeting consumer
sumcontract.
needs?” Like her, most of the consumers responded with a
similarly negative reaction. Disney Plus and Netflix did not
understandtheactualneedsofconsumers,andtheyareabout
*Tragedy of the commons: A situation in which individuals with access to a public
resourceactintheirowninterest,andindoingso,ultimatelydepletetheresource.
toapplyaretrogressiveplan,whichhasresultedinabacklash
from consumers. All OTT companies need to recognize the
fundamentalreasonthatconsumersareattractedtoaone-day
SplittingOTTServiceAccounts
pass,andtheyneedtothinkaboutwhetheraplanforlowering
the price with advertisements is the best way to satisfy
The one-day pass from Paycense is a violation of the terms
consumers.
ofserviceofOTTs.AsstatedintheTvingserviceagreement,
“Subscription members cannot engage in any commercial
networks
activitiesusingpaidserviceswithoutapprovalofthecompany.
If the company or a third party suffers from any damage due
SK
totheprofit-makingbehaviorofthesubscriber,thesubscriber
of
Blog
fully assumes responsibility.” However, this clearly evoked
ⓒOfficial
a positive response from consumers. Professor Jun said,
“Paycense clearly violates the clauses and conditions, but a
one-day pass will be a way for consumers to see content at
thepricetheywantwhentheywanttoseeit.Itwillbeagood
way to meet the needs of those in their twenties, who are
“Squid Game” released through Netflix not only introduced South Korea as a differentiated cultural content market but
also achieved a splendid accomplishment, being nominated for the Emmy Awards by The Academy of Television Arts &
Sciences. OTT has become a distribution agency that ultimately introduces Korea to the world with K-contents. However,
theOTTindustryisclearlygoingthroughatransitionperiod.InorderfortheunstableOTTindustrytomoveintheright
direction, it is necessary for the government, viewers, and people around the world who use OTT to be interested in it.
The Argus suggests an objective and fresh perspective to examine the social and cultural phenomena derived from OTT,
andprovidestimetocheckwhetherreadersareindependentlyselectingservices.TheArgushopesreadersenjoyahealthy
culturallife.
leejuwon@hufs.ac.kr
18
www.theargus.org

현재 포커스의 아래내용들은 동일한 컨텐츠를 가지고 페이지넘김 효과및 시각적 효과를 제공하는 페이지이므로 스크린리더 사용자는 여기까지만 낭독하시고 위의 페이지이동 링크를 사용하여 다음페이지로 이동하시기 바랍니다.