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Culture Insight
whosignuponceandremainsubscribedislowerthanthatof
million for seezn. The number of total users will reportedly
otheragegroups,andtheyoftentendtocancelorresubscribe.
be approximately 5.59 million, surpassing the 4.24 million of
Jun Ho-kyeom, Research Professor at Seoul Venture
Wavve and becoming South Korea’s largest OTT platform.
University, said, “In the case of South Korea’s OTT service,
Although some are expecting the emergence of a new OTT
there are few attractive or diverse contents to make it worth
company to compete against Netflix, such a merger is highly
paying about 20,000 won (US$15.28) per month, so the
likelytocause“polarization”intheKoreanOTTmarket.This
splittingsellingtrickphenomenonoccurred,”heexplained.Of
means that as the influence of large-scale platforms grows, it
course,“IwaslookingfordramastowatchviaanOTTservice
causes problems on specific platforms. The birth of a large-
while eating, but eventually turned to YouTube because there
scale OTT company that produces contents between Korean
wasnothingtowatch,”ispostedfrequentlyontheinternet.Oh
mobile operators and broadcasters can be the first step in
Seung-eun,DepartmentofAfricanStudies‘20atHUFS,said,
reinforcing a position in the Korean content business, but in
“I have used two OTT services because there are different
theend,itmaybelimitedtoonlysharingexistingsubscribers.
contents for each OTT platform. When there was no content
towatchanymore,Iwantedtocancelthesubscription.Ialso
*Hallyu:Hallyumeans“TheKoreanWave,”referringtotheincreaseinpopularityof
SouthKoreanmediaworldwidesincethelate1990s.
found that the one-day pass was cheap, and I thought that it
wouldbeconvenientbecauseIcouldcatchuponwhatIwant
to see in a day.” Additionally, looking at the positive reviews
HalfofLaw:DecreasedDesireforCreation
of Paycense users, it can be predicted that the one-day pass
wascreatedtosatisfytheneedsofviewerswhowanttowatch
The current Copyright Act in South Korea is insufficient
contentforashortperiodoftimeatanaffordableprice.
to protect the rights and interests of creators. Although the
Copyright Act in 2020 was amended to add the obligation
to mention creative contributors and the right to claims for
additional compensation, some criticized it as ineffective
Limit
because it is claimed only when “a significant imbalance
occurred.” In a statement released in November 2020 by the
Korean Independent Producers and Directors’ Association,
WinnerTakesAll
“This is a poisonous clause because there are few cases in
InAugust2022,MinisterParkBo-kyunfromtheMinistryof
which a significant profit imbalance has been recognized in
Culture,SportsandTourism,said,“OTTisanewplatformthat
civil litigation.” It is fair that the right to the creation should
breaksdowntheexistingmediaorderandisinthevanguardof
be recognized, but the market does not offer a corresponding
Hallyu* culture. Based on the competitiveness of K-contents,
reward. Improvement of the actual rights and interests of all
we will support the domestic OTT industry with a well-
those who make content is the most important rather than
structured policy so that it can grow.” This means the South
establishing an inadequate law, but still in South Korea,
Korean government also began to take an interest in OTT
creatorscannotbeprotecteduntilnow.
beyondprivatecompanies.However,despitethesupportofthe
The point is that if the right to creative work is not secured
government,OTTplatformsfromSouthKoreaarenotableto
because of an unfair contract, the creative desire plummets,
competewithNetflix,whichhasanabsoluteadvantageinthe
and it becomes difficult to expect high-quality content to be
OTT market. Moreover, there is concern that the competition
produced in the future. According to the “Factual Survey for
in the Korean OTT market may become overheated, causing
ImprovingUnfairPracticesintheLiteraryField”publishedin
missteps.
December 2021 by the Korean Culture and Arts Committee,
Given this situation, seezn, which is the OTT service
newtypesofliteratureandcontentareemergingintherapidly
established by mobile operator KT in November 2019, and
changing media environment, and huge platforms such as
Tving are going to merge into one company. According to
OTT are directly participating in the literary ecosystem,
Mobile Index, a big data platform, the number of users for
and becoming serious. It also said that in this society, the
31 days as of June 2022 was 4.02 million for Tving and 1.57
right of transmission and secondary copyrights that allow
17
SEPTEMBER 2022
whosignuponceandremainsubscribedislowerthanthatof
million for seezn. The number of total users will reportedly
otheragegroups,andtheyoftentendtocancelorresubscribe.
be approximately 5.59 million, surpassing the 4.24 million of
Jun Ho-kyeom, Research Professor at Seoul Venture
Wavve and becoming South Korea’s largest OTT platform.
