총 44페이지
18페이지 본문시작
Spotlight Culture
ews
sweep the streets. Just as Shinsegae International has highlighted this year’s fashion
eln
trend, British fashion brand Stella McCartney has introduced a number of pastel-
par
ⓒap
colored mini dresses such as pink, orange, and yellow aimed at this year’s spring
season. French fashion brand CELINE, which gained popularity last season by
introducing one-mile wear such as jogger pants and hoodies in stylish luxury looks,
alsoreturnedwithanultra-minidressontherunwaythisseason.
▲One-milewearisanaturalfashionstyle
usingitemsincludingjoggingpants,hoodies,
sweatshirtsandsneakers.
“ATempo”TowardsRevivalofSociety
The fashion industry, which was in a recession due to the
ng
COVID-19 pandemic, had no choice but to be depressed for a
ou
ky
while. In fact, Samsung C&T’s fashion division recorded a deficit with
in
th
ⓒ
alossof3.6billionwonin2021.Recently,however,thefashionindustryhas
been aiming for an opportunity to be revived as the COVID-19 crisis is getting
better. The Samsung Fashion Research Institute selected “A TEMPO” as a fashion
keyword with the intention that the fashion market will recover to its previous growth rate
this year. A Tempo is a musical term that means “go back to the previous speed after a slow or
fast variation.” This is also the abbreviation of various keywords of this year, such as “Across the
Fashion,” “Taste-commerce,” “Encounter Y2K Fashion,” “Metaverse is Coming,” “Purpose Driven
Brand,” and “Organic Growth Strategy.” These keywords are a starting point for consumers who
havebecomemoreinterestedinfoodandresidentialenvironmentsthanclothingsincetheCOVID-19
incident, overcoming the stagnation caused by COVID-19, and opening a new era of fashion. Lim Ji-
yeon, head of Samsung Fashion Research Institute, said in an interview with Financial News, “It is
time to go forward to get back to the economic level before 2019.” She also said, “So we selected ‘A
▲Clothesbrand“Champion”
isbeginningtoreviveafter
Tempo’ as a fashion keyword to go back to the previous situation.” Fashion experts predict that Y2K
relaunchingwiththereturn
fashion, which heated up the 1990s and 2000s, will reappear and continue to strengthen its Newtro
ofY2Kfashion.
fashion,whichisanabbreviationof“New”and“Retrospect”meaningafashioninspiredbytheoldones
butaddedsomemodernvibes.ThegrowingpopularityoftheNewtrostylebrandChampion,whichhas
beenunderdevelopmentbySouthKoreanclothingbrandLFsincelastyear,isonesuchcase.Champion is a clothing brand
launchedintheU.S.in1919,whichgainedhugepopularityinthe1980swithitsbrightcolorsanduniquelogodesign,andsales
increased about 100% compared to last year as the MZ generation recently showed interest in Y2K fashion. Like the 2000s,
whenanewerawasopenedattheendofacentury,thereemergenceofY2Kfashionmarksthebeginningofanewerawhenthe
COVID-19recessionisovercome.?
Thereisapsychologicalterm,“reminiscencebump.”Peoplewanttoovercometheirdifficultiesbyrecallingthehappymemories
ofthepastwhenconditionsintheirreallivesaredifficultandexhausting,andthisphenomenonreachesitspeakwhensocietyis
sufferingfromconfusion.Thecurrentrecurrenceofthecultureoftheearly2000shasitscontextalongwiththisphenomenon.The
indefinite continuation of the unprecedented pandemic has instilled a longing for the past among the public as well as
economic damage in various fields. Recalling the past may seem meaningless, but there is a saying that
nostalgia plays a role in protecting people from pain. Therefore, Y2K fashion, which evokes the
happypastandusesitasnewcontent,canbeseenasanostalgiathathasbeenblowinginsociety
thatissufferingmoreconfusionthaneverduetoCOVID-19.Ofcourse,pantswornoverthepelvis,
colorful accessories, and colors that are likely to stand out from 20 meters away may still feel
foreigntothegeneralpublic.However,TheArgushopesreaderswillhaveachancetolivebravely
inachaoticera,reflectingonthenostalgiaofthepastbylookingintotheY2Kfashiontrend.
