총 32페이지

Cover Story
Moon, a Professor of Business School
after-service for five years compared to
inKeimyungUniversity.
otherdehumidifierMeToocompanies.
thecopyrightlaw>
Me Too marking has more positive
Finally, it helps to revitalize the
points in the marketplace than it
marketplaceandsociety.“Itextendsthe
①Novels,poems,articles,lectures,
appears.
marketplace in a very short time,” said
speeches,plays,andother
First, the customers can get the ‘taste
Jung Jong-gun, a professor of Business
paperworks
of the original’ easily because lots of
SchoolinHankukUniversityofForeign
②Musicworks
similaritemsexistinthemarketplace.
Studies.
③Playworksincludingplays,
Second, the original restaurant gains
dances,pantomimes
anadvantagebecausepeoplesearchout
Why can’t we sanction business item
④Artworksincludingdrawings,
imitation?
theoriginalasthenumberofimitations
calligraphies,schulptures,
increase. “Among the similar items
industrialarts,appliedfinearts
price is a significant factor. Even if the
Customersstillviewitnegativelyeven
andotherartworks
prices are similar, I would prefer to go
thoughtherearevariouspositivefactors
⑤Architectureworksincluding
to the original if possible” regular eat-
of Me Too marketing. Then why is it
structures,models,construction
out student, Choi Woo-gun of Dept.
impossible to impose sanctions on the
architectures.
⑥Photoworksincludingpictures
SouthSlavicStudiessaid.
imitations?
Thirdly, it creates a competitive
First, the ‘original’ is ambiguous.
andworksmadeofsimilar
process
market rather than a monopoly. It
For example, BonGousse Rice Burger
⑦Imageworks
makes companies try to develop their
insists that the rice burger is their own
⑧Maps,graphes,blueprints,
product range more. As they compete,
idea. However, the shape of rice burger
sketches,modelsandother
thequalityoftheitemsimproveandthe
already used to be sold in Lotte-Ria
figureworks
companies have to try and differentiate
underthenameof‘RiceBurger’before.
⑨Computerprogramworks
in other ways. For example, Winix , a
So the menu item of a burger made
dehumidifier company,
fromrice
existed. In the case of
offers to customer
Bong-Ggu Beer, they
These items are, however, already
also assert their
widely sold. What they have
rights about
done was simply combining
their menu,
the two items. Thus, it is hard to
french fries
identify them as ‘original.’ Even
with beer.
Sul-Bing has just taken the bing-
su menu item from previous cafe’s
menu.
◀ Bubble tea, honey chip icecream, coffee
shop,andbing-su,koreantraditionalshaved
ice,arepopularMe-Tooitems.
SEPTEMBER 2014
15

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