University, said, “In the case of South Korea’s OTT service,
Although some are expecting the emergence of a new OTT
there are few attractive or diverse contents to make it worth
company to compete against Netflix, such a merger is highly
paying about 20,000 won (US$15.28) per month, so the
likelytocause“polarization”intheKoreanOTTmarket.This
splittingsellingtrickphenomenonoccurred,”heexplained.Of
means that as the influence of large-scale platforms grows, it
course,“IwaslookingfordramastowatchviaanOTTservice
causes problems on specific platforms. The birth of a large-
while eating, but eventually turned to YouTube because there
scale OTT company that produces contents between Korean
wasnothingtowatch,”ispostedfrequentlyontheinternet.Oh
mobile operators and broadcasters can be the first step in
Seung-eun,DepartmentofAfricanStudies‘20atHUFS,said,
reinforcing a position in the Korean content business, but in
“I have used two OTT services because there are different
theend,itmaybelimitedtoonlysharingexistingsubscribers.
contents for each OTT platform. When there was no content
towatchanymore,Iwantedtocancelthesubscription.Ialso
*Hallyu:Hallyumeans“TheKoreanWave,”referringtotheincreaseinpopularityof
SouthKoreanmediaworldwidesincethelate1990s.
found that the one-day pass was cheap, and I thought that it
wouldbeconvenientbecauseIcouldcatchuponwhatIwant
to see in a day.” Additionally, looking at the positive reviews
HalfofLaw:DecreasedDesireforCreation
of Paycense users, it can be predicted that the one-day pass
wascreatedtosatisfytheneedsofviewerswhowanttowatch
The current Copyright Act in South Korea is insufficient
contentforashortperiodoftimeatanaffordableprice.
to protect the rights and interests of creators. Although the
Copyright Act in 2020 was amended to add the obligation
to mention creative contributors and the right to claims for
additional compensation, some criticized it as ineffective
Limit
because it is claimed only when “a significant imbalance
occurred.” In a statement released in November 2020 by the
Korean Independent Producers and Directors’ Association,
WinnerTakesAll
“This is a poisonous clause because there are few cases in
InAugust2022,MinisterParkBo-kyunfromtheMinistryof
which a significant profit imbalance has been recognized in
Culture,SportsandTourism,said,“OTTisanewplatformthat
civil litigation.” It is fair that the right to the creation should
breaksdowntheexistingmediaorderandisinthevanguardof
be recognized, but the market does not offer a corresponding
Hallyu* culture. Based on the competitiveness of K-contents,
reward. Improvement of the actual rights and interests of all
we will support the domestic OTT industry with a well-
those who make content is the most important rather than
structured policy so that it can grow.” This means the South
establishing an inadequate law, but still in South Korea,
Korean government also began to take an interest in OTT
creatorscannotbeprotecteduntilnow.
beyondprivatecompanies.However,despitethesupportofthe
The point is that if the right to creative work is not secured
government,OTTplatformsfromSouthKoreaarenotableto
because of an unfair contract, the creative desire plummets,
competewithNetflix,whichhasanabsoluteadvantageinthe
and it becomes difficult to expect high-quality content to be
OTT market. Moreover, there is concern that the competition
produced in the future. According to the “Factual Survey for
in the Korean OTT market may become overheated, causing
ImprovingUnfairPracticesintheLiteraryField”publishedin
missteps.
December 2021 by the Korean Culture and Arts Committee,
Given this situation, seezn, which is the OTT service
newtypesofliteratureandcontentareemergingintherapidly
established by mobile operator KT in November 2019, and
changing media environment, and huge platforms such as
Tving are going to merge into one company. According to
OTT are directly participating in the literary ecosystem,
Mobile Index, a big data platform, the number of users for
and becoming serious. It also said that in this society, the
31 days as of June 2022 was 4.02 million for Tving and 1.57
right of transmission and secondary copyrights that allow
17
SEPTEMBER 2022
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