ⓒFashionSeoul
migooba1119@hufs.ac.kr
16
www.theargus.org
ews
sweep the streets. Just as Shinsegae International has highlighted this year’s fashion
eln
trend, British fashion brand Stella McCartney has introduced a number of pastel-
par
ⓒap
colored mini dresses such as pink, orange, and yellow aimed at this year’s spring
season. French fashion brand CELINE, which gained popularity last season by
introducing one-mile wear such as jogger pants and hoodies in stylish luxury looks,
alsoreturnedwithanultra-minidressontherunwaythisseason.
▲One-milewearisanaturalfashionstyle
usingitemsincludingjoggingpants,hoodies,
sweatshirtsandsneakers.
“ATempo”TowardsRevivalofSociety
The fashion industry, which was in a recession due to the
ng
COVID-19 pandemic, had no choice but to be depressed for a
ou
ky
while. In fact, Samsung C&T’s fashion division recorded a deficit with
in
th
ⓒ
alossof3.6billionwonin2021.Recently,however,thefashionindustryhas
been aiming for an opportunity to be revived as the COVID-19 crisis is getting
better. The Samsung Fashion Research Institute selected “A TEMPO” as a fashion
keyword with the intention that the fashion market will recover to its previous growth rate
this year. A Tempo is a musical term that means “go back to the previous speed after a slow or
fast variation.” This is also the abbreviation of various keywords of this year, such as “Across the
Fashion,” “Taste-commerce,” “Encounter Y2K Fashion,” “Metaverse is Coming,” “Purpose Driven
Brand,” and “Organic Growth Strategy.” These keywords are a starting point for consumers who
havebecomemoreinterestedinfoodandresidentialenvironmentsthanclothingsincetheCOVID-19
incident, overcoming the stagnation caused by COVID-19, and opening a new era of fashion. Lim Ji-
yeon, head of Samsung Fashion Research Institute, said in an interview with Financial News, “It is
time to go forward to get back to the economic level before 2019.” She also said, “So we selected ‘A
▲Clothesbrand“Champion”
isbeginningtoreviveafter
Tempo’ as a fashion keyword to go back to the previous situation.” Fashion experts predict that Y2K
relaunchingwiththereturn
fashion, which heated up the 1990s and 2000s, will reappear and continue to strengthen its Newtro
ofY2Kfashion.
fashion,whichisanabbreviationof“New”and“Retrospect”meaningafashioninspiredbytheoldones
butaddedsomemodernvibes.ThegrowingpopularityoftheNewtrostylebrandChampion,whichhas
beenunderdevelopmentbySouthKoreanclothingbrandLFsincelastyear,isonesuchcase.Champion is a clothing brand
launchedintheU.S.in1919,whichgainedhugepopularityinthe1980swithitsbrightcolorsanduniquelogodesign,andsales
increased about 100% compared to last year as the MZ generation recently showed interest in Y2K fashion. Like the 2000s,
whenanewerawasopenedattheendofacentury,thereemergenceofY2Kfashionmarksthebeginningofanewerawhenthe
COVID-19recessionisovercome.?
Thereisapsychologicalterm,“reminiscencebump.”Peoplewanttoovercometheirdifficultiesbyrecallingthehappymemories
ofthepastwhenconditionsintheirreallivesaredifficultandexhausting,andthisphenomenonreachesitspeakwhensocietyis
sufferingfromconfusion.Thecurrentrecurrenceofthecultureoftheearly2000shasitscontextalongwiththisphenomenon.The
indefinite continuation of the unprecedented pandemic has instilled a longing for the past among the public as well as
economic damage in various fields. Recalling the past may seem meaningless, but there is a saying that
nostalgia plays a role in protecting people from pain. Therefore, Y2K fashion, which evokes the
happypastandusesitasnewcontent,canbeseenasanostalgiathathasbeenblowinginsociety
thatissufferingmoreconfusionthaneverduetoCOVID-19.Ofcourse,pantswornoverthepelvis,
colorful accessories, and colors that are likely to stand out from 20 meters away may still feel
foreigntothegeneralpublic.However,TheArgushopesreaderswillhaveachancetolivebravely
inachaoticera,reflectingonthenostalgiaofthepastbylookingintotheY2Kfashiontrend.
ⓒFashionSeoul
migooba1119@hufs.ac.kr
16
www.theargus.org
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