총 36페이지

Culture Insight
ⓒGoogle
ⓒTheKoreaCableTVAssociation
ConsumersofcableTVbyyear
18,000,000
15,294,603
16,000,000
14,000,000
12,000,000
11,404,632
10,000,000
8,000,000
7,454,822
6,000,000
5,248,494
4,000,000
2,000,000
206,886
1,398,152
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
▲ VariouschannelsbroadcastoncableTV.
▲ CableTVviewerscontinuetogrow.
channel on Mnet, the movie channel
or women’s issues. Third, the Korean
are relatively light regarding their
on OCN and the animation channel on
wave can be increased through cable
content. This can be considered as a
Tooniverse. Ko Nak-jun from the Korea
TV. The number of varied and unique
negative aspect of lax regulations. Kim
Communications Commission also said,
dramas and entertainment programs
Young-bea,teamleaderofPlanningand
“Recently,peoplecanwatchTVanytime
has increased because of the demand
Public Relations of the Korea Cable TV
andanywheretheywant.ThuscableTV,
from foreign people, especially those
Association, said, “The mass media,
which has various channels, can acquire
from China and Japan, as cable TV has
civil society, government and National
popularity. In contrast, public TV is
become a good venue for them to watch
Assembly criticize this as a bad aspect
limited to a relatively small variety of
Koreanprograms.
of cable TV.” He also said, “However, it
channels.”
On the other hand, there are also
isnecessarytobecautiousaboutadding
negative effects. First, the increasing
rigidity so as to avoid criticism in light
power of cable TV promotes over-
ofthefreedomofexpression.”
commercialization. HUFS professor
Lastly, Comprehensive Programming
What are the positive and negative
KimChun-hyooftheMediaandModern
Channelscouldreportbiasednews.This
effects of the increasing popularity of
Society Course said, “The development
could badly affect the public to form a
cable TV at this point? There are three
of cable TV cannot be equated with
partial public opinion. Professor Kim
positiveandnegativeeffectsrespectively.
good broadcasting quality.” In addition,
noted that, “A social discussion can be
For positive effects, first, viewers can
she also said, “Who benefits from the
damagedbythetotalformationchannel.”
satisfytheirpersonalpreferencesthrough
growthofcableTV?Itisnotthepublic,
thediversityofprogramcontent.Second,
buttherelatedbroadcaster.”
As seen above, the rapid development
cable contributes to the leisure activities
Second, cable TV broadcasts
of cable TV is resulting in a variety of
of people through the specialization of
provocative language or scenes to draw
changes in the market of broadcasting.
channels such as golf, fishing, billiards
in viewers as broadcasting regulations
With regard to this, there exist two
types of effects of growing a cable TV
ⓒNewTopic
firm. On one side there is a positive
effect, and on the other side there is a
negativeeffect.Thegoodaspectsshould
enhance while the bad aspects should
be outweighed by the good ones to
assurethatcableTVwillprovidequality
broadcastsandbene?tthepublic.
jea2060@hufs.ac.kr
▲ PublicTVtakesadvantageofthegrowingpopularityofcableTVrecently.
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