총 40페이지

Cover Story
ⓒVLIVE
ⓒCHANEL
▲ Teenagers take specialized makeup lessons from the
▲ The picture above shows that CHANEL has launched a
professionals.
newbrandformenonly.
WhatisK-beauty?
In addition, professional beauty programs for
The term “K-beauty” includes not only Korean
teenagerswerenewlycreated.Oneoftheprogramsis
makeup products but also products such as nail care
the “Teen-Beaustar Camp” hosted by Naver, Korea’s
or body wash, Korean makeup style and skincare
Internet company. It started last year, which provided
routine. One of the distinguishing characteristics is
teenagerswithprofessionaleducationincosmeticsand
the diversity of products for skin health. The recent
anopportunityforthemtomeetvariousprofessionals.
Korean makeup trend is about seeking a more plain
Teenagerscanusetheseprogramstocreatetheirown
and simple look. When applying the makeup, light
makeupcontentbasedonvariousexperiences.
colors are more preferred together with base makeup
Olderpeoplearealsoenjoyingmakeupinnewforms.
thatgivesalookofclearskin.
In the past, makeup techniques aimed at the younger
generation became mainstream, but as the range
of enjoyment has been widened, makeup tailored
Thetrend
for older people has also become specialized. For
example, the Lotte Department Store Culture Center
K-beautyenjoyedbyvariousages
introduced the “Six Week Complete Lovely Makeup”
As the beauty industry developed in Korea, the age
program, which gives elderly people makeup along
ofpeopleenjoyingmakeuphasdiversified.Nowadays,
withdetailedinstructions.
people from teenagers to 70-year-olds are enjoying
makeupinnewways.
K-beautybeinglovedregardlessofgender
First of all, teenagers have changed their makeup
TrendsintheKoreanMen'sCosmeticsMarket
to a simpler style and sought for professional
Unit:billionKRW(millionUSD)
knowledge about makeup for themselves in the past
two or three years, unlike in the past when they used
to copy the makeup looks of adults or wear heavy
1,280
1,230
(US$1128)
makeup. In addition, teens go to college for makeup-
1,190
(US$1084)
related careers. In fact, there are 12 universities
1,140
(US$1049)
(US$1000)
recruiting freshman from 2017 that newly established
and reorganized cosmetics departments. Konyang
University created the Department of Global
2014
2015
2016
2017
ⓒEuromonitor
Medical Beauty, and Daegu Haany University made
the Division of Cosmetic Science and Technology
Makeup is mainly thought of for women. Or it is
last year. In this way, it can be seen that there is a
easy to think that it is for celebrities, including male
growing opportunity for young people to get more
idols, who have to show off their colorful looks.
professional makeup by newly created cosmetics-
However, recently, makeup has become a new trend
related departments in colleges or expanding existing
among ordinary men, not just for women and male
departmentsrelatedtobeauty.
entertainers.Inparticular,someYouTubevideossuch
18
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