총 40페이지

Cover Story
ByKimHannahandLeeJun-young
ReportersofCultureSection
E
xit 6 of Myeongdong Station is surely a place of hustle
and bustle. Along with the tempting street foods and
countless advertising boards featuring K-pop stars, the
streetlinedwithK-beautybrandsgrabstheeyesofthereporters.
It is common to see foreigners from various countries shopping
at this place. Even though they all use different languages and
have different skin colors, many of them have one very notable
thingincommon;thatis,theyallcarryshoppingbagsfilledwith
K-beautyproductsthattheyboughtatthestoreshere.
To follow this global craze for K-beauty, many of the Korean
cosmetic companies launched their brands in all parts of the
world.Whatcouldbethepossiblereasonforthissuddenupsurge
ofpopularity?TheArgusisheretotellyouwhy.
17
NOVEMBER 2018

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