총 44페이지
17페이지 본문시작
Culture Insight
statement saying, “Never judge by appearance. It seems that
and the Copyright Act, requesting them to stop the service in
the income of voice actors has increased, but it absolutely
June2022.ThethreeOTTcompaniesappliedforaninjunction
has not.” This problem occurred because the voice actors
at the Seoul Central District Court against Paycense to stop
were deprived of the rights to their voices due to the contract
the service. They said if Paycense sent a statement of service
they signed with Disney Plus when making works. Under the
suspension,theywouldstoptheprovisionaldisposition,andin
contract, Disney Plus could transform the voices recorded by
theend,onAugust8,Paycensepromisedtoavoidarecurrence
voice actors in any form for any purpose, and exert its rights
to Wavve, Tving, and Watcha, and the withdrawal of the
without regulation. In other words, Disney Plus has most of
injunctionwasconfirmed.However,thecontroversyisongoing
the rights to use the recorded voice, and the voice actors do
inthatPaycensestillsellsone-daypassestoNetflixandDisney
nothaverightstoit.Itclearlyshowsthatthevoiceactorswho
Plus.Thisaccountsplittingisaninfringementoftheterms,asit
participated in the creation are denied the right to their voice
clearlystatesthattheseOTTcompaniesprohibitresellingorthe
and are not guaranteed reasonable treatment for the voice
commercialuseofthesubscription.
used,withouttheirknowledge.
Cause
SplittingOTTServiceAccounts
How many OTTs do people usually subscribe to? According
Netflix’sGenerousInvestmentinContent
tothereporton“OTTServiceTrend2022”of“OpenSurvey,”
Creation
a consumer data company, as of 2022, Korean OTT users
are subscribing to an average of 1.6 OTT platforms. In other
What if “Squid Game”
/KBS
words, they spend about 20,000 won (US$15.31) a month on
was aired on Korean
Sun
OTTplatforms.Thereasonviewerssubscribetomorethanone
terrestrial television
the
of
OTT platform is that each OTT platform is concentrating on
instead of Netflix?
ⓒDescendants
differentcontents,andrecentlycasesofabusehaveoccurred.
Famous franchise
From May 2022, Paycense, a company that sells video
sandwiches would be
▲Main characters in the South Korean
streaming service subscriptions, has sold one-day passes to
served as lunch, and
drama have a date at a sandwich
restaurantfranchise.
platforms such as Netflix, Wavve, Tving, Watcha, and Disney
red ginseng products
Plus to consumers. It uses a so-called “split and resell” trick,
would be in the hands
/ENA
whichisasystembywhichPaycensepurchasesamonthlypass
of the game survivors.
Woo
from OTT platforms like an individual consumer, and then
Atthecrucialmoment,
Attorney
lendstheaccounttotheconsumerforoneday.Paycensesoldthe
commercial breaks
ⓒExtraordinary
one-day pass at a much lower price than the existing monthly
would begin with a
pass, getting a positive response from consumers. However,
banner“Toberevealed
the three OTT companies in South Korea, Wavve, Tving, and
after sixty seconds.”
Watcha,claimedthatthePaycenseserviceinfringestheUnfair
Korean terrestrial
Competition Prevention Act, the Information Network Act,
broadcasters use
excessive product
placement (PPL) in
▲Anti-wrinkle cosmetics PPL is often seen
ⓒpaycense
in“ExtraordinaryAttorneyWoo.”
order to solve the
insufficient budget
problem,interruptingwatching.
The reason that the content market is being shifted from
terrestrial television to OTT is because of various constraints
▲One-day pass of Netflix costs 600 won (US$0.45) and one-day pass of
caused by terrestrial television’s relatively small budget.
Disney plus costs 400 won (US$0.30), much cheaper than their monthly
subscriptions.
15
SEPTEMBER 2022
statement saying, “Never judge by appearance. It seems that
and the Copyright Act, requesting them to stop the service in
the income of voice actors has increased, but it absolutely
June2022.ThethreeOTTcompaniesappliedforaninjunction
has not.” This problem occurred because the voice actors
at the Seoul Central District Court against Paycense to stop
were deprived of the rights to their voices due to the contract
the service. They said if Paycense sent a statement of service
they signed with Disney Plus when making works. Under the
suspension,theywouldstoptheprovisionaldisposition,andin
contract, Disney Plus could transform the voices recorded by
theend,onAugust8,Paycensepromisedtoavoidarecurrence
voice actors in any form for any purpose, and exert its rights
to Wavve, Tving, and Watcha, and the withdrawal of the
without regulation. In other words, Disney Plus has most of
injunctionwasconfirmed.However,thecontroversyisongoing
the rights to use the recorded voice, and the voice actors do
inthatPaycensestillsellsone-daypassestoNetflixandDisney
nothaverightstoit.Itclearlyshowsthatthevoiceactorswho
Plus.Thisaccountsplittingisaninfringementoftheterms,asit
participated in the creation are denied the right to their voice
clearlystatesthattheseOTTcompaniesprohibitresellingorthe
and are not guaranteed reasonable treatment for the voice
commercialuseofthesubscription.
used,withouttheirknowledge.
Cause
SplittingOTTServiceAccounts
How many OTTs do people usually subscribe to? According
Netflix’sGenerousInvestmentinContent
tothereporton“OTTServiceTrend2022”of“OpenSurvey,”
Creation
a consumer data company, as of 2022, Korean OTT users
are subscribing to an average of 1.6 OTT platforms. In other
What if “Squid Game”
/KBS
words, they spend about 20,000 won (US$15.31) a month on
was aired on Korean
Sun
OTTplatforms.Thereasonviewerssubscribetomorethanone
terrestrial television
the
of
OTT platform is that each OTT platform is concentrating on
instead of Netflix?
ⓒDescendants
differentcontents,andrecentlycasesofabusehaveoccurred.
Famous franchise
From May 2022, Paycense, a company that sells video
sandwiches would be
▲Main characters in the South Korean
streaming service subscriptions, has sold one-day passes to
served as lunch, and
drama have a date at a sandwich
restaurantfranchise.
platforms such as Netflix, Wavve, Tving, Watcha, and Disney
red ginseng products
Plus to consumers. It uses a so-called “split and resell” trick,
would be in the hands
/ENA
whichisasystembywhichPaycensepurchasesamonthlypass
of the game survivors.
Woo
from OTT platforms like an individual consumer, and then
Atthecrucialmoment,
Attorney
lendstheaccounttotheconsumerforoneday.Paycensesoldthe
commercial breaks
ⓒExtraordinary
one-day pass at a much lower price than the existing monthly
would begin with a
pass, getting a positive response from consumers. However,
banner“Toberevealed
the three OTT companies in South Korea, Wavve, Tving, and
after sixty seconds.”
Watcha,claimedthatthePaycenseserviceinfringestheUnfair
Korean terrestrial
Competition Prevention Act, the Information Network Act,
broadcasters use
excessive product
placement (PPL) in
▲Anti-wrinkle cosmetics PPL is often seen
ⓒpaycense
in“ExtraordinaryAttorneyWoo.”
order to solve the
insufficient budget
problem,interruptingwatching.
The reason that the content market is being shifted from
terrestrial television to OTT is because of various constraints
▲One-day pass of Netflix costs 600 won (US$0.45) and one-day pass of
caused by terrestrial television’s relatively small budget.
Disney plus costs 400 won (US$0.30), much cheaper than their monthly
subscriptions.
15
SEPTEMBER 2022
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