총 32페이지

Cover Story
Therefore, item imitation in the food
in youth startups, but not so many
Koreans’StartupExperience
industrywithyouthstartupsislikelyto
have succeeded. Also, many young
(JobKorea)
occur frequently than any other parts
people think that Korea’s youth startup
50
20s
of business. It can be concluded that
environmentisstillweakandpoor.
30s
28.6
it is not a brand new menu but merely
To solve the poor infrastructure in
47.5
40s
an extension and transformation of
youth startup, focusing on accepting
40
previousmenu.
Me Too marketing as a sales strategy
Second, there are no rights associated
is more needed than criticizing Me
with food business. Business items,
30
Too marketing as a “Free Ride.” For
especially recipes are not covered
more development of youth startups,
by copyright law. In addition, most
institutionary solutions are needed.
22.2
20
founders usually do not response
Theultimatesolutionforyouthstartups
aggressively to protect their idea
is more input to business institutions.
because of time and money problem.
12.8
Also, we should aim for an effective
10
It takes lots of money and time if they
process of policy. “Government
9
6.4
start a lawsuit or trial. People avoid
ministries competitively come up with
further legal action and come to a
policy and support works for youth
HaveopenedaStartup
successfullyopeneda
before
startup
mutual agreement in the end. There
startup. However, they are all similar
is no precedent to deal with items in
or overlapping,” said Lee Dae-ki, a
the restaurant industry so far. “We
501youngpeopleinterestedinstartup
Korea Institute of Finance researcher.
will stick to our style even though
(KoreaResearchInstituteforVocationalEducation)
In addition, personal development is
other companies imitate our idea,” the
needed through business education, a
headquarters of Bong-Ggu Beer said.
mentoringprogramandanextensionof
The Korea Copyright Commission
businesscontinuity.
reportedthat,“Atrialwouldbeoneway
Positive
of formulating new standards for lists
Balance between ‘Imitation’ and
31.9%
Noanswer
thatnotcoveredbycopyright.Butthere
‘Strategy’
43.3%
isnohistoricalprecedentofitsofar.”In
fact, asserting the copyright for food is
Me Too marketing in food industry in
verydifficultbecauseitcanbeimitated
youth startup is now inevitable. Hence,
Negative
easily,andalsobeeasilyadjusted.
ideal direction of Me Too marketing
24.8%
Finally, it is hard to take action for
is benchmarking and differentiating
business imitation because it occurs
factors.
not as a one but in large numbers. It
happenslikeatrendandalsodisappears
Itisimportanttohaveadifferentiating
inaveryshorttime.
factor that can distinguish the brand’s
own character from others. Me Too
Me Too marketing for youth startup
marketing founders should try to
Positive
revitalization
add upgrade factors to the original
9.7%
characteristics of an item. Copying is
Normal
ThenegativesideofMeToomarketing
an act of imitation that does not add
31.6%
isstressedalotbecauseofthefounder’s
to one’s creativity at all. However,
‘emotional appeal’ although it has
benchmarkingismakingothersaimand
various advantages in the market and
develop themselves by learning from
society. However, if item copying
Negative
other’sstrengths.
has become controversial in Korean
58.7%
Therefore,MeToomarketingshouldnot
society,itisnottheproblemofMeToo
becopyingbutbenchmarking!
marketinginitselfbuttheinsufficiency
yjlee05@hufs.ac.kr
ofyouthstartupsinKoreansociety.
Many young people express interest
www.theargus.org
16

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